How to quickly and effectively attract investment for enterprise projects?

In today's market environment, online platforms are beating the head and bleeding, offline entities are dizzy, and consumers seem to be living in a dream, full of **, discounts, free products, and don't know how to buy.

The above paragraph seems to be out of place, but in fact, it is the three cores of product sales, people-goods-scenes. So how do you sell your products? Let's start with logic.

First of all, let's consider what kind of people the product is suitable for, whether it is children, adults, men or women, simply put, according to your goods to classify the crowd, the classification of each company may be different, or have different statements, here is no longer verbose. Secondly, consider the products of your own home, choose one or two products that are acceptable to this kind of people and have high cost performance, and promote them. The latter is to consider where these people will gather, or which platforms have these ** amounts.

After analyzing these logics, don't be polite and go directly to promote sales. Free paid multifaceted to promote.

After thinking about it logically, your product will find the accurate customer base, at this time the promotion can be efficient, you can quickly find your customers, to achieve the purpose of rapid investment or sales, so from the method or channel, how to express the people found to become your dealers or buy your goods? Let's talk about the methodology.

First, your products and companies must be packaged and promoted, offline promotion activities, and online qualification layout, so that the crowd can often see your product promotion regardless of the situation, and you can see the information of your products and companies. For example, whether there is your company information in the encyclopedia, whether there is your store or V number in the headlines, whether there are *** on major e-commerce platforms, etc., the goal of this step is to package your company, otherwise how can new people believe you.

Second, if you want to attract investment, you need to gather people together or a group, understand their concerns, and then solve them, and also solve the distribution and distribution model, this step is mainly to make the interested people further believe in you and follow your development.

Third, if you are an investment attraction, invite experts or self-leaders related to your product or service industry to share product development prospects, sales models, and theoretical knowledge. This step is to let the interested people finally sign a distribution agreement with you to reach a deal.

I am engaged in the distribution of imported goods, which can also be said to be investment, and I have hosted offline large-scale entertainment activities to promote investment. I found more than 80 distributors in a month to help me sell the goods, these people are very accurate, first, have time, second, often use this kind of products, third, after simple familiarity, I can easily know the operation of my distribution system. When doing offline large-scale entertainment activities, investment promotion must be more accurate, and there is a difference between finding distributors, the least target group is different, and if you want to quickly achieve investment promotion, you must be accurate in place.

First, it is necessary to establish an organizational mechanism for attracting investment, without a sound organizational mechanism, investment promotion activities cannot be carried out in an orderly manner, and the expected results cannot be achieved. The organizational mechanism for attracting investment must do a good job in two aspects: the organizational structure and organizational behavior of investment promotion.

Second, it is necessary to establish and improve the decision-making mechanism for investment promotion, and the investment decision-making must be carried out according to certain procedures, pay attention to the decision-making elements, pay attention to certain principles and arts, and must conform to the overall goal of investment promotion and conform to the direction of economic and social development.

The third is to establish a management mechanism for investment promotion, according to the chronological order of investment promotion, mainly do a good job in target management, process management and performance management, in order to improve the efficiency and work order of investment promotion, form follow-up advantages, and improve the comprehensive potential of investment promotion.

Fourth, establish an effective incentive mechanism for investment promotion, mobilize the enthusiasm of all parties to attract investment, and maximize the target effect.

3. Do a good job in the publicity and promotion of investment resources.

1. Project packaging.

According to the investment positioning, the resources to be promoted are qualitatively analyzed, and the electronic promotional materials for investment promotion with strong operability are produced. Topics include:

1) City introduction, transportation advantages, economic conditions;

2) Introduction of recommended resources: resource location map, project introduction, functional positioning, planning indicators, floor plans, renderings, CAD electronic drawings, surrounding permanent population and future development planning;

3) Cooperation methods, support policies, etc. Standing in the position of first-time investors, they are most concerned about the issue.

2. Make investment brochures.

According to the electronic promotional materials, the production of exquisite investment brochures, etc.

3. **Publicity and promotion:

1) Advertising and news campaigning.

Arouse the initial interest of the society and investors, and launch the positioning concept of the resources to be promoted.

2) Hold expert discussions.

Hold an expert forum to form a better publicity effect in terms of publicity breadth, promotion depth, and atmosphere heat.

3) Hold a resource promotion meeting and press conference.

Interested investors and potential investors and news ** are invited to participate, seize the attention of investment merchants, enhance influence, extend to local investment industrial projects, and carry out targeted promotion and publicity and news releases.

Fourth, expand investment channels and tap investment information.

Grasp the development trend of investment promotion, optimize the selection and use of effective investment promotion methods and channels, and improve the level and efficiency of investment promotion.

1. Focus on promoting targeted investment.

According to the situation of the resources to be promoted, according to the characteristics and advantages of each resource, conduct in-depth analysis and research, determine the investment target, and attract investment.

There are many traditional ways to expand investment promotion channels, but under the new situation, investment promotion should also conform to the trend of the times and focus on the combination of online and offline investment promotion. The investment promotion system is a new channel to expand the investment promotion work, which refers to the system in which the relevant departments sign investment promotion agreements with domestic experienced and powerful intermediary agencies, entrust the best business to promote local investment promotion projects at home and abroad, and actively carry out the investment promotion work. Aggregate Investment, a professional investment outsourcing company, provides one-stop outsourcing services to create a first-class enterprise.

As a successful enterprise, investment promotion is an indispensable part of the development process of the enterprise. It can help enterprises expand their scale, expand their markets, and achieve rapid development. In order to effectively attract investment, products and enterprises need to do the following:

1. Build an investment team: Before all the work begins, we will definitely build an investment team for the enterprise to ensure that the enterprise can carry out the investment promotion work smoothly.

