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Doing takeaway is a bit like doing e-commerce, but you have to consider the objective laws of food and beverages. In addition, the two pick-up platforms have more and more rules and patterns, which is one of the necessary skills that the platform routine should not be wasted.
The core competencies of excellent food delivery operations:
1. Product selection. If you copy the dine-in menu to the takeaway platform, it will definitely be a mess. The ordering habits on takeaway are very different from dine-in, there are too many types of more than 100 dishes, there is no point, and users are too lazy to flip it.
A good operation basically knows what are the must-sell dishes in this category when you receive a store, and you must use them as the main feature, and secondly, you must highlight the special dishes in the store. Generally, dine-in menus should be excluded from the number of 1 3.
2. Portion size, packaging, and pricing. These bosses certainly didn't think it mattered. But what kind of dishes to use in which boxes, which dishes need to be adjusted in portions. These are all related to the order rate and praise rate in the store.
3. The setting of various activities such as full reduction and discount. How to ensure profits, but also enjoy the benefits of the tilt of the platform, increasing the ** and order rate is a professional skill.
5. Help you avoid the pitfalls of the platform, now the platform has a lot of useless functions that spend money in vain, and we have truly measured the input-output ratio. It will help customers avoid a lot of pitfalls.
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In fact, the operation routine is deep, and it is not professional to smoke your points, if you want the takeaway platform to pump so high, you ask the agent to operate, do you want to make money? Some may just read it casually in the book and come out to help you operate, but they don't actually have experience in opening a store. Personally, I think it's better to think more about yourself, think more, buy some books and come back to read, remember!
It is better to be a professional than a professional. Advice from the past.
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Construction and operation, difficult to control costs: Most enterprises lack experience in online operations. If the self-built operation team increases the cost of the enterprise and makes it difficult to recruit.
Complex platform and lack of energy: Platform maintenance and update are energy-intensive and fast.
Promotion and marketing, low cross-border professionalism: Catering people lack professionalism in cross-border promotion and marketing.
The marginal cost of takeaway is expensive: there is a lack of experience guidance for the procurement of takeaway peripheral products, such as tableware and lunch boxes.
Brand personalization needs: The display of visual communication on the takeaway platform is very important, and there is a lack of professional designers to create brand personality.
In view of the current situation of takeaway businesses, we dig deep into market demand, adapt to different consumption scenarios, and meet the new needs of vertical markets.
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Use big data to analyze stores and business districts, customer consumption levels, preferences, etc., adjust product systems and activity configurations, copywriting planning, etc., to ensure profit margins on the premise of increasing the number of takeaway orders The agency operation industry is mixed to see clearly, but it's not all bad The above self-learning and operation depends on the individual's learning ability It is also very good If you learn it enough, it is better to keep your eyes open and find a substitute operation After all, time is money Now the elimination rate of catering is so high - Shiying takeaway operation.
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It is still effective to find a regular company for the operation of takeaway agency.
Takeaway operation refers to the act of helping catering stores to carry out operation services such as store opening, menu design, shooting, event planning, and data analysis on the takeaway platform. The purpose of takeaway operation is to improve the conversion rate, ** rate, repurchase rate and profit of the store.
Whether the takeaway operation is effective depends on the professional level and service quality of the agency operation company, as well as the characteristics and needs of the store itself. Generally speaking, if the agency operation company can formulate a reasonable operation plan according to the positioning, characteristics, competitors and other factors of the store, and can continue to optimize and adjust, then the takeaway operation may bring positive results. However, if the agency operation company simply copies the practices of other stores, or lacks professional knowledge and experience, then the operation of the model takeaway agency may waste time and money, and even damage the image and reputation of the store.
To entrust the operation of the takeaway agent, you need to prepare the following information:
1.Basic information of the F&B establishment, such as name, address, **, opening hours.
2.Licenses for F&B establishments, such as food business licenses, hygiene licenses, etc.
3.Dish information of the restaurant, such as dish name, **, raw materials, recipe, etc.
4.The characteristics and advantages of the F&B store, such as brand story, word-of-mouth evaluation, customer group, etc.
