How to increase the visibility of the playground and the way to get the traffic of the playground eq

In today's children's amusement industry, there are more and more playgrounds, so how to increase the popularity of newly developed playgrounds? The following is explained by Shunhong game console manufacturers.

First of all, the most traditional method. If you want to publicize it, you need to print some beautiful leaflets to put it into distribution. The content is generally an introduction to oneself.

Some preferential policies can be formulated. Bringing real benefits to everyone is the first to be recognized. So where are you going to send it?

Going to densely populated places, school gates, and large supermarkets will have some results.

Secondly, playgrounds are mostly aimed at children. Then you can go to a kindergarten with a good reputation in the local area and cooperate with them. Let the kindergarten organize children in stages and batches in an orderly manner, and let children have a free play experience.

Let your child speak for you. Doing so not only enhances the overall image of the playground, but also converts potential customers. Kill two birds with one stone.

By collecting likes, **, screenshots, etc., you can enjoy some kind of discount. Promote the impact of your own playground to expand its visibility. This approach has worked well.

Many businesses from all walks of life are using this method to promote themselves.

After the popularity of amusement parks increases, how can we increase the traffic of amusement equipment?

First of all, we need to improve the quality of our services. Let the passengers who come to play feel that we are a quality and professional team. To present to everyone through what they do, in the playground is a warm family.

It is necessary to infect every visitor with the enthusiasm of the staff. Therefore, we provide regular training to the staff. Enhance your image, make tourists more trusting, and become regular customers.

Secondly, let everyone who comes to the playground feel intimate. The dominant crowd in the playground is the children. This vulnerable group of people deserves better care.

Free boiling water ** stations can be set up so that tourists in need can enjoy it. Free tissues are available. These small gestures can make tourists feel warm.

Finally, there are some means to expand potential customers. Let people fall into real deals. More and more businesses are using WeChat Moments to expand their knowledge and enhance their potential customers.

You can use the collection of likes, **amusement equipment now case map to the circle of friends, screenshots and other means. Specific preferential policies are formulated.

First of all, the most traditional method. If you want to publicize, you need to print some beautiful leaflets and go to densely populated places, such as school gates, large supermarkets, and other places with a large flow of people to put them into distribution. The content is generally an introduction to yourself, and at the same time, you can formulate some preferential policies to bring real benefits to everyone.

Secondly, playgrounds are mostly aimed at children. Then you can unite the local kindergartens with a good reputation and a certain reputation, so that the kindergarten can organize children in stages and batches in an orderly manner, so that children can have a free play experience. Let your child advocate for you, which will not only enhance the overall image of the playground, but also convert it into potential customers, killing two birds with one stone.

Finally, you can use social software, such as QQ and WeChat. It can be spread and spread through these social software. The power of the network should not be underestimated, and you can enjoy some kind of discount by collecting likes, **, screenshots, etc.

Drive the impact of your own playground while expanding awareness and engaging consumers.

About customer flow: First of all, we must improve our service quality, uphold customer satisfaction is our first purpose to serve every consumer, so that customers feel our professionalism, so that there will be old customers.

Secondly, let everyone who comes to the playground feel intimate. Since the consumer group is mainly concentrated in children, playgrounds can provide some free consumption measures, such as boiling water stations.

Finally, there are a number of online platforms that can be used to promote it. On-site shooting**、**Can be promoted through some social software, and customers can be allowed to consume through methods such as collecting likes.

First, the quality of the equipment.

Equipment quality is paramount. Not to mention others, first of all, the first problem is that the amusement equipment must be safe and reliable, and the amusement equipment with potential safety hazards cannot be selected. Only when the quality and safety of the equipment is guaranteed, will parents be attracted to bring their children to play with confidence.

Increase the popularity of the park and make the park's business better.

Second, equipment selection.

There is nothing wrong with the equipment, but the popularity is not good, and it is likely that the wrong type of equipment was chosen. Children of different ages have different requirements for amusement equipment, and older children prefer amusement equipment that is challenging, such as Zhiyong Dachong Pass, Mirror Maze and so on. Younger children, on the other hand, prefer more equipment that is suitable for puzzle novelty.

