Ask for real estate related marketing books. A classic book about real estate

<>30 Lectures on Real Estate Marketing" is a professional book on real estate marketing, which is suitable for decision-makers and executors of real estate enterprises and professionals of real estate service agencies.

With the increase of regulation and control, the scale of real estate enterprises has expanded, products have become homogeneous, customers have become more and more rational, and the difficulty of real estate market sales has risen sharply. Traditional extensive marketing methods and experience are becoming more and more difficult to sustain in the Red Sea competition.

The future competition of real estate is from the competition of products to the competition of lifestyles; From offline integration to brand operation; From real estate to real estate operation; In the process of breaking the competition, real estate marketers will face more challenges and must truly master systematic marketing skills.

Under the new reality of real estate, how to break through and improve? This book draws a blueprint for real estate marketing from the five dimensions of customer value understanding, creation, communication and delivery, as well as the real estate sales cycle, and subdivides real estate marketing into 30 core actions. Through an in-depth analysis of the marketing action techniques of benchmark real estate enterprises and a systematic explanation of the key points of the marketing system, it aims to help establish the underlying thinking of real estate marketing, innovate marketing models and marketing methods, improve the best ability, and break the situation of weak market marketing.

It looks good with you.

A practical manual for real estate marketers to train them from start to finish.

Title: "23 Lessons to Change the Fate of Real Estate Planners".

Publisher: Tsinghua University Press.

Publication date: November 2012.

Introduction: This is an easy-to-understand book that focuses on the transfer of real estate planning knowledge. Through the study of thousands of real estate projects, this book carefully selects nearly 100 cases, combines current affairs, and carefully explains, which has strong guiding significance, and is a must-read book for practitioners and people interested in real estate marketing.

This book covers a large number of cases operated by the author himself, with vivid brushwork, peeling off the cocoon, restoring the inner essence and law of real estate planning, and at the same time, deciphering the operation methods of some famous domestic artists, giving people profound inspiration and strong appeal.

This is a textbook that emphasizes case speaking, which is the author's more than ten years of practical experience, and is also a good book that marketing professionals should not miss. At the same time, this book is detailed and concise, and can also be read as a real estate "marketing note".

**Link.

eMule webpage, or send me an email.

I can send it to you partially when I have time.

Dear, glad to answer for you. The classic books on real estate are: "The Beauty of the System", "Blue Book of the Development of China's Real Estate Agency Construction Industry", "Blue Book of the Development of China's Real Estate Agency Construction Industry", which puts forward many theoretical and technical ideas.

Original concepts and theories such as real estate marketing logic tree, good and bad marketing, annihilating activities, iron curtain marketing, etc., as well as research on development, channels, relationship marketing, unsalable house sales, decent price reduction, sales discourse, and marketing in third- and fourth-tier cities have all made original summaries and developments for real estate marketing. <>

Hello dear, books for real estate sales: Parchment Scroll: "Parchment Scroll" is the world's greatest inspirational book series, "Parchment Scroll" is a collection of 11 books by the authors of the "Parchment Scroll" are successful people in various industries in the United States in the past 200 years, they have based on their own experiences, step by step to tell the world the secret of success and the meaning of the happy life that it brings.

The world is changing every day, but the principles of doing things are timeless. The purity of the mind leads to a pure life and a pure body. In the same way, a filthy mind leads to a filthy life and a corrupted body.

Sold Out: "Sold Out" is China's first practical book to explore and replicate real estate sales champions. The author himself is a senior real estate person with ten years of experience, who lasted more than a year, in-depth visits, research more than 20 sales champions in Guangzhou and Shenzhen, and for the first time comprehensively and systematically disclosed the classic nirvana of real estate sales.

The book introduces more than 100 marketing techniques in the process of real estate sales in simple terms with a large number of detailed front-line practical cases, which can be used as a guide.

1. Training materials for second-hand sales personnel. The book provides many practical tips from the self-motivation of sales staff, sales preparation, property negotiation, case closure and new customer development, and customer service, etc., and makes it easy for readers to learn and use through vivid cases and related auxiliary materials. Son Art of War:

The Art of War by the Son is the author's own marketing philosophy. On the whole, this book has 4 characteristics: 1. The fluency of the text is rare in the market, and it is not righteous and strict preaching, especially the expression is very colloquial, so that you don't feel like you're reading a book, but like the author is chatting with you.

2. The national character and consumption pattern of the Chinese are completely different from Western countries and even neighboring Japan in their unique style. 3. "Paper dates and hail to talk about soldiers" are completely different from "on-the-spot combat". People who can apply marketing theories in the classroom may not be able to "make their debut".

However, although the author has established his own theoretical foundation in practical experience, the way of expression is unique, not using big theories and big structures to scare people, but inheriting experience from actual cases, so that readers can understand the background core of whether the transaction is completed or not, including psychological factors, external environment and market conditions, etc., so that readers can really gain after reading. 4. Every move can withstand the test of "hand-to-hand combat" on the front line, not only expected, but also can reach the stool sail. It doesn't make you an immediate leader, but it can make you a top-notch businessman.

Of course, there are other books, please read according to your own needs.

The "buy a house and send home decoration" model is a win-win marketing model for all parties, such as the cooperation between the storage technology and the real estate real estate, through the "buy a house and send a home improvement gift package, pay 10,000 to get 80,000, pay 20,000 to get 150,000" activity, so that consumers only need to spend 10,000 yuan or 20,000 yuan more when buying a house, you can get a whole house home gift package worth 8-150,000 yuan, the gift includes the main materials of the whole house, the whole house furniture, the whole house appliances, consumers buy a house decoration in one step, with low cost to get a big benefit, accelerate decision-making transactions, At the same time, it helps the real estate to create a marketing explosion point and fast sales collection.

Changing Real Estate Planning.

The DU23 Lessons of the Fate of the Bai People combined with some hot topics on the Internet to explain the DAO, which is very vivid. Moreover, the whole book goes back to hundreds of cases.

For example, it can make people read immersive and inspiring.

At present, it is relatively rare to have a book manuscript created by the curator himself. Unlike many real estate books nowadays, which are a hodgepodge.

23 lessons to change the fate of real estate planners, by Wang Tao, published by Tsinghua University Press, this book is a new book, it is a practical note of senior real estate planners, it is very valuable, it is recommended to take a look at this book.

Personal copying.

Recommend Liu Kexi. Ya teacher, marketing magician.