5.Expectations and requirements for takeaway operations, such as target sales, budgeted costs, cooperation methods, etc. <>
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The operation of takeaway agency mainly refers to the online sales of the takeaway industry.
Relying on the data of various e-commerce platforms and professional data analysis systems, the e-commerce agency operation company effectively helps traditional enterprises to carry out good planning of e-commerce business, assists traditional enterprises and offline brands to reposition online customer groups, optimizes the structure of the product chain, and determines the long-term strategic goals of e-commerce development!
According to the brand style and copywriting planning, the homepage design, column design, activity design, and product inner page design are carried out. According to the promotion activity planning, it is regularly modified, and the new idea of e-commerce agency operation: the incubation model formulates industry standards.
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Takeaway agency operation refers to the service model in which the takeaway platform or third-party service provider handles the takeaway business on behalf of the merchant. In the operation of food delivery, the merchant hands over all aspects of the food delivery business to the operation service provider, including store registration and management, order processing, delivery services, customer service, data analysis, etc.
Takeaway agency operation can provide the following services for merchants:
1.Online store construction and management: The agency operation service provider is responsible for registering, creating and managing the merchant's store on the takeaway platform. They will help merchants fill in store information, upload menus, optimize pages, etc., to improve the quality and attractiveness of the store.
2.Order processing and delivery: Receiving and processing takeaway orders from merchants on behalf of the operating service provider, including order taking, food preparation, packaging, and delivery. They set up an efficient order chain potato handling system and work with the delivery staff to ensure that orders are delivered on time.
3.Marketing and promotion: The agency operation service will assist merchants in marketing and promotion activities, and improve the visibility and sales of stores by formulating preferential policies, issuing coupons, and participating in platform activities.
4.Customer service and after-sales: Communicate with customers on behalf of the merchant and provide customer service, including consultation, handling complaints, and solving after-sales problems. They will maintain good customer relations and improve customer satisfaction.
5.Data analysis and strategy optimization: On behalf of the operation service provider, data analysis tools are used to monitor and analyze the merchant's takeaway business. They provide reports and recommendations to help merchants optimize their operational strategies to improve sales performance and user experience.
Takeaway agency operation can help merchants reduce operational burden, improve efficiency, expand business scope, and at the same time, with the help of the professional experience and resources of agency operation service providers, they can obtain more market opportunities and competitive advantages. Merchants can choose the right agency service provider to meet their own needs and establish a good cooperative relationship with them.
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It's better to run a takeaway platform in Dongwan, GuangdongYesMeituan Takeaway, Ele.me Xingxuan, McNugget Delivery. They are deliberately seeking long-term cooperation, and there are certain discounts, and they can be delivered after signing a contract.
1. Meituan takeaway
Founded in 2010, Meituan now ranks first in the industry and is one of the fastest-growing and most promising companies in the Internet industry. Meituan Takeaway was officially launched in November 2013 and has now covered Beijing, Tianjin, and other cities, and will expand rapidly, completing the coverage of major cities across the country within the year, and realizing instant delivery in minutes.
2, Ele.me Star Selection
Ele.me Xingxuan is a life service platform owned by Ele.me. Ele.me Xingxuan can search for nearby takeaway information such as fast food, snacks and desserts, coffee cakes and other takeaway information based on geographical location, place orders anytime, anywhere, and deliver them quickly.
3. McNugget
McDonald's McNuggets offers a variety of burgers, snacks, desserts, drinks and other food pairings, McDonald's McNuggets does not have dine-in restaurants, if you need dine-in, please go to McDonald's restaurants to eat. With a professional delivery team, convenient transportation, and specially designed delivery bags, you can easily enjoy delicious food at home!