2. Investigate the current situation of the industry: After the team is formed, it is necessary to investigate the development status and trends of the industry. Understand the model and competition in the market, and at the same time grasp the development trend of the industry to provide support for the follow-up.

3. Refine the core demands: On the basis of research, the team needs to refine the core demands of the enterprise. For example, what problems the product solves, what customer needs are created, etc. The core appeal is an important selling point in the process and the key to attracting partners.

4. Clear strategic objectives: According to the actual situation of the enterprise, clarify the strategic objectives. Goals need to be quantifiable, specific, achievable, and able to match the long-term planning of the business.

5. Develop a strategy: After clarifying the core demands and strategic goals, enterprises need to formulate specific strategies. Strategies include investment methods, how to integrate communication and promotion, how to develop manuals, etc.

6. Precipitation of successful models: After the strategy is determined, enterprises need to continuously summarize the experience in the process, improve and enhance the feasibility of the strategy, and precipitate a set of models.

Seventh, the formation of implementation tools: tools mainly contain two aspects of content, on the one hand, the formation of a standardized system of management system, on the other hand, Honghui on the other hand is the design and production of various materials, including manuals, flow charts, words, etc.

9. Implementation: The team needs to work in an orderly manner according to the established strategy. During this time, it is necessary to maintain close contact with partners to answer questions, provide necessary support and services.

Aggregate Investment Promotion is a real investment outsourcing company, which can provide enterprises with one-stop investment outsourcing services and help enterprises successfully recruit suitable businessmen and franchisees.

Investment promotion can be simply interpreted as the relationship between people, it is a choice, but also a substitute. According to the Commercial Law of the People's Republic of China and the definition of Yidian Business Encyclopedia, investment promotion, that is, soliciting merchants, refers to the release of its own services and products to a certain range by the employer to recruit merchants for common development.

Secondly, the purpose of investment promotion is to recruit merchants and tenants to make profits together. If you want to attract investment quickly, you must disseminate information, so that more people can understand and know that you are attracting investment, you can use 58.com and Ganji to publish investment information. You can also post it, know, Lao Wang sedan library, etc., to release information, so that more people can understand.

You can also use micro-coupons to expand your popularity, and your popularity has increased, so naturally someone will join. Micro coupons are newer coupons, cash coupons, and site-wide general coupons that are distributed free of charge to consumers by merchants in order to attract traffic, increase popularity, and increase sales after users of Tencent's "WeChat" client have passed WeChat payment, and will take effect upon receipt. (Xi'an Yunjun Technology****).

What are the ways entrepreneurs can attract investment?

1. Internet new investment promotion.

The Internet has developed rapidly in recent years, and investment promotion departments around the country have realized the power of the Internet and new development. Enterprises can find some high-quality platforms to showcase their products and projects and expand their popularity. The main form is to disseminate the investment information and product information of the enterprise through the release of investment advertisements, and then collect customer information through the means of **, email, etc., and cooperate with the enterprise through research and screening of valuable customers.

2. Hold investment promotion conferences.

This is a relatively common way to attract investment, mainly through the form of the meeting to the participants to convey investment information, elaborate on the conditions of cooperation, etc.

This investment model is suitable for enterprises with relatively weak enterprise strength in the early stage of new products entering the market. Because in the early stage of the market, the dealer does not know much about the product and lacks a sense of trust, so the salesman needs to communicate with it in depth. If the economic strength of the enterprise is weak, this method can save the enterprise a certain amount of advertising costs.

3. Investment outsourcing.

Peter, the world's master of management. Brooke said, "Non-core operations should be outsourced and allowed to focus on their core business." "Choosing investment outsourcing can minimize the cost of the enterprise, speed up the speed, and improve the operational ability of the enterprise.

According to survey data, investment outsourcing can save enterprises by 15% on average, while the competitiveness and service quality of enterprises can be increased by 30%.

A professional investment outsourcing company is an expert in the rapid construction of marketing channels to help enterprises quickly establish marketing channels and rapidly expand market space. Through professional project evaluation, planning and packaging before investment, the professional investment outsourcing company builds a unique "fast investment model", so that high-quality investment projects have the gene of "overnight fame" and create the possibility of short-term and large-scale replication.

Through the release and transmission of a large amount of investment information in the process of investment promotion, it quickly arouses the attention and interest of "intending investors", creates value-added and amplification effects of the value chain, and at the same time, the efficient information processing of the investment promotion professional team, the accurate grasp of in-depth communication with key customers, invitations, accompanying inspections and other links, quickly helps investment customers to develop target investors and dealers in batches.

The central construction investment promotion service is committed to all-round and systematic investment promotion services for enterprises to carry out investment strategy packaging, integrated communication, create project reputation, investment creative advertising, and comprehensively obtain high-quality investor data, so that the enterprise investment promotion work can achieve the effect of four or two thousand pounds.

The main work of the investment company is to clarify the product, package planning, formulate the marketing plan, and hold the promotion meeting. With the development of the market economy, the division of labor is becoming more and more detailed, and enterprises tend to focus on the cultivation of core competencies, such as product research and development, etc., and the work of investment promotion will be entrusted to more professional aggregation investment outsourcing companies to complete.

According to the project, the investment promotion company is divided into several types: enterprise investment, investment promotion, park investment, and commercial investment, among which enterprise investment is the most common. It is also the most in demand. Enterprises need to open the market and promote products, they must find a professional investment company, otherwise they will not have so much energy at all.