Ask for a recommendation for a press release distribution platform

You can find some new ** platforms to publish, recommend Meizhi.com, an open content creation information publishing platform, with its own active push function, and the weight of the inclusion rate is very good, suitable for publishing some news articles.

Whether it is issuing a press release or doing advertorial promotion, it is essentially a way of online promotion, the purpose is to enhance brand reputation, attract customers and so on. For a long time, news advertorial marketing has been known as a good reputation, and corporate advertorial marketing can be done well to obtain rich profits with very low cost investment. However, news advertorial marketing is also a broad and profound way to promote, there are many practical skills, Pony Zhitu marketing consultant here to analyze the release channels of news advertorials.

Clause. First, the network ** channel.

The distribution channels of press release advertorials include the Internet**, such as NetEase, Tencent, Sina, Sohu and other commercial portals**, as well as vertical** such as Pacific and Autohome. In addition, advertorial marketing can also be combined with search engine marketing and other methods to rank the advertorial on the homepage of the search engine for a long time, provided that new press releases or advertorials are continuously released. In this regard, Pony can provide enterprises with a landing plan that integrates planning, execution and optimization.

Clause. Second, from the best channel.

Some less important press releases can be released from **, now many companies like to play from **, since ** has a huge value exists, you can promote your products, your company, expand your brand influence, and even more you can promote your store, specifically publish the content in your own store, which can also be counted as a vertical field, that is, to do publicity and sell products. Of course, there are many self-leading platforms that can make press releases, and it is not that the more platforms, the better, but too many platforms will make you very tired. So it's important to choose the right platform for you.

The 4 prominent platforms are Toutiao, Penguin, Big Fish, Baijia, and Yidian, Phoenix, Sohu, NetEase and so on. These self-leading companies can register and publish on their own, or they can choose to release a big V that has accumulated more fans, and Pony Zhitu integrates the self-leading resources of many industries such as science and technology, home furnishing, mother and child, and automobile.

Clause. 3. Official channels.

If an enterprise has a batch of advertorial output, it can be published on its own official website first, which can increase the weight of **, which is beneficial to the overall network marketing.

WeChat *** is also an important release channel for press releases or advertorials, WeChat *** has an official self-operated number and a big V number, which is the same as self-**, WeChat *** is also a kind of self-**, but it is very important to take it out separately.

Clause. 5. Forum Blog.

Forum blogs are not as popular as before, and they have been robbed of the limelight by self-esteem, but some forums and blogs have a high weight, and the traffic is also okay, which is still necessary as a publishing channel. Pony Marketing Consultants recommend several good platforms such as Tieba, Tianya Forum, Hupu, Xici Hutong, Sina Blog, CSDN Blog, etc.

Hello, we ask for a recommendation of a press release publishing platform, press release publishing platform, then you can go to the ** publishing platform, so that their brand is very good, but the requirements of the manuscript will be relatively high, I hope it can help you.

Press release issuance opts for reverse propagation. Their platform has its own dedicated writer, you just need to provide corresponding materials with their business, and the later ones will be arranged for you. The manuscript they wrote by themselves has a really high acceptance rate, so I recommend you try it.

Generally speaking, it can be divided into two categories, one is spontaneous and the other is dropshipped. Spontaneous requirements are high, the content should be authentic and reliable, and whether sensitive content is involved. Ordinary people do not have the right to publish news, and ordinary people can publish news that they think is news on the forum in the form of forum posts; It is then included by online journalists, and finally becomes news in the form of news on the news**.

Personally, I feel that it would be better to go to TM Media because they will be more professional, more experienced, and have a lot of staff.

1. If you only need the article to be included, then the general post bar and forum can be published, or the Q&A platforms such as Zhihu and Douban are very good.

Advantages: Free release, good inclusion, good ranking of high-quality news.

Disadvantages: Slow collection, easy to be deleted, and less publicity.

Second, if it is an enterprise manuscript, the purpose is to promote its brand awareness. Then it's time to choose a large portal** or a news feed site to deliver your news. We can choose a formal advertorial publishing platform and publish news on various comprehensive ** through the platform.

Advantages: high success rate of publishing, fast inclusion speed, some can be received in seconds; **Abundant resources and strong optionality;

Cons: Commercial in nature, requires a fee.

There are Sina.com, Sohu.com, Tencent.com, NetEase.com, Phoenix.com, China.com, People's Daily Online, CCTV.com, Qianlong.com, Xinhuanet.cn.cn.cn, China**.com, China Economic Net, China News Network, China Broadcasting.com, Vertical ** and so on.

At present, online news release platforms are very annoying, and it is estimated that there are one or two thousand large and small platforms.

1. Rely on yourself and apply very sincerely.

Online submission is the most common way that many people think of, but to be honest, the effect is not very obvious, because you have to impress not only the platform where the ability bureau has a high guess, but also the reviewer. Because there are still some unspoken rules in it, if you touch it, you will keep calling the manuscript around.

2.Press conference, invite**.

In fact, this is a way of online and offline linkage. Interviews can be attended by inviting ** and journalists to interviews at large-scale events in offline locations. If the event marketing is done well, it will be reported in a scramble. If it is done well, please ** into the fiber is not a small amount.

3. Your own existing free channels.

You can send it to**, such as official Weibo, forums, Zhihu, etc. These platforms are free, but they have different weights, insufficient influence, and insufficient authority.

4.Entrust a news marketing service to publish it.

Some advertorial marketing agencies have been floating in this field for many years, and they have a lot of operational ** in their hands. Press releases can cover a lot quickly, which is relatively reasonable and lower than a PR agency.

