What is the current situation and thinking of corporate image design in China?

Corporate image design planning and implementation is a step-by-step planning operation, the whole plan is carried out in the promotion, and the experience of domestic and foreign enterprises in the introduction of CI is integrated. Its operation process can be roughly divided into the following five stages: 1

In the company fact-finding stage, we grasp the current situation of the company, the external perception and the current design status, and confirm the actual image perception of the company. 2.Image Concept Establishment Stage Based on the survey results, analyze the internal and external cognition, market environment and various design system problems of the company, so as to formulate the basic concept of the company's positioning and due image, as the principle basis of CI design planning.

3.In the design operation stage, according to the basic image concept of the enterprise, it is transformed into concrete and visible information conformity. And after exquisite work and test investigation, it is determined that it is complete and in line with the company's identification system.

4.Completed in the Adoption Phase The focus is on prioritizing the implementation of the implementation project, planning the company's advertising campaigns, and organizing the corporate image.

The significance of the introduction of the corporate image system in this paragraph.

In order to give full play to the role of the corporate image system and shape the overall corporate image of the enterprise, the enterprise should first have a comprehensive and complete understanding of the corporate image system.

1) The corporate image system affects the survival and development of the enterprise.

1.With the improvement of the market economy system and the establishment of the modern enterprise system, enterprises that have fully entered the market role should not only continuously enhance their vitality and rapid response ability to adapt to changes in the market environment, but also lead the non-technical and non-leading factors to create the distinctive characteristics of the enterprise. This will force enterprises to highlight the "human" factor in the operation and management, in addition to highlighting the connotation of corporate culture, to create a strong cultural atmosphere, so that consumers can obtain material enjoyment and spiritual enjoyment at the same time.

In the future, companies will no longer simply promote products and services, but will introduce the overall image of the company to the public, including products and services. 2.The introduction of the corporate image system is a new requirement for enterprises put forward by economic globalization The trend of economic globalization in the 21 st century will be further strengthened, and the penetration of the open economies of various countries will also become stronger and stronger.

Under its influence, the enterprise group operation and chain operation of various countries have begun to emerge, and each country's own enterprise group should not only embark on the track of scale efficiency, but also have its own overseas member enterprises. In the process of conforming to this trend of economic globalization, enterprise groups of various countries should use the corporate image system to contend with large foreign enterprises through the overall image building of the group. Some people call the power generated by the corporate image as the image power, which is on a par with human, material and financial resources, and the corporate image of some enterprises has even become its most valuable asset.

Therefore, image power is the main indicator to measure whether an enterprise is advanced and has the ability to open up the international market. 3.The first enterprise in China to introduce the corporate image system reveals the development prospect of the corporate image system for us, which brings pressure and motivation to other enterprises.

What are the factors that influence consumers' purchase behavior when they buy goods? Assuming that there are three teacups with the same quality and performance, that is, under the premise of equal material value, what factors will consumers be affected by when choosing? Is it the appearance of the product three pieces?

Is it because of your preference for a certain company? Or because of a friend's introduction. In either case, it is the information value of the commodity that comes into play.

In the information age, enterprises convert their own goods or services, or the unique value of the enterprise itself, into information and communicate it to the relevant groups of the enterprise. The resulting value is the value of information. The trend of the development of the times is to replace personnel with image first.

In this sense, corporate image has become the information value of the entire enterprise.

At present, the market competition has entered a white-hot stage, the simple selling marketing method will gradually be eliminated, and the modern enterprise behavior will change from one-way sales to two-way communication. Businesses have put sustainability in the first place. With the continuous development of squid science and technology, the quality of materials, production technology, and sales tend to be homogeneous.

In order to win in the fierce struggle, in addition to the product itself, it is important to build a good market, establish a good customer relationship and establish a good corporate image. It can be said that a good and successful enterprise needs to study in addition to good goods and sell this kind of goods to consumers, but also to understand the use of consumers, and through the market inspection, optimize products, and constantly adjust products to meet market demand, which is the key to the long-term development of enterprises. In the future, the company's activities should be appropriately coordinated and invested in commodity power, sales power, and image power, because these three elements are quite competitive, and the investment activities of image power belong to the CIS plan problem.

