What is an invalid click in search promotion

Invalid clicks in search campaigns are clicks that are confirmed by the system and don't result in a valid visit, as opposed to normal clicks, at no additional cost to the promoted customer. Invalid clicks can be caused by duplication.

human clicks, or automated clicks made using a computer.

Invalid clicks mainly include the following categories:

1.Clicks generated by manual operations for the purpose of consuming the promotion costs of other customers. Among them, due to human reasons or browser reasons, such as double-clicking on the promotion result, the browser automatically refreshes the promotion page multiple times, and the promotion background system can automatically filter the first subsequent clicks.

2.The promotion link clicks on the link of the promotion keyword directly to some forums or links to some articles, so that the keyword promotion link will be clicked by a large number of people who log in to the forum and read the article, sometimes thousands of times a day, this method is generally promoted by the network.

Knowledgeable people use the method of dynamic linking, such as a certain company, that is, each URL link is dynamically changing, and it is also an invalid click.

3.Software click. This kind of software is achieved by constantly changing the IP in the ADSL environment to click on keywords, not simply measured by IP parameters, no matter how the computer changes the IP, the physical information cannot be changed, among which other companies crawl the web page and other machine clicks, although this kind of machine clicks have no cheating attempts, they are unintentional clicks, and the official announcement can successfully filter such clicks at present.

Invalid clicks are clicks that are confirmed by the system and don't result in a valid visit, and you don't have to pay for the click. Invalid clicks can be caused by repetitive manual clicks or automated clicks made by computer.

To protect your interests, we have established a comprehensive filtering mechanism, and the system will monitor each visit through dozens of parameters, identify invalid clicks and filter them in real time. Invalid clicks include the following categories:

1.Clicks generated by manual or cheating software for the purpose of consuming other customers' promotional expenses.

2.Other companies scrape machine clicks generated by web scraping, etc., even if such machine clicks are unintentional and filtered even if they do not have fraudulent intentions.

3.In manual clicks, the system will automatically filter the first and subsequent clicks if you click on the promotion result or the browser automatically refreshes the promotion page multiple times.

Sometimes when we open the search promotion background or assistant, we find that the status of some keywords is partially invalid, but it can be found in the search box, I don't know what is going on with the partial invalidation of this keyword, I will share with you the processing methods and steps for the partial invalidation of the promotion keywords.

For example, we see that many keywords are partially invalid in the promotion assistant, but we can't see the reason why the keyword part is invalid in the promotion assistant, so we have to log in to the promotion background, filter some invalid keywords, and then directly click on some invalid words in the red envelope to check the reason. **As shown below***

Then there will be some reasons why the keyword part is invalid, such as the mobile URL is not connected or unstable, or the mobile bid is too low to be displayed, etc. **As shown below***

You can first solve the situation that the mobile bid is too low and the mobile search is invalid, and increase the proportion of mobile bidding at the plan setting level of the bend shirt promotion assistant, for example, the previous mobile bid ratio can be changed to and then upload and update. **As shown below***

If it is caused by the URL is not connected, you can check the opening of some URLs first, it may be that it could not be opened or opened very slowly, but now it is opened normally, and this situation will also occur, in this case, you can delete all the invalid keywords, and then upload them again. **As shown below***

1. Figure 2***

If you delete all the keywords in the middle limb and then upload them again, it may take a long time to review and affect the promotion effect, or you can enter the URL to make a slight change, such as clicking on the "" menu in the promotion assistant, and then selecting the text replacement. **As shown below***

Select all URLs in the replacement position, and then change some suffixes after the URL, and these suffixes have no effect on the whole URL, such as some tracking code behind the URL, change Baidu to baidu1, and then click the "Query Match" button below. **As shown below***

The search results and confirmation window for the corresponding matches will then be displayed, and if you are sure that you want to change these URLs, click the "Yes" button. **As shown below***

After the audit is passed, the keyword will change from the original audit to "effective"**as shown below***If it is not passed, there will also be corresponding prompts, such as continuing to be partially invalid or not suitable for promotion.

Of course, if you can't find the reason why the keyword part is invalid, or if you can't solve the reason if you find the reason, you can find customer service, and there will be a docking customer service for each bid, you can directly contact customer service, let customer service help deal with it, and soon this problem can be solved. **As shown below***end

2. You can reduce the minimum impression** by optimizing the quality**, or increase the bid above the ** prompted by the system, so that the status of the keyword becomes "effective" and get the opportunity to be displayed online.

This has always been such ......Open the search home page directly and open the search on its navigation hao123 or other navigation stations, the bidding ranking in the search keyword results will be slightly different, the latter we generally call the "search alliance" search The specific bidding ranking mechanism of the latter is uncertain, feedback to the maintenance and asked relevant questions, they prompted that the results are indeed different, specifically technical questions, they can not answer (pure dodge!) The PPC will also be slightly different in the search results of different browsers, which they explain is that the browsers have different record histories and different search behavior habits of the analyzed netizens, and this "netizen search habits" will change the PPC.

The minimum bid you need to set in order for the keyword to be displayed online, which is determined by the quality and commercial value of the keyword. The introduction of quality can ensure that more relevant and high-quality search results are displayed in front of netizens, and then regret and ultimately ensure the effectiveness of your promotion.

If a keyword's bid is below the minimum impression**, the keyword status will show as "Invalid search" and won't be eligible for impressions. When setting a bid, we recommend that you set a maximum bid that you can afford based on the commercial price that the keyword can bring to you, so as to get better rankings and placements. In addition, you can reduce the minimum impression** by optimizing the quality of your keywords to get impressions.

You can reduce the minimum impression** by optimizing the quality**, or increase the bid above the ** prompted by the system, so that the status of the keyword changes to "active" and get the opportunity to be displayed online.

Go to the background.

You can set up the kind of person who clicks frequently, or you can find the IP of the malicious clicker through the statistical tool and directly enter the IP to block, which works very well.

There is no way to do anything, it is inevitable, not only boring people are operating, but even the people who promote you are also clicking on your information.

Please refer to the following possible reasons for adjustment:

2.The URL address you submitted is inaccessible.

3.You are registered for a promotion service account that is suspected of promoting for multiple companies.

Please make sure that one account is only for one company.

7.The URL is not standardized.

Please ensure that the display URL is filled in in the specification and complete, such as:

It is not suitable to promote, generally it triggers some rules, such as other brands or creative problems, etc., you can click specifically which is not suitable for promotion, he will prompt you to tell you what is the cause, if you can't find it, you can contact your customer service.

4. The registered promotion service account is suspected of promoting for multiple companies, ensuring that one account is only promoted for one company.