First of all, there are two kinds of press release distribution platforms or press release distribution platforms.

One is a self-publishing platform that can be released by registration, and the other is a public portal. The first can be said to be a free press release distribution platform, while the second type generally needs to be published through commercial operations.

First, it refers to a platform where enterprises can register and publish free press releases.

Enterprises can register for a free platform for publishing press releases on their own, or they can be called a self-leading platform. At present, the more common self-** platforms include Toutiao, Yidian Information, Baijiahao, Sohu, NetEase, Oriental Toutiao, Dafenghao, Tencent Daily Express, etc. As long as these self-leading platform companies pass the certification, they can publish articles, but it should be noted that the nature of marketing must not be too strong, such as inserting ** with **, *** in the text, the system is not audited, and there is a risk of being banned.

Although this is a free press release distribution platform, enterprises need to have professional operation and planning talents, be good at catching news points and writing press releases, and be proficient in operating self-leading skills, so as to use the free press release distribution platform to operate "news marketing". In addition, if you want to make a star effect from the release of the first press release, in addition to slowly accumulating fans, you need to understand some network optimization, use SEO thinking to do keyword optimization, or be able to write the content of the article wonderfully and outstandingly.

Second, news that needs to be published for a fee**.

In addition to publishing on the platform, companies can also publish business news through press releases or network marketing companies, and can only publish business news to the portal through a paid way. For example, Seven Point Media focuses on the release of press releases, and mainstream portals such as Tencent, NetEase, Sohu, and Phoenix, as well as thousands of high-quality networks** can publish them.

There is no direct resource query for middlemen.

Nowadays, more and more people are looking for products and services through the publishing platform, if you also want to promote yourself or your own product brand on the publishing platform, you can consider the following platforms:

1.Qiji Network Platform is a professional digital marketing company, which can provide brands with overall marketing solutions for the publishing platform, including a series of services such as planning and targeting of the publishing platform, content production, fan interaction, data analysis and promotion effect evaluation.

In terms of promotion, the Qiji network platform accurately delivers the brand's content and information to target users through precise digital marketing release and advertorial writing, thereby improving the brand's popularity, content dissemination, user participation and conversion rate.

2.Guangzhi push platform: Rent is a marketing platform with a one-stop integrated marketing plan as the entrance, and it covers a wide range of content areas, with a professional operation team configuration, tailor-made operation plans, especially the release platform promotion plan is great.

It has accumulated rich channel resources and served tens of thousands of large and small enterprises, including well-known brands such as Lalala, Maimai, Secoo, Singba, Wanglaoji, Xinxuan, Tailiang Group, ** Government Units, Antler Lane, Nala Group, Hikvision, Yunnan Baiyao, 7-11 Convenience Store, Huaan Insurance and other well-known brands.

It operates more than 100 self-operated platforms, integrated portals, first-hand and vertical resources, which can provide enterprises and brands with a full range of customized promotion services, and can also provide services for overseas publishing customers.

When making a press release, we need to consider a question, which advertorial platforms should enterprises use to publish? I summarized the following points:

First of all, a high-quality ** platform must have a mainstream**, which refers to ** channels with a certain degree of influence and a high level of professionalism, such as official media, CCTV, etc. For example, **. Publishing advertorials on the mainstream, can enhance the visibility and credibility of the enterprise, increase the brand, for large enterprises or enterprises with high brand demand, the choice of mainstream ** is a good choice.

The second is to have a collection**, what does it mean? To put it simply, as long as you put out the advertorial, it will be included and published for you, such as some resources, headline resources, etc., compared with the mainstream**, the threshold for inclusion is low, and the cost of publishing advertorial advertising is relatively low. For small and medium-sized businesses or those on a budget, opting for inclusion** is an affordable option.

The advantage of low prices** is that they can be targeted in specific regions or industries, and they can be more targeted and more responsive to their target audiences.

Posting news on the Internet can be broadly divided into free plans and paid plans. I'll introduce them to you in turn.

Free plan:1Registered from**,The four major portals have their own self**platform,You can register from** and then you can publish it for free,The process is not much to say here,There are many tutorials on the Internet。

2. Submission, if the quality of your manuscript is excellent and the content of the manuscript is strong enough, maybe people will submit your manuscript. In short, if you have information about the content of your manuscript and your character, please try this method.

3. Use other network platforms to send your manuscripts, forums, post it, etc., go to some well-known free platforms, ** the amount is high, and your articles can drive the interaction of the majority of netizens, maybe the network portal ** will incorporate your news. I feel that "Bole Network Media" is more suitable for you.

2 advertising space, each page has advertising space, this is a hard advertisement, if you want to Heng send hard advertising, you can use it, if you want to send advertorials, it is not suitable.

3. Find a publishing platform to help, and spend some money.

Advantages of news advertorials.

1. The advertorial marketing of a good first shed source will spread like a virus on the Internet, and if it is properly controlled, its marketing effect is no less than any other form of advertising marketing.

2. Low cost, the cost is mainly used in manpower to write press releases.

3. High readability, news advertorials are more readable than general advertisements, and more vivid and interesting than general news.

4. With a high conversion rate, news advertorials are the best means to retain users.

6 rankings are good, and the search engine's love for high-quality content is always known, so many people will insert some words with little competition into the advertorial when writing an advertorial, so that they can get a good ranking.

The content of the manuscript must be topical, and now posting news on the Internet, your manuscript is too mediocre will not have much effect.