MI is the core of the entire CIS system. As a designer and implementer of CIS planning strategy, what we can do is to develop the company's own values and business culture, find the personality of the enterprise, use technical skills and professional knowledge to refine these soul things, visualize the period, and intuitively express them in the form of patterns, colors, sounds, etc., and implement the cultural ideas into the whole process of VI that is the image design. This is what makes a successful CIS design.

If we imagine an enterprise as a person, we can vividly call MI "idea" - the heart of the enterprise, the consensus of people's ideas; BI is the "practice" - the hand of the enterprise, the environmental activity of the enterprise; vi is the "view" - the face of the enterprise, and the integration of corporate design. Whether the face of the enterprise is beautiful or not is not the key, the most important thing is whether it meets the requirements of the enterprise, that is to say, whether it is suitable or not is the key.

1. Concept identification (MI).

The concept identification of corporate image design is to determine the management concept of the enterprise with unique characteristics, and it is the identification system of the company's business philosophy of design, scientific research, production, marketing, service, management and other business concepts in the process of operation and production. It is the overall planning and definition of the company's business objectives, business ideas, marketing methods and marketing forms for the current and future periods, mainly including: enterprise spirit and corporate values.

Enterprise creed, business purpose, business policy, market positioning, industrial composition, organizational system, social responsibility and development planning, etc. belongs to the ideology of the enterprise.

Category. 2. Behavior recognition (BI).

Corporate image design behavior recognition is the practice of business philosophy and the creation of corporate culture.

The criteria for the unified planning of the operation mode of the enterprise and the formation of a dynamic identification system. It is based on the basic starting point of the business philosophy, and the internal is to establish a sound organizational system, management norms, staff education, behavioral norms and welfare systems; Externally, it is to develop market research, product development, and social welfare cultural activities and public relations.

marketing activities and other ways to convey the corporate philosophy, in order to obtain the form of public recognition of the enterprise.

3. Visual identity (vi).

The visual identity of corporate image design is a complete and systematic visual communication with the core of corporate logo, standard font and standard color.

The system is a concept that transforms abstract semantics such as corporate philosophy, cultural characteristics, service content, and corporate norms into concrete symbols to create a unique corporate image. Visual identity system.

It is divided into two aspects: the basic element system and the application element system.

Regarding the three major components of corporate identity design, Qingteng will share with you here. If you have a strong interest in page layout, design, graphic processing, etc., I hope this article can be helpful to you. If you also want to know more about graphic design.

You can click on other articles on this site to learn.

Dongdong and Daodao will explain in detail what is corporate image design, the importance of corporate image design, and how to do a good job in corporate image design?

The corporate identity system is the Chinese translation of the English corporate ldentity system, abbreviated as CIS, and its theoretical birthplace is generally considered to be in the United States.

In the mid-50s, IBM in the United States first promoted CI design under the advocacy of its design consultant: to convey the advantages and characteristics of IBM through some stupid design, and to make the company's design unified application.

In the early 60s, some large and medium-sized enterprises in the United States regarded the specific elements that can completely establish and represent the image as a business strategy, and hoped that it would become an effective means of corporate image communication. It contains the entire publicity strategy and measures of the penetration of the corporate image into various fields, and this complete planning and design has been widely recognized and officially named the name of the corporate image recognition system after a considerable period of time.

In the 70s, CI theory was introduced to Japan, and a few forward-thinking companies were the first to introduce CI, and it gradually became effective.

In the 80s, some enterprises in southern China also began to try CI. Guangdong Sun God Group is considered to be the earliest enterprise in China to introduce CIS, and through the display of visual elements, it better reflects the business philosophy and management style of the enterprise.

