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This issue has already been mentioned more than once? Is the information address good or bad? Should companies register their own information addresses?
It is also varied, some people say that I was fooled, some people say that I grabbed a few good words, and some people say that my information address has helped my business and brought me new marketing ideas. So why are there so many different voices? I think it depends on everyone's understanding of the mobile Internet and mobile marketing.
There is no doubt that the mobile Internet has been around us, so what changes in living habits and consumption habits has the mobile Internet brought to us? The mobile Internet in the 3G era has been greatly improved in the speed of transmitting sound and data, it can better achieve seamless roaming on a global scale, and process images, **, ** streams and other forms, providing a variety of information services including web browsing, ** meetings, e-commerce and other information services, a variety of entertainment methods on mobile phones: chat, ****, online ordering, mobile phone navigation, e-wallets, etc., will enter your life in simple terms, affect your habits.
In the face of these changes in consumption habits and the increasing number of user groups, mobile marketing will become a mainstream marketing method for enterprises, bringing new opportunities to enterprises, including China Unicom is also talking about 3G, which will be an opportunity and breakthrough for Unicom. So what role does the information address play in the whole mobile Internet and mobile marketing? Personally, I believe that the information address is not only an addressing service on the mobile Internet, but also the foundation and core of the Internet and mobile Internet applications.
On top of this, companies are more interested in the value of the mobile marketing platform behind the information address. Through the information address, the company not only has the domain name on the mobile Internet, but also in the simplest, cheapest way to enter the mobile marketing, look at the inside, how many enterprises in China can carry out interactive marketing through SMS, CCTV such enterprises can only temporarily rent a channel. For enterprises that register information addresses, SMS communication is free to use, mobile marketing platforms are also free to use, and China Mobile and Unicom use a unified and short number like 12114, which saves you how much marketing costs for your publicity.
Under so many favorable conditions, why do people still doubt the authority of our country's independent property rights, and those who have ulterior motives for the so-called service of small and medium-sized enterprises do not innovate more ways of service, but hinder the progress of information. Well, I don't want to say more, the information address must move forward, this will not change direction because of the ignorant remarks of one or two people, and China's informatization will also serve Chinese enterprises. For more mobile marketing knowledge, you can take a look:
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Some people also say that domain names are bad, so why do everyone have to use a domain name when surfing the Internet? The country has unified and standardized the field of mobile phones, and you people are nothing more than robbed of your jobs by the state. Is it useful to review online? If you want to eat, don't rob the country, we must obey the party's command.
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12114 information address: It is a new type of service that integrates the Internet addressing technology with the mobile technology of Mengxin, and the information address service uses natural language that is easy to understand and remember, and provides information service guidance for mobile phone end users. The user sends a service request through a variety of methods such as SMS and MMS, and finally obtains the corresponding information reply through the analysis system, and finally realizes the direct communication between the user and the service provider of the letter section, and the communication method can be in the form of SMS, multi-** SMS, wap, IVR, etc.
Compared with other traditional information service guidance methods, its biggest feature is "convenient and easy to remember", which is in line with the usage habits of domestic mobile phone users, and can allow mobile phone users to establish information channels with information service providers "anytime, anywhere, and anytime", so as to ensure higher accuracy of service while holding the same investment.
As for what is the use, this depends on your requirements, according to the above definition, it should be able to associate with many applications, the regular ones have SMS voting, SMS** like this, but it is still recommended that you ask a professional company, Shanghai Fingertip Interactive Media is professional in doing this;
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12114 information address is a service launched by the Telecommunications Research Institute of the Ministry of Industry and Information Technology in 2008, and the use of SMS to start the Internet will not only be easier to answer and be accepted by the market and users, but also the popularity of the line will be faster. Compared with the access methods mentioned above, users only need to send the information address of the enterprise or ** to 12114, and they can log in to the mobile phone through the feedback information link**, which is not only simple to operate, but also can make the access speed faster! The 12114 information address is winning the favor of more enterprises and mobile phone users by virtue of its green, authoritative and fast characteristics, and has become an authoritative Chinese addressing mark on the mobile Internet.
As the entrance to the mobile Internet, the 12114 information address has become a channel for the mobile Internet in a convenient and simple way, and the leading domestic mobile Internet service provider Xinwang Internet is also based on the efficiency and speed of the 12114 information address, providing mobile phone users with a series of personalized functions to help users better experience the mobile Internet and apply the mobile Internet. >>>More
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