What should I pay attention to when doing an event planner?

Event planning: Theme activities based on brand promotion.

The preparations that need to be made for event planning include: 1. Hold a meeting to study the main purpose, positioning, and participants of the activity, and clarify the matters and direction of the activity through the meeting; 2. Find a planning company for one-stop service, and at the same time, there are relevant resources to help you better solve the problem; 3. Hotel reservation, venue reservation should meet the number of guests participating in the scene, and pay attention to the convenience of transportation; 4. Set up a project team, do a good job in the division of labor, and ensure the smooth progress of the activities; 5. Material procurement.

1. Hold a meeting to study.

Planning an event is not a one-person thing, it is a team thing, before doing event planning, you need to hold a meeting to study what is the main purpose of the activity, the positioning of the event is in **, who are the people involved, you have to hold a preliminary meeting to clarify the direction of the activity.

2. Find a planning company.

The planning company can have a one-stop service, in addition to the venue and catering part, the event planning company can help you solve the problem of lighting process planning, so that you can save worry and effort, so before holding an event, it is recommended that the company can find a relevant planning company to solve the problem, and the planning company has relevant resources, which can better help you.

3. Hotel reservation.

Before planning an event, the venue must be booked, and the main planner should arrange relevant colleagues to find relevant hotels, and the hotel should meet the number of guests participating in the scene, and also meet the transportation of the guests present, which is very important.

4. Set up a project team.

Planning an event is different for each position, so before that, the main planner should set up a project team to assign it, so that everyone knows their own work content, so that the chain will not be dropped.

5. Material procurement.

There are a lot of materials involved in planning an event, so it's important to procure them before doing so.

Generally speaking, event planning has the following aspects, including the introduction of the event (background, purpose, theme, time, location), event process, cost budget, and other matters.

The most important of these are: creativity, executability, and budget.

This is the most important thing to pay attention to when planning an event, and of course, it doesn't mean that nothing else is important. For example, if the purpose of the event is ignored, then the meaning of planning the event will not be answered.

Therefore, in order to ensure the operation of the event, creativity, executability and budget are very important. If you can't do it yourself, or you're not sure, it's best to find an event planner. Because doing an event planning is usually more purposeful, Qingxiang time will also have a more accurate plan, if the planning fails or does not meet the requirements, and delays the normal operation or even brings losses, it is not something you can personally bear.

Therefore, it is a safer way to find an event planner, of course, you must find a professional. Cover Xun.

1. Sufficient drinking water.

Whether it is the pre-event preparation or the event site, it should be considered that sufficient water should be prepared for the staff, leaders and guests to quote.

2. Carpet laying.

Whether it is on the stage of the party or at the door of the conference road, most formal events must be covered with a grinding carpet.

3. Lighting and sound equipment installation and adjustment of blind seepage orange test.

Especially outdoor activities, everyone will use lighting and sound, and these equipment is generally not available, so it is necessary to rent it first, follow a law, enough is enough, no need to add some new tricks, that is not much use.

4. Preparation of sign-in book, gel pen and brush.

Many activities have a sign-in step, especially for meetings, so you have to prepare a sign-in sheet and a sign-in pen before you start, and if it is an art exhibition, you need to prepare a sign-in book and brush.

Personally, I think that to do planning, you must be an all-rounder, the first pair of advertising, marketing, integrated communication, marketing, public relations activities have been involved, understand the process! And good at market analysis, market sensitivity.

Second, there are successful cases (which are basically integrated) and have been rewarded with great value!

Third, there is a wide range of interpersonal relationships and customer relationships, and relationship contact can penetrate into various industries (mainly advertisers, media companies, and services), not only with the ability to plan and promote, but also with the potential charm of finding customers and attracting customers!

Fourth, be kind, have your own personality charm, be good at communication, and grasp the hearts of customers! Have your own quasi-team, strong organizational skills, and appeal! Flexible thinking and rich imagination! The most important thing is comprehensive ability.

Fifth, we must be able to endure hardships and work overtime. Bearable. Remember that no matter how good your ideas are, they are all ideas. To get the approval of customers and superiors, the real implementation of the book is the plan.

Sixth, eloquence must be superb.

Hope it helps.

Here are a few steps to planning your event:

1.Determine the objectives and themes of the event: First of all, you need to clarify the objectives and themes of the event, so that there is a clear direction and guidance in the planning and execution process.