CIS consists of three parts, namely MI (Concept Recognition), BI (Behavior Recognition), and VI (Visual Recognition), of which the core is MI, which is the highest decision-making level of the entire CIS, which lays a theoretical foundation and code of conduct for the entire system, and is expressed through BI and VI. All behavioral activities and visual design are centered around MI, and successful BI and VI are the accurate expression of the unique spirit of the company's personality.

BI directly reflects the personality and particularity of the corporate philosophy, including internal organization and education, external public relations, first-class activities, and funding social cultural activities.

VI is the visual identity system of the enterprise, including the basic elements (enterprise name, corporate logo, standard word, standard color, corporate modeling, etc.) and application elements (product modeling, office supplies, clothing, signboards, vehicles, etc.), through the visual communication design of specific symbols, directly into the human brain, leaving a visual image of the enterprise.

Corporate image is an important intangible asset of the enterprise itself, because it represents the reputation of the enterprise, product quality, personnel quality, and the rise and fall of the enterprise. Although shaping the corporate image may not immediately bring economic benefits to the enterprise, it can create good social benefits, obtain social identity and values, and eventually receive economic benefits transformed from social benefits. It is a significant and long-term investment in a lead-shaped asset.

The future of enterprise competition is not only the battle of product quality and variety, but also the battle of corporate image, therefore, shaping the corporate image has gradually become a long-term strategy for enterprises with a long-term vision.

CI is the English abbreviation of English corporate identity, which literally translates as "corporate image standard system". This refers to the establishment of a visual system and image system for an enterprise to gain the understanding and trust of the society, and to convey the cultural connotation of its corporate purpose and products to the public.

For enterprises, it is very important to have a good corporate marketing in order to have a better external image and let more people know and understand the company. As the external comprehensive embodiment of the company's culture, the corporate image can be well displayed in the corporate culture and corporate philosophy through the corporate image. In order to have a good corporate image, a good corporate image plan is very important.

Excellent corporate image planning is of great help to the shaping of corporate image. With a good corporate image, the development of the enterprise will be smoother.

First, make your corporate image more attractive.

When planning the corporate image, we must package the corporate image to reflect the uniqueness of the enterprise and make the enterprise more attractive. Designing a unique corporate identity often makes people remember it more deeply. An attractive image can also better play the cohesion of the enterprise, enhance the confidence and enthusiasm of employees in the enterprise, make the enterprise more dynamic, let more people see different corporate images from the outside, and let people have a better impression of the enterprise.

To do a good job in corporate image planning, we must make the enterprise attractive enough.

Second, corporate image planning should be targeted.

When we plan the corporate image survey, we must have a corporate image planning goal. When we plan our corporate identity, we must be clear about what kind of corporate identity we need to build, what requirements we want our corporate identity to meet, and what goals we want to achieve. These are all things we must know when planning our company image.

Only by planning the corporate image in a targeted manner can the corporate image be better reflected and the corporate image planning work can achieve better results.

Third, let the corporate image reflect the corporate philosophy.

One of the most important tasks in corporate image planning is to be able to reflect the corporate culture and philosophy when planning the corporate image. This is something we have to meet when planning our corporate image. The behavior of employees in the internal business reflects the corporate image, while in the external business, it is usually the people who know more through the corporate image and products.

Fourth, corporate image planning should be systematic.

We must carry out systematic corporate image planning. Generally speaking, corporate image planning not only refers to corporate image, but also includes corporate products, corporate services and corporate reputation. These are all factors that we should take into account.

Systematic corporate image planning can improve all aspects of the enterprise, and it is also easier for us to identify shortcomings. It can also improve our market competitiveness, corporate image and market share. If we blindly plan our corporate image, it's easy to lose one and lose the other, and it doesn't work very well.

How to do a good job in corporate image planning?

Corporate image planning is a very important work for an enterprise, and it is also an inevitable trend for an enterprise to adapt to the development and changes of the times. If enterprises want to develop better and create more wealth and value, then do a good job in corporate image planning in order to better reflect the corporate image, which will also have a positive impact on the future development of Chinese enterprises.