What is the difference between a diamond exhibition and a through train, and what is the difference

The main reason is that the charging model is different, the through train is charged by click (CPC) is a soft promotion, the cost can be controlled, the traffic from the promotion is more accurate, the conversion rate is high, and the transaction volume is also high. It is more suitable for transaction-type promotion.

The diamond exhibition is based on the display fee (CPM) is a hard promotion, the cost is uncontrollable, and the money charged into it will not be refunded. The traffic is large, but not accurate, the conversion rate is low, and the transaction volume is also low, which is more suitable for brand promotion or detonation of traffic.

There are two main differences:

The charging standards are different, the diamond exhibition is billed according to the thousand impressions, and there is no charge for clicks, as long as the display is charged; The through train is free of charge for display, and clicks are charged according to the bid and click;

The display position is different, the through train is the position of the rightmost column and the bottom column of the product display page after the search is entered; There are more seats in the drill booth,**Home page carousel, big picture on the right, small picture on the right, 2 banners with horizontal at the bottom are also available, and there are also in the classification page.

Features of both:

1.Through train features:

2.Features of the Drill Show:

The diamond booth is a product tailored for sellers with higher promotion needs. The best quality placements are selected, sorted by bidding, and billed according to impressions. Cost-effective, more suitable for store and brand promotion. Therefore, for small and medium-sized sellers, the primary is not very suitable.

The diamond booth is billed according to the number of impressions, and your promotion** will not be charged if you do not display, and the CPM unit price is calculated based on your auction transaction price. For example, if you spend one dollar to bid for 1 CPM, it means that your promotion** will be shown 1,000 times, and after the display, you will have to pay 1 yuan.

**Through train** promotion of the kind of through train** promotion form.

**The difference between the diamond booth and the through train is mainly in the following aspects: different charging standards and different display locations.

1. Charging standard: The through train is charged by clicks, and the user clicks once to deduct the fee, and the diamond exhibition is the advertising space that is displayed and sold according to the traffic bidding. The billing unit is CPM (unit price per 1,000 views), and it is displayed from high to low according to the bid.

2. Placement: The through train is the position of the product display page, the rightmost column, and the bottom column after the **search is entered; There are more seats in the drill booth,**Home page carousel, big picture on the right, small picture on the right, 2 banners with horizontal at the bottom are also available, and there are also in the classification page.

In terms of purchase intention, the shopping willingness of the diamond exhibition must be lower than that of the through train. Why do some people say that the drill show is not as accurate as the through train?

After he searched and looked at it, he tagged it and was directed by us, not with a clear intention, maybe he just browsed this page by chance at this point in time. Then I accidentally got attracted to our advertisement.

Extended information: Diamond booth (abbreviation: Diamond Show) is a bidding platform for **network** advertising space, which is a marketing tool for **sellers. The diamond booth relies on the best creativity to attract buyers to click and get huge traffic.

**Through Train is a tailor-made, pay-per-click performance marketing tool for full-time** and Tmall sellers to achieve accurate promotion of babies for sellers.

1. The drill exhibition is more inclined to the crowd, and the fine screening of the crowd can be done; The targeted promotion of the through train is more inclined to the point of interest, from the shopping intention to circle people;

2. When the buyer actively searches, show your baby in the best position and only show it to the person who wants to buy. Free display, buyers click to pay, free control of spending, reasonable control of your clear cost.

Through train and drill exhibition is the most commonly used two drainage methods, but which is better and which is inferior can not be easily distinguished, today's content is the analysis between the two, I believe that through the comparison of all aspects, we can see what is the difference between the two. Without further ado, let's get started.

First, from the point of view of charging methods.

The through train is charged according to the click, that is, every time there is an IP click, the fee will be deducted once, which can achieve precise strikes, compared with the indiscriminate strike of the drill exhibition, the advantage of the through train is its precision and precision, and to a large extent avoid invalid click traffic.

Diamond booths are charged on a per-impression basis, that is, the page where the ad is located is displayed in front of the user and billed once. A thousand impressions, maybe only a few seconds, and the money is just spent, maybe a thousand impressions in a few seconds, not a single click. This is the mass killing effect of carpet bombing, covering a wide area, but it may not be possible to knock down even a mouse, but there are lucky times when it can be smashed into the hidden soldier hole, so the bombing effect of the diamond booth is much higher than the fixed-point bombing effect of the through train.

Second, the through train and the diamond booth are to show the baby to be promoted in the form of advertising space display.

Discovery Express is usually displayed on the right and bottom of the page search interface in the way of displaying products; There are many locations in the diamond booth, such as: the second screen of the home page of the treasure, the front page of the fashion channel, and the carousel of the creative station channel; My ** page and so on.

Third, the common point: they are all displayed in the form of advertising space, and infiltration also has the effect of advertising bombardment.

It is also a sharp weapon for promotion, and the diamond booth and the through train cannot simply say who has a good effect and a bad effect, but it is essentially the same.

However, because of its simple operation, the threshold for use of the diamond booth is relatively low, you have a cannonball to talk about it, anyway, it is carpet bombing, the muzzle can be pointed in whichever way, if you are lazy enough, then use artillery, everywhere, the effect is okay.

Through train missiles, more able to test the level of a shopkeeper, precision bombing, this is not easy to do, the result is very beautiful, but the process is extremely painful, if you are satisfied with the orange flame of the moment of through train missile bombardment, then you must not know, in the search for the target, set the launch of the elements, choose the timing of the direction, but also to avoid the mutual interference of other missiles, how difficult the process is, but, the effect of the through train, self-evident, good things, large flow, done, The cost is not a little lower than the rookie artillery in the diamond booth, not to mention the sense of achievement.