2.Determine the audience and attendees of the event: Based on the objectives and theme of the event, determine the audience and attendees of the event, including prospects, existing customers, partners, etc.

3.Make an activity plan: According to the activity goal and theme, make a detailed activity plan, including the time, place, content, budget and implementation plan of the activity.

4.Determine the promotion and promotion channels of the event: Determine the appropriate promotion and promotion channels according to the characteristics of the audience and participants of the event, including online and offline channels, such as social**, email, flyers, posters, etc.

5.Determine the activity execution team and division of responsibilities: According to the activity plan and needs, determine the activity execution team and division of responsibilities, and clarify the responsibilities and tasks of each person.

6.Activity execution and monitoring: During the implementation of activities, follow up the progress of activities in a timely manner, monitor the effect and feedback of activities, and adjust activity strategies and programs in a timely manner.

7.Activity summary and evaluation: After the activity, the activity summary and evaluation will be carried out, including the activity effect and feedback, the activity budget and cost, and the performance of the executive team, so as to provide reference and reference for the planning and implementation of the next activity.

The above are the general steps to do a good job in event planning, and the specific steps and priorities may vary depending on the type of activity and scenario, and need to be adjusted and optimized according to the actual situation. At the same time, in the process of event planning, it is necessary to pay attention to details and coordination to ensure that the event can be carried out smoothly and completed with high quality.

Here are some steps to planning your event:

Clarify the purpose and theme of the event: Clarify the purpose and theme of the event, determine the goal to be achieved and the atmosphere to be presented.

Determine the budget and resources: According to the purpose and theme of the event, determine the budget and the resources required, including venues, sound, props, personnel, etc.

Develop an activity plan: According to the purpose and theme of the activity, make a detailed activity plan, including time arrangement, activity content, division of labor, food and beverage, publicity, etc.

Planning the content of the event: According to the theme and purpose of the event, formulate the content and plan of each link, including guest speeches, performances, interactive games, etc., to ensure the smoothness of all aspects of the event.

Ensure smooth execution: Before the event begins, you need to make sure that all preparations have been completed, that field equipment has been installed, and that personnel are in place to ensure smooth execution.

Follow-up evaluation: After the event, conduct a follow-up evaluation to collect feedback and suggestions for improvement and optimization in the next activity.

1. Needs: the needs of both parties (the purpose or reason for the activity).

There are three levels of requirements in development: business requirements, user requirements, and functional requirements.

Define the project objectives: the deliverables of the project; Establish a final deadline for project development; the quality standards that must be met for the deliverables; cost limits that cannot be exceeded by the project, etc.;

Define the premise of the project: whether the project needs other personnel; whether the project has the required resources; how important the cost is to the project and who has the authority to increase the project budget; whether the risks of the project are controllable, etc.

2. Copywriting support: event planning draft, promotional copywriting, SMS copywriting, etc.

3. Lu Min design: to achieve the final display effect.

4. Materials: (mainly promotional materials).

Offline: all kinds of promotional materials (POP, roll-up banners, DW brochures, flags, leaflets, etc.), event venues, PPT, etc.;

Online: the selection of various publicity and promotion channels and platforms;

5. Prizes: The setting of prizes should be combined with the main products as much as possible, and the targeted user groups should be considered; Budget and campaign effectiveness.

2) Precautions for event planning.

1. Check the idea:

Simulation to think about the problem from the customer's point of view, empathy, and see what the flaws are;

Pay special attention to detail, which is the most important aspect of your plan that distinguishes it from others.

From different perspectives, try to provide as many sets of solutions as possible.

2. Five things that run through the beginning and the end.

what、why、for whom、how、how todo well

3. Emergency plan.

4. Accumulation at ordinary times.

The first point is to be interested in planning: collect at least one case of event planning or marketing planning every day, analyze and summarize, and accumulate thick and thin branches with celebrations; Pay attention to the ideas and small gifts in life.

3) The specific constituent elements of the planning copy:

1. The purpose of the activity (activity demand and activity appeal).

2. Preparation for the activity: the time, location, and requirements of the activity.

3. Activity rules and prize settings; Activity budget.

4. The specific process arrangement of the activity.

5. Post-event maintenance.

6. Summary of activities.