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Introduction. Concept.

Chapter 1: Basic Concepts of CIS.

1. What is CIS?

2. On the teaching of CIS.

Third, the basic spirit of the CIS strategy.

Chapter 2 The Origin and Development of CIS.

1. Germination (Europe in the early 20th century).

2. Rise (40s and 50s of the 20th century, United States).

3. Maturity (60s to 80s of the 20th century, Japan).

Fourth, the transformation (the 90s of the 20th century global).

Chapter 3: Elements of CIS.

1. Concept Identification (MI).

2. Behavior Recognition (BI).

3. Visual Identity (Nashen VI).

Chapter 4 Features and Functions of CIS.

1. Characteristics of CIS.

Second, the function of CIS.

Chapter 5 Categories of CIS Designs.

1. CIS design of corporate brand.

2. CIS design of consumer brands.

3. Design of environmental brand CIS.

Chapter 6 CIS Design and Development Procedures.

1. Preparation stage.

Second, the research stage.

3. Planning stage.

Fourth, the design stage.

5. Implementation and control stage.

Planning. Chapter 1: Confirmation of Motives.

First, the corporate image has been lost.

Second, there are shortcomings in the inherent image of the enterprise.

Third, the corporate image is aging and outdated.

Fourth, the management of corporate visual identity is chaotic.

Fifth, the corporate image is accidentally damaged.

Sixth, poor business management and management.

7. Transformation or expansion of enterprise operations.

8. The popularity of the company's products is too low.

9. The company implements the strategy of rejuvenating the enterprise with a brand.

Chapter 2: Timing Choices.

1. Establishment of new enterprises.

2. Change the name of the enterprise.

3. M&A and reorganization.

Fourth, new product development and listing.

Fifth, enterprise expansion and diversification.

Sixth, the implementation of the internationalization strategy.

7. Change of business philosophy and enterprise mechanism.

8. When the differentiation of competing brands is not clear.

9. When the company's propaganda operations are chaotic and divergent.

Chapter 3: Assessment of the current situation.

1. Self-evaluation.

Brother Erdong loses, public evaluation.

Third, the image gap.

Chapter 4 Image Positioning.

First, market positioning.

2. Category positioning.

Third, grade positioning.

Fourth, interest positioning.

5. Cultural positioning.

6. Emotional positioning.

7. Character positioning.

Design. Chapter 1: Understanding VIS Design.

1. Conceptual cognition.

2. VLS design principles.

3. VIS design procedures and design proposals.

Chapter 2 Design and Development of VLS Basic System.

1. Logo design.

Second, the standard name font and printing font design.

Third, color system design.

Fourth, auxiliary graphics.

5. Brand role (mascot).

Chapter 3 Design and Development of VLS Application System.

1. Design of office supplies.

Second, the design of environmental indication and guidance system.

3. Appearance design of vehicles.

Fourth, the standard design of employee clothing and clothing.

Fifth, public relations, ** gift design dust shooting.

6. Standardized design of advertising and publicity.

7. Stylized packaging design.

Chapter 4 Production of the VLS Manual.

1. Design of VIS basic identification system.

Second, the design of VIS application identification system.

List of VLS projects.

CIS (Corporate Identity System) includes: Concept Recognition System (MI), Behavior Recognition System (BI), Visual Identity System (VI), and the overall corporate identity system.

CIS aims to create a good corporate image, and ultimately achieves the purpose of disseminating corporate culture.

A good corporate logo needs to clearly show the business ideas and management quality of the enterprise through visual communication, it can not ignore the identification requirements of the entire enterprise use, recognition is the first requirement of the corporate logo, do not expect a logo to be all-encompassing, far-reaching.

The CIS planning services we provide to our clients are different from the pure visual identity system, focusing on the integration of CIS planning and advertising strategy, fiber leakage products and market circulation, so as to achieve a comprehensive corporate information communication strategy and provide customers with constructive CIS strategic solutions.

According to the characteristics of the industry and the different stages of development of the enterprise, the purpose and content of CIS planning are also different.

The development of a complete CIS manual and meticulous and complete promotion and application play a vital role in strengthening the internal cohesion of the enterprise, improving employee morale, establishing a unique corporate image, and the future development and growth of the enterprise.

VI (Visual Identity) is an abbreviation for VisualIdentity and is an important part of the corporate identity system (CI).

The enterprise identity system includes three parts: MI (concept recognition), BI (behavior recognition) and VI (visual identity), of which VI is a design system that uses visual communication methods to display the unique image of the enterprise through the symbols of enterprise identification under the control of the business philosophy, strategic scope and business objectives.

Because the VI system is the most intuitive communication system for the image of the enterprise, it is called the "face of the enterprise".

The importance of vi goes without saying.

In 2000, an important phenomenon in China's marketing industry is that some large enterprises such as Hisense Group, Midea Group, and Kelon Group have begun to introduce or re-plan CI systems, and people have passed"The new face of the business"--The new VI system sees that a new corporate image for internationalization has been gradually reshaped.

This is also the fundamental reason why Hejun Entrepreneurship needs to readjust and plan the VI system.

In my opinion, to create an image of a company, we must first tailor a VI system that meets our own needs for the enterprise, and then carry out reasonable and purposeful marketing and publicity according to the company's concept recognition system (MI) and behavior recognition system (BI), which is commonly known as advertising.

The establishment of the image of the enterprise is not a day or two, it needs to accumulate over time, and it also needs reasonable operation, promotion and maintenance.

But the cornerstone of a company's image needs to be laid at the beginning.