How to write a marketing plan about children s photography

The basic framework of a marketing plan:

1. Analyze marketing plan opportunities.

1. Manage marketing plan information and measure market demand.

1) Marketing intelligence and research.

2) Overview and demand measurement.

2. Evaluate the environment of the marketing plan.

1) Analyze the needs and trends of the macro environment.

2) Identification and response to major macro-environmental factors (including humanistic statistical environment, economic environment, natural environment, technological environment, political and legal environment, and social and cultural environment).

3. Analyze the consumer market and purchasing behavior.

1) Consumer purchasing behavior patterns.

2) The main factors that affect consumers' purchasing behavior (including cultural factors, social factors, personal factors, psychological factors, etc.).

3) The buying process (including the roles involved in the purchase, the purchase behavior, and the stages in the purchase decision).

4. Analyze the market and purchase behavior (including the comparison between the market and the consumer market, the participants in the purchase process, the institution and the market).

5. Analyze the industry and competitors.

1) Identify the company's competitors (industry competition concept, market competition concept).

2) Identify competitor strategies.

3) Determine the objectives of competitors.

4) Evaluate the strengths and weaknesses of competitors.

5) Evaluate the response patterns of competitors.

6) Choose competitors in order to attack and avoid.

7) Balance customer orientation and competitor orientation.

6. Determine the market segment and select the target market.

1) Determine the level, model, procedure, basis of segmentation of consumer market, basis of segmentation of business market, and requirements for effective segmentation;

2) Selection of the target marketing plan, evaluation of market segments, selection of market segments.

2. Develop marketing plan strategy.

1. Marketing differentiation and positioning.

1) Product differentiation, service differentiation, channel differentiation, and image differentiation.

2) Develop a positioning strategy – how much differentiation to roll out, and what kind of differentiation to launch.

3) Positioning of the communication company.

2. Develop new products.

1) Challenges in new product development, including external environment analysis (opportunity and threat analysis).

2) Effective organizational arrangement, architecture design.

3) Manage the new product development process, including marketing strategy development, business analysis, market testing, commercialization.

3. Manage life cycle strategy.

1) The product life cycle includes requirements, technology life cycles, and various stages of the product life cycle.

4. Self-positioning - design marketing strategies for market leaders, challengers, followers and fillers.

1) Market leader strategy, including expanding the total market, protecting market share and expanding market share.

2) Market challenger strategy, identify strategic objectives and competitors, choose an offensive strategy, and select a specific offensive strategy.

3) Market Follower Strategy.

4) Market filler strategy.

5. Design and manage global marketing plan strategy.

With the update and iteration of the mainstream groups in society, the mainstream of today's society is the post-90s, a generation full of controversy, vitality, and ideas, and the traditional shooting methods of the photo studio can no longer meet the needs of current customers, and the post-90s do not want their wedding photos to look rigid and rustic, so this is also a huge challenge for photographers.

2021 is a very important year for all enterprises, and photo studios are no exception, they must change, and they cannot be immersed in the glory of the past. The following points must be changed:

1.The technical team of the photo studio must be readjusted, and for those who are unwilling to change, they must resolutely say no, the long pain is better than the short pain, and the technology will be eliminated if it is not good, and the elite soldiers will be strong.

2.Analyze the preferences of the current mainstream group, reposition your own technical team, analyze the current popular style, and reposition the style.

3.Mechanisms for deducting fines and rewards should be perfected and implemented in place.

4.Maximize the user experience and increase referral rates.

1.Platform: It is one of the platforms in Tencent's Internet ecology, although the opening rate of the public or congratulatory accounts has declined in recent years, but it has become a necessary portal for every company to promote.

2.Toutiao: Toutiao is a platform in ByteDance's Internet ecosystem, and it is also the platform with the largest traffic export among the ** platforms. It is very suitable for the promotion of products, especially for wedding photography.

4.Penguin: It is a platform in the Tencent ecosystem, and the information released can be published in QQ browser, daily express, QQ tribe, Tencent news, Tencent news mobile client, QQ space, etc., so the promotion area is relatively large.

5.Douyin: Douyin is a short and medium platform in the ByteDance Internet ecology, and it is also the hottest short platform. The traffic is very large!

There are three major characteristics of children's photo studio network marketing:

1. What films to show to online guests;

2. Through what channels will the guests see;

3. Do guests like it?

If you want to do a good job in online marketing, you should prepare the above three points first, and then the effect may be better!

As long as you have sufficient customers, as long as you have a convenient user experience, as long as you meet the consumption needs of contemporary mothers, you can open a children's photography store.

Children's photography is a sunrise industry in the 21st century. According to a survey by Chinese professional institutions, 20 million to 30 million babies are born in China every year, of which 80 million are 0 4 years old.

The potential of the children's photography market is limitless. However, seeing the benefits also requires seeing the difficulties. It's easy to be a photo studio, but it's not so simple to do a good photo studio.

Therefore, in the process of operation, we must pay more attention to the quality of service, continuous innovation and upgrading, in order to better be invincible in the industry.

The Internet has improved people's consumption habits from the original Wangpu to online, the Meituan takeaway you eat is from a big restaurant or a small restaurant, as long as the quality and taste are not bad, how many people will care, the items you buy in the major **, do you still see where his store is?

Hibaby Children's Photography joins, first attract fans and then open a store, ensure performance + send talents, and minimize your entrepreneurial risk. Attracting fans first is to ensure that your local children's market can support you to open a children's store; Ensuring performance is to allow you to broaden customer channels, open up localized networks, and obtain accurate customer groups; Send talents, it is the headquarters to help you train talents, and then take up the post after qualifying!