Such as DIY handmade, EPP building blocks, naughty castle and other projects.

When choosing equipment, it is best for investment operators to do a market research to determine what age group your main target group is. Then according to the characteristics of the preferences of different age groups, choose the equipment project collocation. Only the hand-wide type can choose the equipment in a targeted manner, so as to better attract consumer groups and make the park more popular and better business.

3. Equipment placement.

When placing equipment, operators should place strong visual, new and popular equipment in the first position of the park to attract customers' attention to enter the store. When the park operates the equipment, it can be interchangeable and combined with the relative characteristics according to the uniqueness and advantages of each equipment. For example, cold and hot equipment are put together, and new equipment is put together with old equipment.

In this way, the popularity of other equipment can be driven by the popular equipment, and the profitability of the equipment and the entire playground can be improved.

Fourth, promote the experience.

For children's amusement parks, you can do some activities from time to time to promote, such as new equipment, holidays, etc., activities can be promoted, so that children can experience the children's park equipment project for free. First, let the child try to experience the fun of the project and like it. Promote re-consumption.

Second, it can improve the popularity and activity of the park. Increase popularity and make business better for the park.

Before the opening of the children's park, you can distribute flyers in the neighborhoods and schools around the children's park, and attract customers by taking measures such as "you can experience it for free with the flyer" or "it is cheaper to apply for a membership card on the opening day" to build momentum on the opening day.

Appropriately increase the degree of membership benefits and attractiveness. For example, if a single ticket for non-members is 38 yuan, a single ticket for a membership card can be 20 yuan, using a huge price difference to encourage customers to apply for a membership card.

On the one hand, it is necessary to improve the supporting facilities and keep the children's playground clean and tidy, so as to provide a comfortable and secure amusement environment for the parents of children; On the other hand, it is necessary to improve the services of children's playgrounds.

We will train the staff of the park and strengthen the cultivation of a sense of responsibility. It is recommended to recruit teachers with experience in early childhood education, so that children can not only be correctly guided to play, but also can be engaged in activities in the park to increase the playability of the park.

Gao Rodi is designed for entrepreneurs and children's park operators to provide a complete set of indoor and outdoor children's amusement equipment design, production, transportation, installation, business guidance one-stop service.

1. Naughty Castle.

2. Beach series.

3. Handmade DIY equipment.

4. Video games.

5. Simulated driving school.

Sixth, amusement gas cannon.

I am Shenzhen Zhibo, and I speak for myself.

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We must plan the activities well, we must do a good job in the activities every holiday, we must serve the guests well in the early stage, establish a good relationship, and the old customers will introduce some new customers in the later stage, so that the popularity will increase day by day, Nan Weixing.

First, the quality of service.

Sometimes advertising is not as good as the service is doing. Advertising well means how many people will know about your park, and whether the service is good or not is related to the long-term development of your children's amusement park. Therefore, improving service quality is the key to retaining customers and attracting repeat purchasers.

The quality of service is not only the service quality of the staff, such as professional skills, polite language, humanized service, etc., the quality of service also includes many details of the park service, that is, to be customer-centric, consider the feelings of customers, for example, parents who accompany their children to play will stay in the park, if there is a parent rest area and free wifi, eating area, etc., then parents will also feel relaxed here, such a children's amusement park will naturally make parents favor.

2. Environmental sanitation.

In addition to the service, environmental sanitation is also a point that determines the customer's stay, the child's immunity is weak, so parents will attach great importance to the environmental sanitation of the park, the sanitation and cleanliness of the entire children's amusement park and the service will let parents make a comparison in their hearts, if the environmental sanitation of the park is not good, it will be directly discounted in the hearts of parents. Therefore, children's amusement parks should do a good job of cleaning and sanitation every day, as well as weekly or regular cleaning.

