How does Amazon e commerce work? What is the difference with other e commerce?

Operations are not a person, nor is it a department, simply put, the operation is a strategic and overall control system. Just like the CPU of a computer, it is like a person's brain, and what the operation needs to do is to adjust the coordination of customer service, promotion, art, warehouse, pre-sales and after-sales departments.

Consumer-centric values. The business idea of reducing costs. Expansion range for the entire region.

Features of Amazon B2C:

Consumer-centric values. Amazon pays attention to consumers, faces the concept of consumers, and uses its own advanced web server to make it more convenient and fast for users to search for books. High-level technical R&D personnel carefully analyze the different requirements of customers in each detail, and then solve various problems.

When consumers choose books, the system appears with information about multiple products, which is convenient for consumers to shop around and compare and measure. For some consumers with unclear goals, the store provides a free preview function of the book, so that customers can have a more comprehensive understanding of the product, and improve the shopping experience and customer satisfaction.

The business idea of reducing costs. Amazon is an online e-commerce company, and the virtual online economy allows merchants to connect with consumers. Compared with the physical stores at that time, the early online e-commerce had no rental costs and store maintenance costs, no time and space restrictions, longer transaction times, breaking the barrier of transaction scope, reducing transaction costs, and improving the efficiency of transactions.

As mentioned earlier, Amazon has no middlemen to join, and can make significant discounts on the core book business, and the goods are more sensitive to consumers, and the same quality products are more favorable in order to attract more consumers, and they must remain competitive.

Expansion range for the entire region. In 2001, Amazon officially chose a form of horizontal alliance cooperation, cooperating with some **companies**, publishing**, and some physical stores. The unique form of cooperation has enabled Amazon to expand its business categories and market scope, attract more potential consumers, and bring more operating income.

Amazon's e-commerce operation model is as follows:

1. There should be a high-quality and large number of databases.

2. Book reviews with unique characteristics are required.

3. There must be a comprehensive and thoughtful socks transportation service, from rich retrieval channels, flexible marketing methods, to reliable payment methods and logistics distribution means.

4. Do a good job in brand publicity and advertising.

5. Do a good job of marketing network all over the world for a long time.

6. It is necessary to open up sources and reduce expenditure.

Amazon's e-commerce sedan car family camp model is as follows:

1. There should be a high-quality and large number of databases.

2. There needs to be unique book reviews.

3. There must be comprehensive and thoughtful services, from rich retrieval channels, flexible marketing methods, to reliable payment methods and logistics distribution means. Bi Fan smiled.

4. Do a good job in brand publicity and advertising. Repentance.

5. Do a good job of marketing network all over the world for a long time.

6. It is necessary to open up sources and reduce expenditure.

Amazon is a B2C e-commerce platform. This form of e-commerce is generally based on the online retail industry, mainly with the help of the Internet to carry out first-class sales activities. B2C means that enterprises provide consumers with a new shopping environment through the Internet - online stores, where consumers shop and pay online through the Internet.

Amazon Inc. (Amazon Zenmin; NASDAQ: AMZN) is one of the largest online e-commerce companies in the United States, based in Seattle, Nakay, Washington. Founded in 1994, Amazon only engaged in the online book sales business, and now has expanded to a wide range of other products, and has become the world's largest online retailer and the world's second largest Internet company, under the company's name, including AlexaInternet, A9, Lab126, and Internet Movie Database (Internet Movie Database, IMDB) and other subsidiaries.

After Amazon entered Japan, it was blind at first due to obvious disadvantages, and then slowly evolved to go hand in hand with Rakuten. Slightly inferior to Rakuten's influence, but Amazon did not give up the Japanese fiber core market, but increased its efforts to layout, in 2017 alone, Amazon Japan introduced more than 1,000 new brands, unprecedented investment efforts.

The work of Amazon operation may have different content for each company, and the first focus is mainly on the following content:

1. Inventory inspection: The most terrible thing about Amazon opening a store is that it is out of stock and out of stock, and the most annoying thing is that the inventory is unsalable. In order to prevent the occurrence of out-of-stock and unsalable, we should check the inventory situation in time and formulate a reasonable delivery plan.

Of course, in order to find unsalable products in a timely manner, so as to carry out activities such as **, it is also an important cost to find that the long-term inventory cost has risen.

2. Pay attention to product sales: look at yesterday's order sales, sales, and daily sales, compare with previous sales, and find abnormalities that need timely feedback or analysis.

3. Pay attention to product evaluation: From the perspective of product evaluation, evaluation plays a very important role in residual conversion, and good reviews also help to increase the weight of listing, but bad reviews are the reason for the decline in sales.

Please note that you can check the traffic and ranking of your product to see if the ranking goes up or down, and whether the ranking affects the traffic.

5. Advertising: Pay attention to the delivery of CPC advertising.

1. Check the sales volume and sales amount

To see some of the factors behind this: What is causing the increase in sales? Is it possible to continue to play on these factors?

Is the increase sustainable? If sales are declining, what is the reason for this? Is it accidental or unavoidable?

What countermeasures should be put in place to deal with it? Wait.

2. Handle emails and disputes

Although this is necessary for daily life, it is often not available every day. Even if an average of 500 orders per day, there may not be 5 emails a day. With so little mail, there are even fewer first-time disputes, and it takes 5-10 minutes a day to process, which is not a "routine" work at all.

3. Follow up on bad customer reviews

The platform does not advocate that sellers contact buyers in order to change the evaluation, the seller's contact is to improve the performance of the listing, but some customers are very axial and unwilling to modify the evaluation, and some sellers receive bad reviews because of the malicious intent of competitors, so while contacting customers to change bad reviews, sellers may wish to add some evaluations in an appropriate way.

4. Handle FBA shipments

For the general e-commerce team, FBA delivery is relatively fixed, when the amount is small, it will not be busy with delivery every day, when the volume is large, there will be a fixed delivery personnel, so an operation should be liberated from FBA delivery, if you turn an operation into a contractor, its operational performance can be imagined.

5. Product selection

Product selection is not a daily task for many sellers. Of course, for a certain boss who asks employees to "select and release no less than 10 products a day", I can only say that blind messy distribution is not a topic I want to discuss. It is difficult to feed when there are many children, it is easy to feed, and it is not easy to educate talents, and the same is true for Amazon sellers.

High-quality creation is the king.