What is pharmaceutical marketing ? 5

To the best of my knowledge, there is no authoritative definition of pharmaceutical marketing, which refers to the process of planning, and implementing the design, pricing, and distribution of ideas, products, and services, resulting in an exchange that meets individual and organizational goals. Pharmaceutical marketing is a set of pharmaceutical marketing theories formed by applying marketing theories to the pharmaceutical market. Among them, pharmaceutical marketing is mainly related to the general environment of pharmaceutical professional knowledge, proprietary hospitals, outpatient clinics, pharmacies, health care stores and other channels and corresponding laws and regulations, that is, a series of marketing work done in a specific large system of medicine.

Of course, if you want to do a good job in pharmaceutical marketing, in addition to having the corresponding marketing knowledge, I still recommend experiencing it yourself, as long as you are interested, you will definitely be able to do a good job.

To put it simply, it is to sell drugs on behalf of manufacturers.

Sales of medicines or medical devices.

Workplace: Pharmacy or sales to hospitals.

The major direction of pharmaceutical marketing cultivates senior applied talents with basic theories, knowledge and skills in management, economics, pharmacy, marketing, etc., who can be engaged in drug marketing and management, teaching, scientific research and other aspects in first-class departments, various pharmaceutical industrial and commercial enterprises, drug regulatory departments and related institutions.

The pharmaceutical industry is a relatively traditional industry, with its characteristics of high investment, high risk, high return and long cycle, but due to market competitiveness, chaotic industry channels, inefficient business operations, and the danger of capital interruption at any time, it is also subject to policy control, facing the test of legal compliance, coupled with the outdated marketing and promotion model, as well as the impact of e-commerce, which have hindered the development of the pharmaceutical industry to a certain extent.

Therefore, it is not feasible to continue to rely on traditional TV, newspapers, radio and other marketing methods, if you want to occupy a place in the market, you must innovate without being eliminated, and "Internet + medicine" is a shortcut, an east wind, and a new marketing model.

"Internet + Medicine" is not only a technological change, but also an innovation of the new retail model. As long as enterprises make good use of the Internet, it is bound to become a new marketing platform and sales platform for the pharmaceutical industry, and it can also cooperate with drug sales enterprises to form a new business model, and turn it into a platform and tool for in-depth communication and interaction between enterprises and users, channels and terminals. And it can also provide us with users through search engines, advertorials, forums, etc., input traffic, the most important thing is that the Internet is much lower than the cost of traditional marketing methods, and it will be pushed through big data analysis to expand the audience.

The "Internet + Medicine" model brings more transparent, efficient and professional pharmaceutical sales channels and markets to enterprises, and also brings efficient, convenient and high-quality services to the people, fully meeting the needs of consumers.

The director of media e-commerce of China Resources Sanjiu Pharmaceutical also said: "We think that the future trend of the Internet and medicine is the best demand. "In August 2019, the Drug Administration Law (2019 Revision) was recognized for online drug sales, which means that the legal level has opened the door for online sales of prescription drugs, and the Internet + medicine model has fewer obstacles and has prospects.

Similarity: both belong to marketing.

Differences: 1. The scope of marketing is relatively wide, and drug marketing refers specifically to drugs.

Marketing includes drug marketing, every product and every company needs marketing, and drug marketing is the marketing of drugs.

2. Marketing is the first major major in China's social demand, but because drugs are special commodities, they have their own professional characteristics of operation and sales, and must have strong basic theories of medicine, as well as basic knowledge of economics, marketing and management.

Pharmaceutical marketing is an industry category of marketing that refers to those that specialize in the sale of drugs! Marketing, on the other hand, is all-encompassing......