Why is a trademark so expensive, and why is it so expensive to buy a trademark?

Because the risks are not equal, the time is not equal. Trademark transfer, the transfer is a trademark that has been registered, the risk is almost zero, and the time is only about 5 months. Although the cost of trademark registration is small, but the risk, the time will be nearly a year, which is still the fastest, if after the preliminary examination announcement, someone opposes your trademark, you will have to spend a lot of energy to deal with the defense.

Advantages of trademark assignment:

1. It generally takes 1-2 years to register a trademark (the China Trademark Office has not made clear provisions on the time of trademark registration, and the efficiency of trademark registration is directly related to the number of domestic trademark applications, which is generally 1-2 years).

Trademark transfer generally only takes about 5 months, which is half the time compared with a registered trademark, which is a considerable time saving for many buyers who need to own a trademark in a short period of time.

2. The pass rate of registered trademarks is not high, and registering a new trademark is a process from scratch, and it is difficult to ensure that there are no similar trademarks in the Trademark Office or the market. If the Trademark Office finds similar trademarks, it may lead to unsuccessful trademark registration.

The risk of trademark transfer is very small, and the transferred trademark itself is a registered trademark that has been approved by the State Trademark Office and has been recognized by the State Trademark Office, so there is no possibility that the State Trademark Office will reject the trademark due to similarity. To transfer a trademark, only the transferor and the transferor need to go to the State Trademark Office for filing through the ** agency, and the transferee can get the registration certificate of the trademark and have the ownership of the trademark.

First of all, why is the trademark expensive has to be said from the difficulty of trademark registration, people who have experienced the delay in trademark registration and are in a hurry to use the trademark, the price of the trademark in the trademark transfer is really not expensive. To register your own trademark, you must have a good name with a good sound and creativity, or a vivid and unique pattern, and you have to go through a series of cumbersome procedures such as trademark inquiry, trademark registration application, trademark examination, and registration announcement. This process takes a lot of time and is risky, and even if you can successfully pass and get the trademark registration certificate, it will take more than a year at the earliest.

In terms of whether the trademark is good or not, the trademark is an intangible asset of the enterprise, but the intangible assets of the trademark are not the same for every trademark. If the enterprise spends a little more money to buy a better trademark at the beginning, then the price of the trademark has a lot of room for appreciation, and it will rise quickly. It may become a well-known brand or a well-known trademark!

At that time, the value of this trademark can be imagined.

The value of trademarks is also related to the value of other publicity and promotion methods. How do you explain this? You want to have a company that spends millions, tens of millions, or even hundreds of millions of dollars in advertising to promote its products on TV or other media, with only one purpose:

It is to make consumers remember their trademarks. A good trademark may not need to spend such a huge amount of money on publicity and promotion, and a good trademark has already included the saved publicity costs, because a good trademark itself is free publicity.

The purchase of the trademark not only saves a lot of time and energy, but also can be put into production immediately to make a profit for the enterprise as soon as possible! However, when choosing to buy a registered trademark, many owners often find a cheap trademark in order to be cheap. In fact, even if a bad trademark does not cost money, it is not necessary, and a good trademark can be encountered but not sought.

The highest level of the trademark is because it is indeed worth the price, of course, excluding those deliberately hyped sky-high trademarks.

The ** of the trademark depends on whether the name is good and easy to remember, if it is famous, it will be relatively more expensive, and there are trademarks of thousands of dollars, like tens of thousands of trademarks will be better, and it is easier for people to remember.

Of course, the ** of all categories of trademarks will be relatively higher, not only because the cost of registration is higher, but also because it is protected in all categories, thus enhancing the value of the trademark; In particular, large companies, listed companies, planned listed companies, multi-industry companies, and companies that plan to become bigger and stronger in the future need registered trademarks in all categories!

Is it expensive to register? The trademark country charges a fee of 300, and the agency generally charges an additional fee of 200-500, and generally about 650 is the standard price. Too cheap professionalism is risky, too expensive and out of scope is not cost-effective.

In fact, the value of the trademark depends on how you understand it. From the perspective of the long-term development of an enterprise, the registered value of a trademark is a drop in the bucket, and the value of a good trademark is 100-10,000 times that of its registration. In other words, the trademark you have registered will have a lot of room to double when it is finally sold.

