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South Korean cars used to have a very good response in China because of their best advantages and low price.
Since he came to China, his main route is the middle and low-end level. In fact, this route is very right, because it is medium.
Most of the Chinese people are still at this low-end economic level, so the cars they buy can only be at this level.
But South Korea ignores one point in China, that is, made in China is very good.
In the past, China may not have been able to keep up with South Korea's pace in terms of making cars, but China is best at imitation and creation. After years of hard work, China's low-end smartphones have fully occupied the Chinese market, and China's low-end cars will naturally occupy the Chinese market.
And 2017 was the year THAAD broke out.
Although it is said that the Chinese are usually not united, they are still very united when they encounter national problems.
I don't think the decline in car sales in South Korea has anything to do with it. Just as the THAAD incident directly caused Lotte to shut down in China, this should be the case with South Korean cars.
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The reason why Korean cars are not popular in China is, on the one hand, the lack of innovation and breakthroughs in both appearance and technology of Korean cars, and the lack of innovation in appearance and technology for Korean cars for a long time, which makes the Korean car market lose attention and attractiveness; On the other hand, it is due to the fierce competition in the domestic automobile market. With the development of society, domestic brand cars and other brands of joint venture cars have formed a very fierce competition, and Korean cars have lost their former dominant position in the competition, and their market share and sales have gradually declined.
The reason why Korean cars are not popular in China is, first of all, the lack of innovation and breakthroughs in Korean cars。Kia, Hyundai and other models in the Korean cars were very popular, but the lack of innovation and breakthroughs in the market dust and sliding stove behind these cars gradually lost their former market position, and sales were not as good as before; Secondly, there is fierce competition in the automotive market. In recent years, the competition in the automobile market is very fierce, the rise of domestic car brands and the strength of other joint venture brands, so that Korean cars do not have too many advantages, and the cost performance is also reduced, and Korean cars have gradually lost their market share in the market competition, which is also a problem faced by many car companies now; Finally, there is the problem of Korean cars.
The various problems of Korean cars are also criticized by everyone, and the after-sales service of Korean car manufacturers has not been very good, which also makes consumers full of complaints about Korean cars and lose confidence. <>
Korean cars have not had much innovation and breakthrough in the process of development, which has made consumers lose interest in it. This is an important reason why Korean cars are suddenly not popular in China. <>
With the development of society, the competition in the automobile market is becoming more and more fierce, and in the fierce market competition, Korean cars have gradually lost their competitiveness, which is the main reason for the sudden lack of popularity of Korean cars. <>
Although it is said that Korean cars used to be very popular, but small problems and small problems continue to make the market reputation of Korean cars also decline all the way, and the after-sales reputation of Korean cars has been bad, and people have gradually lost confidence in Korean cars.
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This is not the case, because there are many brands in the Chinese market, such as Japanese cars, German cars, and the quality of China's domestic car brands is also improving, so there are more opportunities for people to choose which one is better.
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It's not because its quality is not good, but now China's domestic cars are getting more and more cost-effective, and the domestic cars are not dusty, only the appearance is particularly good-looking, the lines are smooth, and the safety performance has also improved a lot.
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Yes, it must be that the quality of this car is not particularly good, the engine design is not particularly excellent, and it is not very easy for Zhou Jinxiang to control the light and consume fuel.
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There are many car companies in the world, but those are the most popular. In the early years, we had to admit that there was a certain gap between our country's car-making technology and foreign countries, so many people would choose foreign cars, such as Toyota, Honda, and some Korean cars. However, in recent years, with the development of China's automobile manufacturing technology, Korean cars have not been as hot as before in our country.
So what is the specific reason for this situation? Is it difficult to bring a bury road just because of the quality? My thoughts are as follows:
First, the quality of Korean cars is still relatively okay, although it was once said that there were quality problems, but it was only a few cases, not all cars have quality problems. If it is to say that it has something to do with quality, it may be that the overall quality of cars in our country has risen, and more and more Chinese choose domestic car brands. Think about it, do you see a lot of domestic brand cars on the road now, and I see many people buying BYD cars in my life.
Liquid dust BYD can be said to be the Huawei of the automotive industry, and the quality is very good, especially the new energy vehicles are very sought after.
