Analyze the selection of XX supermarket logistics mode

I'm sorry, I studied marketing, I haven't learned it yet, I'll tell you when I do, I'm sorry.

According to the survey of 11 supermarkets in Taiwan, the distribution of fresh logistics is mostly taken over by fresh food centers, such as Dinghao Wellcome, Taipei Agricultural Products Transportation and Marketing Company, Huiyang Supermarket, Far Eastern Department Store Supermarket, Xingnong Fresh Supermarket, Meicun Fresh Supermarket, Marujiu Fresh Supermarket, etc.; Only a few are distributed by manufacturers, such as Shanmei, Yumaowu Fresh Supermarket, Datong Supermarket, etc.

As for the distribution of dry goods and low temperatures, in addition to logistics centers, warehouses, and fresh food centers doing distribution, manufacturer distribution plays a pivotal role; Especially for low-temperature logistics distribution, in addition to Wellcome, almost all manufacturers are indispensable for distribution. It can be seen that the fresh food center occupies a very important position in the supermarket format.

In terms of delivery frequency, all fresh food is delivered 7 days a week, and even 3 days a dayd4 times. As for the dry goods part, it is more than 7 days a week, and less than 1 week and 1 distribution, and the average is about 1 week and 3 days

d4 times. When it comes to low-temperature distribution, 1 week delivery is 1?There are all the operators of D4, but it is still 7 in 1 week, and as for the products with strict freshness requirements, almost all of them are delivered every day.

In terms of delivery time, in general, the time for fresh food to leave the car is earlier than that of dry goods and low temperatures, and most of them are finished before noon.

Although supermarkets are larger than convenience stores, their chain system is not as large as the number of convenience store chains, so the proportion of supermarket operators with their own specialized logistics centers is also low.

Although among the 11 supermarket operators surveyed, in terms of fresh food distribution, 7 supermarkets have their own fresh food centers for distribution, in the dry goods part, the number of supermarkets that are distributed by their own logistics centers has been reduced to 4; And the only supermarket with its own low-temperature logistics center that is doing low-temperature freezing and refrigerated distribution is Dinghao Wellcome, which has 96 stores.

This phenomenon may be due to the small number of chain stores in the supermarket. This situation proves that when the number of supermarket chain stores reaches a considerable scale, it is possible for the industry to develop a complete supermarket logistics and distribution system, including its own professional fresh food center, dry goods flow center, and low-temperature logistics center. On the other hand, supermarkets with single-digit stores are more likely to be delivered by manufacturers because of their smaller scale and difficulty in integrating logistics and distribution.

It can be seen that the difference between supermarket logistics distribution and convenience store logistics distribution lies in the fact that supermarket operators develop more sound fresh food centers according to their needs, but in the dry goods and logistics distribution system, the pace is still slower than that of convenience stores. But then again, running a professional logistics center of its own requires huge investment in hardware equipment, information systems, land acquisition, etc., and the evaluation of personnel has to be carefully considered.

There are three types of supermarket fresh logistics distribution mold cracking: one is direct delivery, that is, the supermarket store directly places an order with the merchant, and the merchant directly delivers the fresh products to the store; One is distribution, the supermarket logistics department asks for goods from the first merchant, and then the store asks for the goods from the logistics department, and the logistics department distributes them to the store; One is direct, the store directly places an order with the merchant, and the merchant sends the goods to the logistics department, and the logistics department then distributes the order to the various stores. However, the latter two delivery methods are subject to a certain delivery fee.

Supermarket fresh logistics distribution problems (1) weak logistics technology (2) no professional logistics distribution center (3) fresh products during transportation loss and high logistics costs (4) no special fresh logistics distribution mode supermarket fresh logistics distribution countermeasures (1) training professional logistics and technical personnel, increase investment in logistics technology and equipment (2) the establishment of fresh processing and distribution center (3) cooperation with third-party logistics enterprises (4) just-in-time production of the distribution model (5) the introduction of the first chain of thinking, Reduce logistics costs.

You should refer to the logistics supermarket, the concept is as follows:

Logistics supermarket refers to the fact that finding a logistics service provider is like visiting a supermarket. In the logistics supermarket, there are a variety of logistics service providers, road transportation, railway transportation, air transportation, sea transportation, express delivery, refrigerated transportation, large transportation, dangerous goods transportation, etc., which can meet the increasing personalized and diversified needs of cargo owners.

Pros:1Strong sense of modernization 2

Disadvantages of improving work efficiency: (1) for a long time, China has strengthened the construction of logistics infrastructure as the focus of the development of the logistics industry, some areas emphasize the amount of investment in logistics infrastructure, lack of qualitative requirements, lack of systematic planning, blind investment in construction, the utilization rate of logistics facilities is not high, repeated investment and construction and other problems reflect the implementation of the "catch-up" strategy in many parts of China; (2) Departmental monopoly and regional monopoly hinder the spatial flow of production factors, resulting in a scattered pattern and a large number of duplicate construction in different regions, and investment entities at all levels in different departments and localities have established logistics parks in their respective jurisdictions to attract individual enterprises, but breaking through the boundaries of regions and departments, standing at the height of urban, regional and national logistics development strategy awareness is still very lacking; (3) Some people have a "urgent" mentality for the development of the logistics industry, lack of long-term vision and necessary patience, so there are short-term behaviors and changeable policies; (4) The connotation of the logistics park is not grasped in essence, and the logistics park is only regarded as a simple superposition of logistics facilities in space, and as a simple concentration of logistics enterprises (such as transportation companies, warehouses, distribution centers, freight stations, etc.), which fails to effectively play the role of the logistics park in logistics development and economic development.

Answer: c

Multi-user contract shipping is a "third-party" delivery provider serving several users. When several users have common special needs in a certain aspect, this form of buried beam is often used, such as packaging, loading and unloading, and warehousing. Or it is the same in terms of the destination of delivery, such as the destination is the same unit, etc.