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In the development of enterprises, how to maintain and attract customers?
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Establish a long-term and stable relationship with the old customer Yuwan Huaihu, of course, including your previous corresponding services (pre-sale, sale, after-sale), with a good reputation, of course, willing to help you bring new customers. There is also the first thing you have to establish a friend relationship with old customers, when you have nothing to do with a town friend** greetings, of course, in the early stage more coincidental or concerned about his use of your products, familiar with the casual chat, when he has friends in this regard, he should be the first to think of you, and then your products.
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Quite simply, as long as the relationship does it. He'll introduce you. In the need for you to ask the old customer if there are such friends, etc., take the initiative.
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Attract him with personality charm, and he will naturally become your down-to-earth customer or friend.
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Customer resources are a key factor in the development of a company, only to maintain a fixed old customers, and constantly develop new customers in order to develop and grow strongly. So how to maintain old customers and develop new ones? The following is a collection of information on how to maintain old customers and develop new customers, welcome to learn from them.
Maintain regular customers
1.Establish cooperative relations with customers, develop a series of cooperation programs, many times when signing cooperation agreements with old customers, there will be some basic information, at this time we must remember to understand the basic information of customers, so as to facilitate more convenient contact in the future.
2.Regularly distribute the company's promotional materials, old customers are not always old customers, after a long time, they will also choose new partners, then we need to make some of our company's new products or activities into promotional materials regularly distributed to old customers, to see if they have needs, so that you can also enhance the communication with each other.
3.Visiting customers regularly in a timely manner, customers need to be maintained, so regular visits to customers are also one of the musts, of course, this visit is not to give gifts or anything. The main thing is to do the research and promote the company, and by the way, have a cup of tea with the customer and chat.
4.The customer into a deeper understanding, customer needs is the driving force of the company's development, only a deep understanding of the real needs of customers, in order to better and more appropriate to provide customers with the best quality service. It is necessary to have a deeper understanding of the customer.
5.Do a good job in customer after-sales service, no matter what you do, the quality of after-sales service directly affects the main reason for the loss or stay of old customers, only do a good job in customer after-sales service, so that customers feel that the company has integrity, product quality is good, service attitude is also good, and will continue to cooperate later.
Reach new customers
1.Keep abreast of potential customers around old customers, many times your new customers are around old customers, so you should always observe the potential customers around old customers.
2.Properly promote yourself on different occasions, many times in public to promote yourself, is also one of the opportunities to develop new customers, of course, pay attention to the tone of introduction, to talk in a homely tone, so that the other party will maintain a small amount of vigilance.
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Summary. Hello, there are several principles. 1. Dependence:
We will try our best to meet the reasonable needs of customers, that is, the pre-sale, sale, and after-sales process must be meticulous, and customers will be moved with details. 2. Complement each other: let customers experience the value of the company's sales service, and truly serve customers with heart, really think about what customers think, and meet customer needs.
3. Combining rigidity and softness: Many times, you know that it is impossible to fulfill the customer's requirements, but you must first stabilize the customer and let him look forward to you. 4. Abide by the principles:
A person who keeps his principles will inevitably earn the respect and trust of his customers. Because customers also know that satisfying a need is not unconditional. 5. Mutual benefit:
Concession strategies in sales communication, if properly applied, will be beneficial to achieve a win-win situation for both buyers and sellers, as well as for the achievement of long-term sales goals. 6. Close the distance: the relationship between the smart salesman and the customer will be properly coordinated, because you sell not only a single product, but also the added value of the company's products, the company's culture and your own personal charm.
How to maintain old customers.
Hello, I would like to ask how the salesman should maintain the old customers for a long time.
Hello, there are several principles. 1. Rely on: We will try our best to meet the reasonable needs of customers, that is, the pre-sale, sale, and after-sales process must be meticulous, and customers will be moved with details.
2. Complement each other: let customers experience the value of the company's sales service, and truly serve customers with heart, really think about what customers think, and meet customer needs. 3. Rigidity and softness
Many times, you know that it is impossible to fulfill the customer's request, but you must first stabilize the customer and make him full of expectations for you. 4. Abide by principles: A person who abides by principles will inevitably win the respect and trust of customers.
Because customers also know that satisfying a need is not unconditional. 5. Mutual benefit: If the concession strategy in sales communication is used properly, it will be conducive to achieving a win-win situation for both buyers and sellers, and it is also conducive to the realization of long-term sales goals.
6. Close the distance: the relationship between the smart salesman and the customer will be properly coordinated, because you sell not only a single product, but also the added value of the company's products, the company's culture and your own personal charm.
One sentence more contact.
Let me tell you about my problem, that is, some customers he obviously has an order just not to me, sometimes find me ** after the sample is not followed, asked a few times and said that the product is not determined, like this kind of customer should how to follow.
You can't keep sending ** messages, asking the same questions, saying the same thing, <><
I really don't know how to maintain this situation.
In fact, you don't have to think so much, then the customer is waiting for you to get a better price.
At this time, it is generally invited out to eat and blow water. Drink. High.
Like asking an old customer for dinner, should I go to the customer's side and invite the customer to be better, or will it be better to ask the customer to come over?
Look at the value, if your list is big, you can go, if you generally have both.
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