High score to solve the problem of community promotion, how to promote the community

Fortunately, my message today was seen by me, this is a sales thing, as a marketing director, I will help you.

There are two types of solutions: offline and online.

One is the offline program: I don't know if you have calculated the cost, how much is your cost of a bucket of water, do you want to let other owners use your bucket of water at one time, that is, to invest a lot, if the cost of a bucket of water is 5 yuan, you send 10 buckets of water to other owners for free in each building, it is a small business, this time you use it for free, are neighbors please take care of it, if you think you can help publicize it, what work to move things at home in the future will be called me, and when to ask for water, a community is very convenient, I'll be there at any time. Here's my business card.

Thank you for your kind attention. In this way, for example, if there is 20 floors in this community, you can send out 200 barrels at a cost of 1,000 yuan. There is an old Chinese saying that if you want to take it first, you must give it first.

The effect is obvious.

The second is online promotion. First understand the owner's Internet situation, such as whether they often go to the community forum, in that case, you will go into the community forum to publicize, and at the same time combine your own situation and cost to make a plan. In addition, you are the advantage of the same community, and it will be effective if you use it well, although this method does not cost money, but it will take a long time to see the effect.

The upstairs sales method is so good and learned.

The so-called community promotion, simply put, is a series of planning, publicity, and first-class activities for new commercial and residential real estate. All ways and means that are conducive to attracting the attention of community owners, enhancing brand image, and achieving purchase behavior can be included in the scope of community promotion. Such as elevator advertising, delivery of leaflets, DM direct mail, banners or huge hanging, handover celebration show, on-site consultation, home decoration class, free design, free paving, prizes, gifts, etc.

Community promotion activities are short, flat and fast planning and promotion methods for target consumer groups. If the construction of corporate culture, enterprise system construction, product line planning, and brand development planning are the contents of the strategic level, then community promotion is one of the effective tactics to support enterprises (production enterprises and circulation enterprises) to achieve strategic planning.

1. With the increasingly fierce competition in the market, only the strength of real estate, home improvement companies and brand dealers (ceramics, sanitary ware, home decoration, etc.) to form an alliance can take what they need and make profits together. At the same time, as a new attempt, it can provide good experience for future community promotion.

2. In business, the main incentive for the promotion of the joint community of all parties (real estate, home improvement companies, building materials, and home furnishing manufacturers) is the interest, that is, the interest accounting between the input and output of all parties in this activity.

3. In order to avoid the competition of similar products, this activity is planned and co-organized by Bode brand dealers, and try to avoid the participation of similar products, especially competitors, otherwise, it will affect the promotion effect of the community;

4. For the owners of newly purchased buildings, it is necessary to design a highly targeted way, such as decoration material selection, decoration knowledge, free design, construction services, product shopping guides, etc. On this basis, add some activities that enliven the atmosphere and accumulate popularity, such as live performances, **, concessions, etc. Adopt it.