3. Play experience.

When parents take their children to children's amusement parks, they just want their children to have fun. If something unpleasant happens to the child during the play, then it will be difficult for the parents to bring the child to play again. Therefore, in the face of parents' complaints and suggestions, operators also need to respond quickly and solve problems, so that your children's amusement park can establish a good image in the hearts of parents.

Fourth, preferential card.

The membership card is a marketing means for the park to establish contact with customers and increase stickiness, which has an obvious effect on improving customer stickiness. Therefore, park operators can often hold preferential activities to recommend members to apply for cards, and develop ** programs that are only open to members. Recommend customers to apply for loyalty cards in the form of discounts, fun contests, events, etc., as a way to build relationships and increase the rate of returns.

1. Theme activity strategy: Hold a variety of fun and interesting children's amusement competitions or parent-child theme activities from time to time to attract children and parents and accumulate popularity.

2. Store celebration strategy: In each store celebration, implement the strategy of charging membership cards to give discounts, further improve efficiency, enhance brand influence, retain old customers, and tap new customers.

3. Toy sales strategy: The park can plan a variety of novel and interesting toys for children in idle places, so that children can not only play in the park, but also buy them back and play at home.

4. Free experience strategy: On business days, or special holidays, it is specially open for free, so that children can experience the novel and interesting amusement equipment of the children's park, and attract parents to watch and retain potential customers of the park.

5. Holiday strategy: Implement different discount policies on major festivals to attract consumers and increase income.

6. Trade-in strategy: children's toys can be exchanged for exclusive toys in the park, which is scientific and environmentally friendly, and adds income.

7. Children's file strategy: Establish a common growth file for each member child free of charge, so that the children's paradise can deepen into the children's days, pay attention to the growth of children, not only can better serve, but also retain customers.

8. Mutually beneficial and win-win strategy: cooperate with various training organizations and early education centers, such as English training classes, so that children can practice English in fun and fun; Cooperate with major kindergartens and primary schools to provide them with various competition equipment support, or provide commercial subsidies to expand the influence of the park and add additional income.

In fact, the best is the right site planning, it is true that more equipment can indeed attract customers to play for the stay time, but it is also necessary to match reasonably according to the size of the venue, and reserve a channel for each equipment for tourists, so as to attract the interest of tourists and increase profits. What's right for you is the best.

If it is just to blindly increase the equipment and not reserve space, it will only bring a sense of chaos and congestion to customers, and affect the amusement experience. Only operating the recently popular amusement projects, there are some operators will walk into such a misunderstanding, blindly follow the trend, what children's amusement projects are popular recently, such as seeing others do water parks are very profitable, and they also follow suit. Sometimes, because of the industrial agglomeration effect, if the amusement projects operated are too similar, it will cause unnecessary competition and divide their customer groups.

Therefore, Shenzhen Zhibo reminds that in the face of a dazzling array of amusement projects on the market, operators should not only observe whether they have new ideas, but also understand the market, combine them with their own conditions, and have their own characteristics. This feature is from the selection of amusement equipment to the later management philosophy. Be sure to have your own personality.

Inflatables: inflatable trampolines, inflatable slides, inflatable rock climbing, inflatable bouncing clouds, inflatable balls, millions of ocean ball pools, etc.

Machinery: Carousel, Rail Train, Mini Shuttle, Easy Jellyfish, Space Walk, Corsair, Spin Plane, Carp Jumping Dragon Gate, Three-dimensional Space Ring, Flying Chair, Laser Chariot, Kangaroo Jumping, Amphibious Chariot, Rotating Coffee Cup, Happy Spray Ball Car, Self-Controlled Aircraft, Net Red Bridge, etc.

Electric category: bumper cars, monkey sedan chairs, monkey carts, rotating lifting small planes, rotating hanging baskets, rotating butterflies, love flowers, etc.

Water: mobile water park, inflatable water slide, roller, walking ball, hand-cranked boat, battery boat, pedal boat, inflatable pool, etc.

Naughty Castle: Indoor children's amusement park Super trampoline.