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The basic sales and evaluation are done well in promotion. It's all changeable. Also, when a new product is launched, find out the keywords with relatively low competitiveness, find out the differentiated keywords, and be careful not to produce keyword conflicts.
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Pinduoduo's promotion methods to increase sales are as follows:
1. Through train drainage: There is a very big benefit to drainage through the through train, that is, whether your product has just been on the shelves or has been on the shelves for a period of time; It doesn't matter if your cabinet has rankings and sales; No matter what the weight of your store is, as long as you start to advertise and the bid can afford, then there must be better impressions and traffic coming in, and this effect is the fastest.
3. Marketing promotion and drainage, in addition to free traffic, merchants can also carry out marketing promotion through the platform's paid traffic channels.
4. Participate in more platform activities to attract traffic, and there are many marketing activities on the Pinduoduo platform, such as new product activities, seckill activities, special sale activities, daily brand clearance activities, etc.
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About search promotion. First, see which keyword is searched most frequently. First of all, you need to do a statistic first, for example, you are selling shoes, you can search for men's shoes, women's shoes, shoes, sneakers and other similar keywords in **.
After a week of statistics, analyze the data, find the keywords with the highest sales during the week, and add their keywords to the title of the product, so that you can get the popularity of the customer group during this time, which is a trick. In addition, if the merchant also does other platforms, they can also use this platform to conduct keyword search data statistics on the user search of this platform, and the keywords that account for a large proportion can also be used in Pinduoduo products. It's also a way to get big customer traffic.
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Hello, Pinduoduo promotion has the following methods: 1. Search and scene promotion This method can help merchants to select and measure the map, which is very convenient and fast, and can also allow merchants to obtain a continuously improving and stable rate, and then obtain more clicks according to the function of crowd directional promotion, which can also bring more conversions. It is a good combination of active search and passive search, and increases traffic and conversion by double targeting search groups.
3. Focus on booth promotion is the homepage position obtained by merchants in the low-level battle, and merchants can choose their own single product promotion or direct Pinduoduo store promotion, and the crowd is also circled by the merchants themselves.
Pinduoduo can be promoted in the promotion center
Questions. How to promote, can you tell me?
There are the following methods: 1. When new products are put on the shelves, they generally need some basic sales first, and then start scene promotion. 2. Time-sharing discount settings:
Use Pinduoduo's industry template or the system template of the promotion treasure. Discount is as low as 50% at night, and industry template or system template is used at other times. Promotion treasure can be set up with different discounts from Monday to Sunday, which is more convenient than Pinduoduo merchant background.
3. Bidding: All bids are from yuan, and the default premium for orientation and resource slots is 10%, and all bids are increased every day until ** is obtained.
That is to say, when you promote, the first thing is to pay attention to the choice of your own products, and the second is to find the same star to connect, and pay attention to using hot search words to associate with your own products, so that users can search for your products when searching for keywords.
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1. Pinduoduo lifting: According to the current trend, if there is no huge change in Pinduoduo's rules, then the lifting technology is the most effective and the cost is the lowest. Principle:
When we want to improve the ranking of a certain baby, but the comprehensive data of the baby is lagging behind its peers, and finally we improve the data of all dimensions to the industry level, then Pinduoduo will give you a higher ranking than the competitors on the level.
2. Duoduo Jinbao: Duoduo Jinbao is one of the tools for Pinduoduo's official promotion, the gameplay is more similar to the **** customer, the merchant can set up product coupons and commissions in the background, and the pusher takes over the task to promote the product to obtain commissions, and finally helps the merchant achieve sales.
Note: It should be noted here that the game has higher requirements for the promotion budget, and it is necessary to reserve sufficient promotion funds, so it is recommended to make a detailed stage plan in the early stage, and the follow-up activities must keep up, and control the follow-up profit margin to avoid falling into the unfavorable situation of too much loss.
3. Pinduoduo through train: through train is a paid promotion tool that every individual business knows a little bit about, in the normal driving process, there are usually several purposes that are very clear, such as: new products to be tested, explosive models, directional drainage, batch promotion, etc., these promotion methods are also commonly used by everyone.
4. Pinduoduo activity: Pinduoduo activity is basically the first choice for white sellers to promote, because they can not only get more ** and free traffic, but also bring no bad results. However, in addition to the new product recommendation activities, it is difficult to get on the rest of the activities, and for these conditions that cannot be met, 90% of merchants will meet the conditions through sales.
5. Circle of friends marketing: WeChat is the most direct and easiest way to promote Pinduoduo, we can share the link to the circle of friends, recommend it to relatives and friends, let them buy. If the product satisfies them, they will recommend it to their friends, expand the promotion circle, and naturally have more traffic and conversion.
The above content refers to Encyclopedia-Pinduoduo.
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Whenever it comes to Pinduoduo to make a hit, many novices are both eager and afraid, seeing other people's sales soar colleagues, but they are afraid to take risks, in order to reduce everyone's worries, today I will share some, the four major elements of the early operation, I hope to help you!
First, the basic sales volume.
No matter which platform it is on, it relies on sales to realize the value of the platform, so sales are very important. If the sales volume of a product has been zero, then it will affect the registration of some Pinduoduo activities, not only that, but the product will not be able to get a good ranking, and if it does not get **, there will be no traffic, which will seriously affect the conversion rate of the product.
Second, the new product activity test.