Second, a few years ago, it didn't take long for the incident to happen, about five or six years, when South Korea deployed THAAD in South Korea despite the opposition of our country, which led to the opposition of many people in our country, which once aroused the anger of the domestic people, and the public began to boycott South Korean goods, including cars. Therefore, from the perspective of the country, many people will choose domestic cars instead of Korean cars. Of course, even if you don't choose a domestic car, there are many other options, such as Japanese cars and German cars.
To sum up, I think the reason why Korean cars are not popular in China at present is that the quality of domestic cars has increased as a whole, and everyone favors domestic cars, and on the other hand, it is caused by the boycott of Korean products caused by the THAAD incident.
That's all for me, hope it helps, bye.
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This is due to the fact that there is a problem with the quality of Korean cars and the high fuel consumption of Korean vehicles, which leads to a decrease in sales.
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Yes, I feel that the reason for the quality is because the quality of this car is really not particularly good, so it will suddenly not be popular.
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Yes, the reason for quality accounts for a relatively large part, because the quality is not up to par, so no one wants to choose this kind of car, and there are more and more excellent cars that are sold now, and the cars that are not excellent can only be eliminated.
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No. Because the quality of domestic cars is very good and more popular with consumers, I think it's not just because of the quality.
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No. People in our country do not buy cars made in South Korea very much, not only because the quality of the vehicles made in our country is getting better and better, but also because our people are more and more patriotic.
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Not all, because the cost performance of Korean cars is not as good as that of domestic cars, and consumers are resistant to Korean brands, so it will not be popular in China.
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It may be that the quality of the cars in the country is very good, and it is very cost-effective, very practical, and the design is also very novel.
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When it comes to buying a car, many people can talk about it. Among the many car brands, there are not only domestic cars but also foreign cars, and with the continuous competitiveness of the automobile market, various types of cars have also appeared in front of everyone's eyes. I believe that many people can find that there are several Korean cars that were very popular in China in the past, and the sales are very considerable, but now Korean cars are actually losing in China, so let's understand the real reasons for the decline of Korean cars.
The first reason is that the competition in the automobile market is becoming more and more fierce, and domestic cars are also rising. When many people buy a car, they will first look at the cost performance, sales, and word of mouth, and those who know the industry will even look at the three major parts of the engine and gearbox chassis. As long as you compare these aspects, you will find that Korean cars have very obvious advantages and disadvantages in these aspects.
In the past, the Korean car series could be said to be one of the top 5 in the world, and the technology to manufacture the three major parts was also very strong and slow. In particular, the two car companies Hyundai Kia began to produce cars in the fifties and sixties of the last century, and they have been holding ten years of experience so far, so they are in terms of the technical level of the three major pieces. It has always been at the forefront of the automobile manufacturing industry.
However, in recent years, China's scientific and technological level has also been developing, and domestic cars have risen. Although the technical level advantage of Korean cars is very obvious, compared with those American and German joint venture cars, there is still a certain inferiority to celebrate the situation, coupled with the rise of domestic cars, they will slowly decline. <>
The second reason is the lack of brand power and word-of-mouth influence of Korean cars in China, although the technical level of Korean cars is not bad, but their competitiveness in China is obviously insufficient. For example, when we mention Japanese cars, we will definitely think of the characteristics of durability and worry-free maintenance. When you think of German cars, you think of the characteristics of excellent quality.
But when it comes to Korean cars, we don't seem to immediately think of other practical advantages except for their novel appearance. For many ordinary families, it is definitely necessary to choose a car that is more durable and of acceptable quality. Compared with other foreign brands, Korean cars do not leave a fixed impression on consumers.
In short, there are many reasons for the decline of Korean cars, and the above are only two of them, and the main reason why they are not popular is because of insufficient influence and lack of competitiveness.
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The cost performance is not high, the configuration is not high, the equipment is not strong, the strength is not improved, the service quality is not good, and the product quality is not filial piety; It is because the overall competitiveness of this vehicle is not very strong, and it cannot meet our daily life needs well.
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Now Korean cars are not very popular in the country, because Korean cars are relatively good-looking, and they are still lacking in the engine technology of Qincha and the technology of the body iron.
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The development path of Korean cars and Chinese cars is similar, and at the beginning they both adopted the method of firefighting Japanese cars. Later, independent research and development was carried out. China's domestic car research and development has been relatively successful.
