What are the cases of product placement in online games?

Product placement also depends on some instructions for Chinese implantation on the Internet.

Game Placement Advertising, abbreviated as IGA. As the name suggests, it refers to commercial advertisements placed in games (in games), which is an important type of product placement.

Game product placement is an advertising form that relies on the stickiness and interactivity brought by the entertainment nature of the game itself, combined with the cultural background and uniqueness of the game product and content, as well as the corresponding game props, scenes or tasks. Let players experience the characteristics of the product in the state of playing the game, turn the advertisement into a part of the game link, turn the advertisement into the game, and the game into the advertisement. Deeply combine corporate brand communication with game culture, and use online games to transform virtual cultural communication into real corporate brand communication, so that gamers can become loyal corporate brand consumers, followers and communicators.

Nielsen Media Research 2006 survey data reveals another huge market for online game product placement. Data shows that in 2004, the global advertising investment for young people was 8 billion US dollars, of which only 200 million US dollars were invested in online game product placement, with the spread of broadband, the in-game advertising industry will show a rapid development momentum, by 2008 this number may increase to 1 billion US dollars. Among all the best marketing expenses, only the proportion of online marketing expenses has increased, compared with 2005, TV and magazines have declined.

From 2004 to 2006, the average global growth in online advertising was 53 per cent. 22% of users watch TV for less than an hour a week, while 28% read newspapers and magazines for less than an hour a week. But 60% of his users spend more than 44 hours a week online.

There are 22 million fashion-conscious people in China who have a hard time seeing TV, and 28 million people no longer touch TV.

According to the results of CNNIC's 18th statistical survey on the development of China's Internet network, the number of Internet users in China who use bandwidth to access the Internet is 77 million, accounting for 100 million Internet users. The number of Chinese Internet users accounts for only the total Chinese population, while the proportion in other regions is 65% in the United States, 89% in Japan, 68% in South Korea, 60% in France and 65% in Taiwan. From the perspective of the growth space of netizens, China's growth space is the largest.

The main age group of online game users is concentrated in 16-25 years old, and more than 70% of gamers have independent thinking ability and behavioral ability. On the one hand, the continuous increase in the income of Chinese parents to subsidize the only child makes the young population become a consumption force that cannot be underestimated, and it is precisely this part of the population that will make them dare to try new things. More importantly, young people are the new force of the main consumption in the future, and it is beneficial to cultivate their brand sentiment for enterprises in the long-term subtle edification.

Online game users are young, fashionable, advocating individuality, willing to accept new things, easy to influence each other, try new things, have growth, and are the new force of high-end customers in the future. Many experts and organizations have given super high estimates of the development of the online game advertising industry. From these data, it seems that there is huge room for growth in game product placement, and the value of advertising is immeasurable.

Online games are no longer a concept, but an unstoppable trend. Free can bring a large number of users, but at the same time, it also makes the game company lose a lot of income on the online game point card. There are other things that companies have to monetize, and one of the most important aspects is in-game advertising.

Adscape Media, a San Francisco-based startup, uses the main technology to get ads into games. "We believe that there is significant value in game advertising, that more and more people are spending more time on games, and that when we provide them with a high-quality user experience, we are able to create opportunities for advertisers to reach their target audience," Google explained in it.

Google isn't the only company interested in game advertising, Microsoft paid about $200 million to buy Massive Game Ads last May, and Intel has since invested in IGA, which is engaged in in-game advertising, in the hope that developers will continue to place ads in their games to entice players to buy products.

The three giants of the world's IT industry have set foot in the game advertising industry, which also shows the potential of game embedded advertising that is still in the development stage. At the Game Developers Conference 2007 in San Francisco, game embedding ads were a topic of discussion several times. A game developer at a major U.S. game developer said at GDC that in-game ads will be something gamers will have to get used to in the future.

The development of the IGA industry needs to be promoted by everyone, not malicious competition.

Gaming is one of the most popular forms of entertainment in modern society. And advertising is an essential part of the business society. As a result, how to place ads in games has become a topic of great concern.

First of all, the most common way to implement ads in your game is to include banners or pop-ups in your game's UI. This is the most straightforward and easiest way to do it. Advertisers can choose the location and format of product placement based on the gamer's age, gender, geographic location, and game type, resulting in higher click-through rates and conversions for ads.

Secondly, the in-game prop placement has also become a new advertising method. Game developers can put ads into game props, such as in-game clothing, accessories, backpacks, etc., and display ads in the game, so that players can become interested in the ads. This type of advertising not only leads to higher revenue for advertisers but also increases the engagement of gamers.

Thirdly, product placement for game tasks is also a very common way of advertising. Game task placement refers to setting up some tasks in the game that players are required to complete in order to receive rewards. These tasks are often advertiser-related, such as asking players to ** ads in order to receive in-game rewards or items.

This type of advertising can increase the rate of advertisers while also providing gamers with some additional incentives to improve their gaming experience.

Finally, the combination of games and real life has also become a new way of advertising. For example, a game can partner with real-life venues such as restaurants, cafes, malls, etc., to provide players with special in-game tasks or rewards, so that gamers can earn real-life coupons or discount coupons through the game. This advertising method can not only bring advertisers a higher rate, but also provide more benefits for gamers.

To sum up, game product placement is an effective way to advertise. Not only can it bring more revenue to game developers, but it can also bring more high rates and conversions to advertisers. However, game product placement also needs to be reasonable to avoid excessive product placement affecting the gamer's experience in order to achieve good results.