Pinduoduo's new product recommendation activity is very suitable for testing, first of all, it has no requirements for registered products, and 0 sales can also be reported. Pinduoduo sellers can know whether the product meets the needs of buyers and the amount of demand through new product recommendation activities, and can also accumulate sales and evaluations.
3. Analyze the data.
Data analysis is an indispensable thing for every seller every day. Through data analysis, you can know the situation of the store and each baby, which aspects of the store need to be optimized, and which product has a high conversion rate, so that it can be pushed into the store's hit and used to drive the traffic and sales of other products in the store.
Fourth, pay attention to the changes in the rules.
The most important thing is that if you take the initiative to understand the rules, you will know whether your store and baby meet the registration conditions of the event, and declare it in the Pinduoduo background as soon as possible; You can also avoid taking the wrong path in the process of the event after reporting the event, so that Pinduoduo's activities can bring more benefits to yourself.
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Pinduoduo 1
2.Pinduoduo off-site operation method: Paiduowo Alliance is a promotion model based on transaction billing, as long as the product is obtained from the Paipaiwo Alliance promotion area**, any buyer, (including themselves) through promotion (links, individuals**, blogs or community posts) into the Pinduoduo seller store to complete the purchase, you can get the seller store to complete the purchase, you can get the commission paid by the seller.
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Answer 1, the first point, we have to pay attention to the source, if your goods are not good, no matter how many people buy your products for the first time, the second time will not go, how to find a good source of goods, you can refer to other peer merchants, look at their products, and then enter similar products. 2. The second step is to optimize the title and the main **, the title and the main ** is the premise of opening a good store, if the title is good, it will attract the attention of customers at once, and the main ** can also attract customers to click, improve the click-through rate, you must pay attention to the title and the main **, and you upload to the store ** can not be modified casually, which will affect the weight of your baby and even make the weight lost, if there is a business that will not go to you you to find a professional to help you do **, just like the out-of-print concept, push him and her laboratory, People in professional organizations such as Bodhidharma Express. 3. The third step can be promoted in the form of a variety of product promotions with a popular model and two auxiliary models, generally the popular models are in the ranking, once the ranking is lost, you can use the auxiliary model to drain the traffic, so that the store will not die, this is also the test of the comprehensive operation of the store on the Pinduoduo platform, the store has withstood it, and it will naturally be able to keep the traffic.
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The threshold of general activities is basically the requirements for sales (can be changed to 100-100,000+), ranking and turnover.
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On the one hand, in the early stage of store promotion, the foundation is relatively weak, and the sales volume and evaluation must be continuously optimized. Sales can be changed. 2000-100,000, for example, can the conversion of 100,000+ sales be the same as 10 sales?
Therefore, there is no way to compare in terms of production.
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You can use the double-wing mail software, email promotion. **Large number of mails, low cost, low threshold for use, and considerable effect. Wings Email** software, the number of messages sent can reach 10,000 a day.
Moreover, it simulates manual one-to-one sending, and there are special "macros" that can make the email more personalized. 1.Every email is different 2
Low-speed sending, sending volume control 3Breakpoint resend 4 multi-mailbox send 5Automatic IP change 6
E-mail Address Management 7Reply to the designated email The software has done a lot of functions, and supports 7-day unconditional refund.
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Find the time slot in the new campaign and set it up.
Can Pinduoduo promotion be set up for segmented driving?
At present, the promotion of Pinduoduo through train cannot be opened in segments, and only merchants can manually adjust bids at fixed points by observing the hourly transaction and traffic size of goods.
If your product has peak traffic between 14:00 and 16:00 and 20:00-22, and traffic and conversions are low in the morning, adjust your bids based on these time periods. The distribution of traffic is different depending on the product. Remember never to pause or delete the drive-thru program!
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Set the time you want to control the range yourself. Then the peak period when the buyer buys the product. I don't know if you're still hesitating, hurry up and seize this opportunity to build a store.
The more followers we have, the more sales we will see in our store.
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For Pinduoduo merchants, you must also need to understand the promotion time of Pinduoduo first, but I don't know what time the promotion time is better, and I also need to understand the billing of the promotion, I will give you a comprehensive introduction immediately.
3. Vertical Community:For example, vertical communities such as Babytree and Auntie, which are women's communities, have a peak usage period after 7 p.m., so you can choose not to post at other times, and concentrate the release time between 7 p.m. and 11 p.m.
There are 5 types of ads, by click (CPC), pop-up (CPM), display (CPV), registration (CPA), and by sale (CPS).
1. CPA is priced in this way, in fact, it is introduced according to the actual effect of advertising, that is to say, the fee is calculated according to the effective questionnaire and order response, which does not limit the number of your ads.
2. CPA is usually calculated according to the number of effective use of software installation and activation, usually as long as the individual installs the software given to you by the advertising network to other people's computers through various channels and can use it, so that you can get a commission.
2. CPS advertising is a kind of online advertising, and in order to avoid the risk of advertising costs, the advertiser pays the sales commission fee to the advertising site according to the actual number of sales generated after the advertisement is clicked. CPS calculates money according to the number of successful sales, **That's it, you will be given a few commissions if you make a few orders.
3. CPC is the English abbreviation of "Costper Click". In this model, advertisers only pay for clicks on ads, not for the number of times the ad is shown.
For advertisers, avoiding the risk of only browsing and not clicking is one of the common charging methods in countries with more mature networks. CPC is pay-per-click, and when a user clicks on your ad, you can get the commission that the ad network gives you.
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