In terms of registration, the fees required by the Trademark Office are not high, and the fees required by the company are also normal. It's all in the service of your trademark. From the preparation work before filing the trademark application, the application materials, the judgment of similarity, and the professional work, to the filing, the preliminary examination, the substantive examination and other searches that the examiner has to enter, the publicity period, and so on.

The process from a trademark to the license is complex, and the labor time experienced in the middle is also a cost.

For a company, it is a lucky thing that the trademark of their choice is registered. In the current form, the trademark approval rate is not high, and it is not easy to register a trademark, whether it is time or registration cost, it is reminding the operator to operate well and make good use of the trademark. Because he didn't come easily.

Why is it so expensive to buy a trademark? Nowadays, in order to cope with the transfer of trademarks in the market, many people are complaining that the ** of trademarks is too expensive. "It's always tens of thousands, hundreds of thousands, millions", "What is a small trademark worth in **?"

In fact, there are cost-effective trademarks, but good trademarks are excellent value for money.

First of all, the difficulty of trademark registration, we calculate: 365 days a year, in addition to normal holidays, an average of 20 working days per month, in other words, an average of 1000 trademark applications per working day, the Trademark Office will hear nearly 7,000 trademark applications every 6 hours of normal working hours, an average of nearly 1,200 trademarks per hour, and an average of at least 20 trademark applications per minute! According to statistics, there are many types of registered trademarks depending on the industry.

Among them, 25 categories (clothing (sales, advertising, etc.) and 9 categories (digital, home appliances, etc.) are very difficult to register. In particular, 25 kinds of clothing goods, two to three words of trademarks, as long as you can come up with them, most of them cannot be registered. Occasionally, I encounter a trademark of two or three words that can be registered, and the mood is like a lottery.

Even if it is a four-word trademark, looking at a dozen words, you can only register one or two words.

Therefore, with the blowout of the number of trademark applications in China, the most intuitive harm is that in the current and foreseeable future, trademark registration will become more difficult in the future. If you don't register, the trademark will disappear.

Therefore, it is recommended that you should start the trademark registration first. 2. Text, graphics, English, etc. are applied separately.

3. Entrust a professional agency to handle trademark registration. Secondly, the development potential and value of the trademark does not lie in the time and money spent on trademark registration at that time, but in the brand concept of accumulating totans when the product exists in the market. With the progress of the times, people's concept of property rights has become more and more intense, and the value of trademarks has been paid more and more attention.

At present, the first obstacle for shopping malls such as Tmall and JD.com is to have one. An excellent trademark will provide good publicity for your product to achieve the effect of increasing sales. For example, Coca-Cola, when the trademark accumulates to a certain level of value, the sale of the product is not a problem.

Therefore, the value of the trademark is huge and can continue to appreciate.

Many people have this question: why is it cheap to register a trademark? It costs tens of thousands to buy one. Several hundred thousand?

In fact, this is a complex and simple question, because the cost of a trademark is not only the economic cost of registration, but also the cost of a long time, because time will be more critical than money.

One. In the age of the Internet, the real winner is the one who gains time.

New type of **. E-commerce platforms such as JD.com have shortened our purchase time and allowed us to choose a wide range of products without leaving the house.

With the gradual popularization of bullet trains and high-speed rail, the cost of commuting for people to travel has decreased. The faster, the more time you save, and the more competitive you are.

Bustling city shopping malls, shopping malls. Catering. Leisure. Entertainment and other one-stop services, and the rise of takeaway services allows people to eat delicious food at home without cooking.

The issue of timing has always been at the heart of the business model. The question of buying a trademark is a matter of time. Goods can be resolved in at least a few months from design to release, but a trademark application needs to wait more than a year. How to solve the problem, only trademark transactions.

Two. The cost of time is more important than money.

Registering a trademark is like cooking your own meal, and buying a trademark is like ordering takeout. Cooking requires food preparation and time. The failure of rice not only wastes food and time, but also yields nothing.

While takeout is more expensive, it saves time and doesn't require risky cooking processes. Soslip carefully and choose your preferred payment directly.

Registering a trademark takes time to be named, and it takes time to prepare materials. There is also a long trademark examination. The taste of cooking can be controlled by yourself. Trademark examination cannot be controlled by you. Even validators can be subjective.

Three. Any company that can solve the pain point of time can usually live a life of nourishing essence and feasting;

All companies that can optimize the itch point of time are usually able to continuously improve the quality of service.