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There are many good takeaway platforms, such as if you are not familiar with the operation of the platform, it is best to hand it over to a third-party company to operate, the first to save your time, the second professional operation company can combine your store situation, optimize the store to the best, the operation of the takeaway platform mainly includes the following services:
1. Daily maintenance and background operation of takeaway platforms such as Meituan Takeaway and Ele.me;
2. Store decoration, determine the style positioning of the store, and enhance the brand sense of the store;
3. Poster design, regularly design and update store posters according to different festivals, themes, marketing activities, etc., enrich customer experience and highlight associated sales;
4. The dishes are arty, attractive dishes, and the value premium of the store is increased;
5. Store setting, reasonable setting of store delivery price, delivery fee, category, announcement, etc., to improve store conversion rate;
6. Dish setting, setting the name, description, classification, rules, pricing, etc., to improve the store conversion rate, customer unit price, profit, and quantity;
7. **Setting, setting up full reduction activities, discounts, vouchers, full gifts and other ** activities to improve the number of stores and conversion rate;
8. Evaluation processing, optimize the evaluation interface, enrich the evaluation content, delete bad reviews, and improve the conversion rate of stores;
9. Formulate product architecture and pricing strategies to improve store profits;
10. Build a store marketing system and formulate a regional marketing plan;
11. Track competitors from time to time, monitor and analyze operational data, and optimize overall operational efficiency.
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You can go to the Ele.me service market or Meituan service market to take a look, I am now looking for one on Ele.me, the explosion master, and the monthly order platform is 998
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Chongqing takeaway operation ranking Shan Duoduo team began in 2018, headquartered in Chongqing, is a large-scale, systematic operation of the takeaway operation company in southwest China, for the operation details of the multi-dimensional analysis of user data, product data, market data, and gradually refine standardized products, is committed to serving catering businesses, so that they can be based on the wave of Internet catering platforms, to achieve rapid growth in market share and profits, so that there is no difficult catering business in the world.
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Personally, I think that the takeaway agency operation must find a reliable and regular company, and it is best to find the company's relevant documents online.
If you have time, you can go to the field to investigate, the staffing of the regular takeaway operation company is perfect, and you can also look at the work attitude of the employees, and the employees who work actively can achieve the highest efficiency in their work.
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The operation of Shiying takeaway agency can also be understood.
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I've been working with Shang You for almost a year, so I should still have some say. The agency operation of the business is more professional in the industry, and their operation often comes to the store to inspect, and they respond very positively to my needs, and the activities can also ensure my profits, which is very good. The contract has been renewed and will continue to cooperate.
I don't have much contact with other agency operations, so I won't mention it if I don't know much about it.
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How to say it, I don't know about others, I signed a company to operate, called a takeaway expert, hey I'll go, everything is good before I pay the money, to ensure that my monthly sales are rubbing to **, after paying the money, a month, even said that the good evaluation maintenance has not been done, so far I have designed the door of the rotten street, a poster of dirt and slag, said to beautify the dishes**, Emma, the level is not as good as the picture of my dad's mobile phone p, as soon as I have an opinion, I immediately asked me to look at the contract, said to cooperate, Nima money called the contract sent over, It's not the same as the electronic file, I said that since I don't have time to operate my store, then end the contract in advance, and tell me that unilateral termination of the contract is a breach of contract, my God, they breached the contract first, and it's useless for you to reason with him, because the money he has put in his pocket, it's a fraudster at all, don't look for this, this money is better than looking for them to spend money on promotion! There's really nowhere to make sense, you don't know if you don't try, you really want to take a plane over to their company to cut people! Said to be a senior operation teacher, believe it or not, I hit ** in the past, the accent of the operation teacher is the same as the uncle who picks up garbage in our community, and he is uneducated when he hears it, and he repeats a sentence over and over again, and if he does not cooperate, he is in breach of contract!
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The operation of takeaway agency is also an industry that has just emerged recently, and it must be a mixed industry, there is no doubt about it. The industry is a good industry, and it is precisely because of the disturbance of some ill-intentioned people that the industry is very difficult to do. A reliable company is not necessarily reliable for every employee, we must keep our eyes open to find a company that is suitable for our store and has a sense of responsibility and is ready to operate for a long time, and honest and reliable people.
It's like when we look for someone, society may be chaotic, and so are many people, but we still need to look for it. To put it simply, professional things are handed over to professional people to do, which is a way to save time and effort, and improve efficiency. After all, the power of one person is limited, and the power of a team is even stronger.
The gentleman is also good at faking things.
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