How to plan and design a highly converting bidding landing page 10

1. Opening speed is the foundation

Users don't like to wait, especially the product page, there may be companies that do not pay attention to the size when uploading products, and use large memory, resulting in a slow loading speed when users open the page. Generally, pages that cannot be opened for more than 3 seconds are easily closed.

2. Content relevance is key

However, for conversion, the homepage is precisely the page with the lowest conversion, or because the columns and plates on the homepage are too complicated and distract users, in order to avoid this problem, it is recommended that enterprises focus on directing users to a page that is extremely related to the content of the user's search.

3. Meeting needs is the core

If the search results show is not what the user wants to see, it will lead to a high bounce rate, through the early analysis of ** and accurate user positioning, so that the landing page shows the content of the theme clearly, concise and clear, and the use of technical text and reasonable typography, grasp the user's psychology, improve the reading and browsing experience, and enhance the overall attraction.

4. Content typography is the soul

Although there is no fixed typesetting rules for landing pages, there are still rules to follow in line with the reading habits of most users.

The important content is placed on the first screen, and when there is more content on some marketing** pages, it is necessary to plan and put the important content on the first screen. After all, there will be some users who are too lazy to even scroll with a mouse. Show persuasive content directly on the first screen and give a brief introduction to what it does.

5. ** and Mao are embellishments

There is a theory that if there is a character on the landing page, and the person's eyes are fixed on the product on the page, then the conversion rate will soon be greatly improved, because the visitor's eyes will follow the direction of the person's gaze when they enter, and see the product, thus stimulating the desire to buy.

6. Responsive design

Your landing page must be responsive. More than 80% of internet traffic comes from mobile devices. If your target users see a misplaced web page, all your efforts are in vain. Make sure your landing page fits any display window.

In addition, there are nothing more than some such as novelty, richness, marketing, etc., and we advocate the most landing page, to meet the above 6 points, no matter from the experience, marketing, conversion, etc., compared with a better promotion, of course, the specific situation is analyzed, you need to constantly analyze and summarize according to your access data and inquiry data, because, the landing page is the same as the product, there is no best, only better!

1.Arouse curiosity

First, arouse curiosity. We need to find a position that fits the visitor's heart and match it with provocative copy. This will deepen the visitor's first impression.

2.Let users understand your product at first glance.

Let users know what you're talking about, and your landing page will be readable.

3.Make users believe in your product.

To retain a user in 8 seconds, it's important to make them believe you at the first glance, and it's important to build trust with visitors, especially when your product is still in the new product stage.

3.Include a call to action

Without a call-to-action, visitors don't know what to do next, and they may just look at it and leave. So be sure to add a call-to-action to your landing page, and in the best possible place, the call-to-action should not be too ordinary. Prompts visitors to take immediate action, such as:

Buy now, act now, and more.

4.Increased urgency

5.Highlight the selling point

It's important to highlight the selling point in your landing page to get the impression on your mind and get your visitors to take action.

6.Sensory experience

It's not easy to design a beautiful landing page, and it's even harder to design a landing page that will not only promote user conversion, but also be beautiful.

Due to the length of the article, I won't go into detail here, you can see that this article has details.

With just 6 tips for curating a landing page, you can solve the needs of 90% of your bidders!

Build a framework based on user needs.

Different products, different themes, different entry points, and different people plan the layout of the special page, so it is not very fixed to provide you with something similar to a formula to nest, but can only provide you with the following ideas.

1. Does the user have an intuitive understanding of their own products?

For this kind of product, users may not be familiar with it at first glance, there is no similar thing to associate in their minds, and they have a vague impression of the whole product, so the first problem that the landing page needs to solve is to let users quickly understand the product. There are two ways to get users up to speed on the product:

1) It's good to enjoy the shade under the big tree.

What do you mean by "good shade under a big tree"? It is to find a model that has done a very good job in the industry as an example, so that users can understand what your product is at once.

2) Describe a familiar scene.

Another situation is that it is also difficult for users to understand our product from the front, but it is more difficult to use the above methods to find a "big tree", so we have to simulate a familiar scenario for users to quickly understand the product.

3) What problem to solve for him.

In addition to the above two ways to quickly let users know about your product, tell them what problems they can help you solve, rather than introducing them positively.

2. 'Stimulate' user needs.

1) Analyze the industry environment and make users aware of the urgency of this need.

Analyze the industry environment and tell Changchong users that a certain need is now very urgent, and the user may pay attention to it, even if it is something he didn't care about before.

2) Start from the user's own pain points and tell him that we can solve them.

Put yourself in the user's shoes, imagine their headaches, list them, show them prominently on the landing surface, and then help them solve them on the page. The purpose of this is to first resonate emotionally with the user, so as to promote the purchase of the user.

High-converting landing pages can be broken down into these five steps.

1. Demand confirmationFirst of all, we must clarify the needs of users. Have a certain need, start looking for a service provider, that is, our company, when the customer browses the page, we want to use the following two points to illustrate, we provide the product you need.

Tell the user who I am.

My products and services.

Problems we can solve.

3. In the evaluation part of the program evaluation, it is necessary to persuade, because the customer may have several alternatives, and will choose the most suitable one, at this time, we must dig deep into the pain points, and reflect our advantages and build trust. Why choose us over others.

Why believe us.

4. Overcome the pressure of decision-making and choose one of the schemes, which means giving up other schemes, so when making decisions, we will continue to compare and consider, and the pressure comes from various uncertain factors such as cost and effect. Why buy our products and services now.

There is no need for you to have any fear or worry, we will take the risk of your actions.

5. After persuading the implementation of the program using persuasion logic, dispel doubts and overcome pressure, let them consult, and reach further cooperation.

Let's do it now!

Houchang network for many years of experience in website planning summary: our users are easy to be disgusted in the complicated text and page experience, do not have the patience to read carefully, and the simple and clear to the point of the page, can bring customers a better experience, want to further understand, consult customer service.