For example, the engine of Beijing Changan's car is still relatively good, and the battery does not have much problem in long-term driving.
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Then let's talk Korean. The advantage is that the design is beautiful. The quality of the engine, transmission, etc.
It is relatively stable, and the cost of maintaining the car in the later stage is not high. The space performance is good. It is suitable for family use, and the cost of car maintenance is relatively low among these three brands.
Although the value retention rate is lower than that of Japanese cars, it is cheaper. New cars are on the market, and ** are rapidly decreasing. It's not that used cars are bad, leading to a decline in used cars.
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I think yes, the development of domestic cars has surpassed that of Korean cars. Why it is not accepted: 1, Korean cars lack high-end brands, brand influence is a short board, such as Korean representatives Hyundai and Kia have been in a weak position in China, Chinese generally believe that Korean brands can not bring face superiority.
2. The positioning advantage is not obvious, the quality is not as good as the German system, the strength is not as good as the American system, the fuel economy is not as good as the Japanese system, and the domestic system is not as good as the domestic system. 3. The pace of new product launch is slow, and consumers have limited choices.
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It is because the model of Korean cars is not very good-looking, which is very inconsistent with the image of Chinese car owners, and many Chinese car owners also recognize that the safety spine coefficient of Korean cars is not very high, so they will always dislike Korean cars.
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That's because although Korean cars are particularly good-looking, the quality of Korean cars is not particularly guaranteed, so they have not been recognized by Chinese car owners.
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Because the overall performance of Korean cars is not very good, and the body is light. There are also a lot of problems, so it has not been recognized by Chinese car owners.
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Because there are many car owners in China who are more resistant to Korean cars, and they also feel that Korean cars are not very good, so they do not approve of them.
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Because their car workmanship is not very good, Chinese still choose some more cost-effective and more powerful.
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Once upon a time, we all remember that on the streets, all kinds of Korean cars, thousands of dollars for ilante, more than 200,000 high-end items came down. For some time, the visibility of extreme cars on the street was higher than that of Japanese Germans. People also have a high opinion of Koreans.
There is not much driving feeling, but the configuration is high. The size of the car is also large enough, and the appearance decoration is also beautiful, and it is easy to drive. It's a good car.
There are extreme cars all over the street, why is no one buying them now? But I don't know when it began, the marginal difference on the road became less and less. Especially in the past two or three years, the ** degree of extreme cars has become lower and lower.
We can't ask what the marginal difference has been over the years. Extreme cars with unlimited scenery, earlier, Korean cars were popular not only in the scenery of our country, but also all over the world, and at one time South Korean Hyundai defeated many opponents and won the fourth largest car manufacturer in the world, and this position was maintained for many years. The biggest factor in the global popularity of "Extreme Car" is the cost performance.
The extreme car largely refers to the tone of Japanese cars in daily operation, it is lightweight, light in the hand, and it doesn't take a lot of effort to drive a 5-meter car like a fish. In addition, at that time, extreme cars could not compare with Japanese cars in terms of cost performance.
At that time, 150,000 could have a lot of safety equipment, comfortable configurations, and spacious seats. There really are only extreme cars. Consumers are very rational, and extreme cars are naturally popular.
The upheaval came, but everything has changed since then, and European-Japanese automakers have begun to catch up urgently in terms of composition, size, and other disadvantages in the past, and a new generation of American cars have begun to arrange cost-effective to attack the market. In foreign countries, due to the rise of American cars and the sniping of European and Japanese cars, Korean cars, which had previously shown cost performance, suddenly lost their competitiveness. In China, the world's largest auto market, Extreme Cars not only has to face a wolf-like opponent, but also a powerful opponent who "treats others the way they want to govern others" - independent brands.
Own brands have proved one thing to the entire auto market: the people who know the Chinese best still want to be their own.
Coincidentally, the deterioration of relations between China and South Korea at this time has made it impossible for countless people to actively support marginal brands, which has already made the embattled marginal brands face the sharp edge of the world's largest automobile market, and if they want to do more, they will be even more powerless. In fact, there is only one way for the marginal cars, which are now in a completely passive situation, to regain the market again. Launching a good car that shocked the world and hit all its rivals, just like Lexus did in the early 90s, the question is, can today's extreme cars do it?
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