How to improve your employees marketing productivity

The best trump card of salespeople is themselves, how to improve their own ability to sell, and then improve the sales force of salespeople, this course will be explained from two parts: sales thinking and sales behavior.

1. Enterprise strategy analysis.

Strategy is a choice to better gain a long-term competitive advantage for an enterprise in the future. The complete process of corporate strategy development should include: first, defining the vision, mission, and then strategic goals.

Second, conduct strategic analysis, both internal and external. Third, make strategic choices, including business-level strategies and company-level strategies. Fourth, implement the strategy, including the organizational structure, control process and compensation policy, and finally form your own unique advantage.

2. Competitive product analysis.

Through the analysis of competitive products, you can understand the products and market dynamics of competitors at any time, obtain the advantages and disadvantages of products that compete with enterprises in terms of quality, appearance, packaging, trademarks, services and other aspects, and help enterprises make rapid self-adjustments to maintain their own product and marketing competitiveness.

3. Marketing tools.

1.Customer information acquisition tools.

Marketing page builder.

Yiqi show, H5, Renren show, micro-customer scene, etc.

Fan analysis: microdata, green fro, Weibo analyst.

Comprehensive management: Kong Ming social management, Zhou Botong Weibo housekeeper. (Zhiwei Technology - Marketing Column).

Second, the analysis of the mentality of employees who do not market.

3. Active marketing skills sharing.

The benefits of proactive marketing for individual employees.

The embodied value of active marketing.

1. Active marketing is not only an indicator, but also a coefficient that can directly affect the flexible salary that individuals can get every month, which is directly reflected in the difference in wages.

1. The benefits of active marketing for employees.

Second, the analysis of the mentality of employees who do not market.

3. Active marketing skills sharing.

Analysis of the mindset of employees not marketing.

1. I feel that I am still a newcomer and have not yet joined the flexible salary, so whether I am marketing or not has no direct impact on my salary. Thus reducing the motivation of marketing.

Answer. Actually, this is a wrong thinking. If you don't even start walking a step, will you be able to go far in the future?

If we are already familiar with the marketing process and caliber before we start calculating flexible pay, and keep trying to find our own way, then when you start calculating flexible pay, you will become an invincible person.

2. I feel embarrassed to speak, as if doing marketing is to deceive customers, and I am afraid that customers will refuse.

Answer: People who do sales should not be afraid of rejection, we can receive at least 200 ** a day, if you open your mouth every time**, even if 170 people reject you, you still have 30 successful. If you're too embarrassed to speak, you won't even succeed in 1.

And we do marketing is not to deceive your customers, but to introduce the customer's needs to him, you think if I really have Internet needs, even if you don't have a discount, I will do the same. Our role is to guide customers to try, and how do you know you don't need to even try it? Directory.

1. The benefits of active marketing for employees.

Second, the new employee does not market the mentality analysis.

3. Active marketing skills sharing.

The market environment is constantly developing, enterprises must conform to the market development trend to ensure their stable position, so employees must also improve day by day, improve their capabilities, large companies must have their own ability to organize employee training to improve employee awareness, so what should small-scale enterprises do?

How can businesses improve their sales performance?

I guess what you're talking about should be the person's pitch for the product.

Personal selling refers to the promotion and expansion of sales by a business by removing salespeople to talk to one or more people who may be buyers and make verbal presentations in order to promote and expand sales.

It has four advantages: 1. The two-way nature of information transmission.

2. The duality of the purpose of marketing (affecting the ability of employees) on the one hand, the application of various skills, the purpose is to promote goods; On the other hand, it is to provide customers with various services to help customers solve problems and meet customer needs. Note: Only by doing a good job as a customer consultant and better meeting the needs of customers can salespeople induce customers' desire to buy and promote purchases.

3. The flexibility of the sales process The salesperson should always pay attention to the customer's reaction to the sales statement and sales method, and figure out the process of psychological changes in their purchase, only in this way can they adjust their own sales methods and methods to adapt to different customers to reach transactions. 4. Long-term friendship and cooperation Salesmen meet directly with customers and have long-term contact, which can promote the establishment of friendship between buyers and sellers, close the relationship between enterprises and customers, and easy for customers to have a preference for the company's products. (Of course, the above is mainly applicable to industrial markets with a limited number of buyers, concentrated distribution areas, and large purchase volumes).

The goals and tasks of the personnel pitch.

1. Personnel sales goals.

1) Personnel marketing objectives must be established according to the overall marketing objectives of the enterprise.

2) Salesmen should adopt different methods and strategies for first-time buyers and repeat buyers.

3) Strategy. For enterprises that implement the "pull" strategy, the main goal of the salesperson is to pay attention to whether the dealer has sufficient supply, whether the display of goods is conducive to the purchase of customers, and give necessary support and encouragement to the dealer's activities. For enterprises with "push" strategies, salespeople are required to make creative sales work, including using different sales methods and techniques, effectively analyzing the needs of potential buyers and their desired best interests, and presenting them with different situations.

Offer a variety of incentives, discounts, etc., to induce them to make a purchase.

2. The task of personnel sales (1) to find customers and develop the market (2) to transmit information and promote sales. (3) Warm service and coordination. (4) Collect information, ** needs.

5) Distribute products. How to distribute products when they are scarce, arrange the order of shipments.

Strategies for people selling.

1) Exploratory strategies.

2) Targeted strategies.

3) Inducing strategies.

Personnel pitch steps.

Sales core. 1. Successful sales means that you can get a win-win situation with customers.

2. The highest level of sales is a virtuous circle after you win with customers.

3. The ultimate purpose of sales is the value and embodiment of contributing to the society.

Scenario walkthroughs. 1. A salesman said to the customer: When you use our products, even if it is at any time every day.

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