What are the contents of planning and marketing in real estate?

First, the early positioning planning of the project:That is, a feasibility study for a real estate development project.

Market research is included.

Project positioning, economic benefit analysis of the project, etc.

Second, the promotion and integration planning of the project:Including the VI design of the project.

During the project promotion period, the first period, the strong sales period, and the first period, a variety of advertising program design and various first-class activity planning plans, etc.

Third, the project's sales investment planning:Including the training of sales personnel, the preparation of sales manuals, the determination of phased sales, etc. The commercial part of the project also needs to carry out business positioning planning and investment promotion, and the specific plan depends on what you do in that link.

Relevant forms. The developer offers marketing strategies for several years.

Sell your house and get a fee on the sale.

Depending on the company's strengths, we provide services including but not limited to the following:

Marketing**, Real Estate Information & Consulting, Real Estate Internet, Real Estate Brokerage, Tourism Real Estate Services, Commercial Real Estate.

Comprehensive services for consulting, real estate advertising media, investment management, sales and second-hand housing rental and sales.

Real estate planning is based on market conditions, for real estate projects from project positioning, product design to marketing positioning, promotion, sales and a series of work to provide reasonable suggestions and strategies and specific implementation, according to the market, products and sales requirements, according to the different stages of the project, different situations to provide different solutions, is a very comprehensive work.

According to the construction process of the project, it is mainly divided into:

1. Pre-project investment decision-making (including investment research - land value research and judgment, financial cost analysis, return on investment calculation, risk analysis, etc.) Project feasibility study recommendations).

2. After the project is approved, make detailed project image, product, market positioning, implementation plan and suggestions.

3. In the later stage of the project, cooperate with the project period, make relevant marketing and marketing plans and supervise the implementation.

4. At the same time, the planning should also coordinate the relationship between the engineering department, the budget department and the construction company, and keep in touch with the design institute at any time, and communicate with the advertising design company and the production company, supervise the implementation, and closely integrate with the sales department to jointly implement various marketing plans.

Main job responsibilities of real estate marketing planning:

First, the position and role of the planning department in the project development This department is the main functional department of the enterprise before the implementation of marketing, 80% of the work should be in the early positioning stage of the project, 20% need to run through the entire project development of all aspects of the platform, for the development and sales of the project to provide support for the platform.

Second, the content of the work (procedures. It is mainly divided into the following seven aspects:

1. Market research and planning;

2. Project investment and marketing planning;

3. Marketing planning of project architectural planning;

4. Ability to integrate various resources;

5 Haoshimu image display planning;

6. Project marketing and promotion planning;

7. The company's brand building and publicity work.

Responsibilities of the Real Estate Operations Management Specialist:

1. Project operation management.

Participate in the formulation of project operation and development plan management specifications, participate in the preparation of project development planning reports, project operation evaluation reports, project plans, post-project evaluation and other templates, and assist in the development of standard work cycle research;

Participate in the review of the company's business indicators;

Participate in the review of project development planning reports and post-project evaluation reports;

Participate in the evaluation of project operation and early warning, assist in analyzing the completion of the plan and put forward guidance on the guidance of socks oranges;

2. Development plan management.

Participate in the review of the phased rolling plan of each project, the key node plan of project development, the annual development node plan of the project, and the node plan before the first opening;

Summarize and review the monthly key event assessment report and project weekly and monthly reports of the subordinate units, and regularly prepare the development management business briefs of the headquarters;

Project supervision, inspection, analysis, early warning; Participate in project inspection, form evaluation reports, and provide professional opinions when necessary.