Trademark transactions solve the problem of time. In addition, high quality and good standards not only have the brand culture accumulated by the market, but also bring excellent promotion to the product and complete the continuous appreciation of the trademark.

A good trademark is free publicity, which is why a trademark transaction is more expensive than registration.

The cost of registering a trademark is one of the important issues that trademark registration applicants are concerned about. Trademark registration is divided into 45 categories, according to the Trademark Office fee standard is 300 yuan, limited to 10 goods in this category, more than 10 goods, each more than 1 commodity, each commodity is charged 30 yuan.

If you register through the official website of the Trademark Office or the official website of the Trademark Registration Agency, the cost of registering a trademark will be lower, about 2780 yuan. For example, if you go to the official website of the Trademark Office to register, the fee is 270 yuan, and you can go to a more reliable ** institution.

Generally speaking, although it is cheaper to register your own trademark**, you still need some professional knowledge to apply for a trademark application. For applicants with no prior experience and knowledge of trademarks, it is not advisable to file on their own.

Generally speaking, it is recommended to find a professional ** company for registered trademarks, and the cost of buying a trademark will be better, and you will definitely face a lot of unknown problems if you handle it yourself, including contracts, notarization, processes, transfer times, etc., which are to be understood, including the problems encountered in the transfer process, and you also need to run to the Beijing Trademark Office, not only for the travel fee, but also for the whole process to be cumbersome. And now there are more domestic trademarks, and there is a risk of rejection of similar trademark applications, so if you are looking for a ** company, there are professionals to help you search can greatly improve the probability of success of your trademark application, and don't believe that others say that the trademark application will be successful, even if the success probability is 95, there is still an objective personal factor that one of the trademark examinations is examined by the Beijing trademark examiner, so there is no 100% successful registration!

The fee for a trademark assignment usually consists of the following components:

1.** of the trademark itself: from a few thousand to tens of thousands.

2.Trademark transfer fee.

3.**Institutional or platform service fee: Varies by institution.

So the cost of buying a trademark is determined by the market and the trademark holder.

It only takes 6 to 10 months for trademark transfer, which greatly saves waiting time and avoids the occurrence of rejection, opposition and other problems that will occur in the process of trademark registration, so it is also a wise choice for enterprises to choose to buy idle trademarks.

Through the resources of trademarks on intellectual property rights, it can be found that the differences between some trademarks are still very large.

In the current trademark transfer market, negotiation of pricing between the two parties is one of the more commonly used methods, but it is necessary for both parties to have equal information on the trademark, and if the information known to both parties is not equal, it will be difficult to reach an agreement on the change of the source of the trademark transfer.

If you have any other questions about trademark transfer or trademark registration, Bajie can discuss it with you. Bajie has been focusing on intellectual property services for many years and has rich experience, and has built a large-scale service platform to ensure the safety of customers. The service signs an authoritative contract to provide legal protection, and tens of thousands of service cases in the industry are safe and reliable.

Trademark purchase on which platform is a good trademark purchase cost.

We all know that many customers will ask why it takes so much to transfer the same trademark, and dozens of times more than trademark registration, why is the trademark transfer so expensive?

We will give you an analysis from the following aspects, mainly to explain the benefits of trademark transfer.

1. No risk.

First of all, you need to know that trademark registration is risky, you pay more than 1,000 yuan, it is very likely that the trademark registration will not be successful, and then the more than 1,000 yuan will be wasted. If the transfer is not successful, generally speaking, the trademark fee is refundable except for the first fee. What's more, the success rate of trademark transfer is 100%, unless there are special circumstances, it can generally be successful, and it can be said that there is no risk.

2. It takes a short time.

In addition to the low risk, it takes much less time to purchase a trademark than to register a trademark. Generally speaking, if the trademark registration is successful, it will take more than one year to officially use, but if the trademark is successfully transferred, it can be used in a short time. Trademark transfer is expensive to buy and use, and the other is the value of the trademark itself, and it is difficult to name the trademark, resulting in good trademarks that have been registered, and only trademark transfer can allow you to obtain a better trademark.

Why is trademark assignment** more expensive? The above is the most obvious benefit, time is money, time is business opportunity. Being able to buy a good brand name and still be able to use it right away is the biggest benefit and the main reason why it is so much more expensive than registration.