What is m commerce? What does m commerce mean?

What is mobile e-commerce, mobile e-commerce with the mobile Internet.

The era has come, and e-commerce has moved from the traditional PC side.

Transferred to the mobile terminal, this e-commerce model with the mobile terminal as the carrier is mobile e-commerce. Analyze the current situation of mobile e-commerce and the typical types of mobile e-commerce from the following two points.

The development status of mobile e-commerce.

The State of Mobile E-Commerce Report Q4 2014 shows that mobile e-commerce transactions now account for one-third of global e-commerce transactions, and are expected to continue to grow rapidly as the global smartphone usage increases. According to the "China Online Retail Market Data Monitoring Report", in the first half of 2014, China's mobile e-commerce market transaction scale reached 254.2 billion yuan, a year-on-year increase.

378%, the proportion of mobile e-commerce market transaction volume in China's online market total transaction volume has reached 1 4.

Type of m-commerce.

Clause. 1. Mobile vertical e-commerce.

In the future of mobile e-commerce, the physical category will be subdivided into vertical fields, and the shopping guide model will be the mainstay. Shopping guide vertical e-commerce based on mobile platforms, these shopping guide mobile e-commerce are mainly to play eyeballs, direct traffic to merchants on big platforms such as ** and JD.com, and extract transaction commissions from them.

Clause. 2. Mobile community e-commerce.

Another trend is in the mobile vertical community space. Excellent mobile apps, around the hobbies of communication activity is stable, user groups and category needs are matched very accurately, there is communication, so they do mobile community e-commerce has a high probability and profit model.

It is mainly based on brand consignment and transaction commissions, and it is less involved in the purchase and sale of goods.

To do the best, WeChat has also launched its own WeChat store. The current development speed of mobile e-commerce is much higher than that of PC e-commerce, in fact, it is not difficult to build a mobile e-commerce APP, you only need to use HISHOP mobile cloud**, which integrates WeChat**, Alipay service window, mobile phone touch screen version**, APP** and PC independence** in one perfect integration, unified management in the same background, multi** goods, orders, and membership data are completely synchronized to the cloud, helping merchants quickly realize the dual-line layout of mobile e-commerce and traditional e-commerce. At the same time, it has a multi-form promotion and commission distribution system of traffic commission, registration commission, and order commission, and integrates PC and mobile terminals to form a three-dimensional multi-channel promotion ecosystem.

Mobile e-commerce is derived from the concept of e-commerce, which uses PC as the main interface and is wired e-commerce; Mobile e-commerce, on the other hand, meets us through mobile phones, PDAs (personal digital assistants), which can be carried in your pocket, and can be started anytime and anywhere. Some people predict that mobile commerce will determine the face of new businesses in the 21st century, and will also change the topography of life and old businesses. Mobile e-commerce is the use of mobile phones, PDAs and handheld computers and other wireless terminals for B2B, B2C, C2C or O2O e-commerce.

It is the perfect combination of the Internet, mobile communication technology, short-distance communication technology and other information processing technology, so that people can carry out various business activities at any time and anywhere, and realize anytime, anywhere, online and offline shopping and transactions, electronic payment and various transaction activities, business activities, financial activities and related comprehensive service activities.

Peculiarity. Convenient.

The mobile terminal is not only a mobile communication tool, but also a mobile POS machine, a mobile bank ATM. Users can conduct e-commerce transactions and banking, including payments, at any time and from any location.

Not controlled by time and space.

Mobile commerce is an extension of e-commerce from wired communication to wireless communication, from a fixed location business form to a anytime and anywhere business form, and its biggest advantage is that mobile users can obtain the services, applications, information, and entertainment they need anytime and anywhere. Users can use their smartphones or PDAs to find, select, and purchase goods or other services at their convenience.

Mobile e-commerce is an emerging e-commerce model that leverages the mobile internet.

and mobile electronic devices, providing convenient business channels for enterprises and consumers, mainly using mobile terminals for ** transactions and other activities. Mobile e-commerce combines the original e-commerce characteristics with the advantages of mobile electronic devices, providing consumers and enterprises with convenient and fast services, and has a broad space for development.

Mobile e-commerce is mobile, convenient, and personalized. It is no longer limited to the location restrictions in traditional e-commerce, and only needs to have electronic mobile devices and mobile Internet to consume anytime and anywhere. The simplicity and convenience of mobile e-commerce operation procedures enable people to arrange and use time reasonably, make full use of the fragmented time in life, and bring more opportunities to merchants.

And because of its wide coverage, many services and other characteristics, it can meet the consumption needs of different consumers, so that consumers can make personalized settings according to personal preferences, and promote the personalized development of e-commerce.

1.Enterprise-led mobile e-commerce market.

As a market economy.

The application of e-commerce in future business activities by enterprises has become inevitable. Traditional business activities will gradually develop towards mobile and personalized, and mobile e-commerce can meet the personalized consumption needs of consumers at the same time, so that consumers can consume anytime and anywhere, providing a more convenient and broad platform for consumers and enterprises. Small and medium-sized enterprises can take full advantage of this feature and expand their sales channels.

Enhance the competitiveness of enterprises and occupy a place in market competition.

Mobile e-commerce, referred to as mobile e-commerce. Through smartphones and tablets, which can be loaded in pockets, users can purchase and buy orders through e-commerce software at any time and in any place, and Naiqing forms a transaction. The rise of mobile e-commerce is mainly due to the development of the Internet, which has given birth to many e-commerce software, such as **, Jingdong and other platforms, and with the emergence of software such as short ** and Xiaohongshu, e-commerce has also begun to transform into content e-commerce, social e-commerce and other forms.

1. Different network infrastructure: The communication speed of mobile commerce is limited by the radio spectrum, and the bandwidth is limited. However, wireless communications have the ability to play geolocation, so mobile commerce can take advantage of location-based services. E-commerce emphasizes undifferentiated services.

2. Mobile terminals are different: e-commerce uses personal computers (referred to as PCs), with large display screens, large memory, fast processors, and standard keyboards, without considering battery problems. On the contrary, mobile communication devices have small screens, small memory, slow processors, inconvenient input, and batteries that cannot be used for too long at a time, so the information of mobile business should be simple and not suitable for handling complex applications.

<> e-commerce considerations.

E-commerce is to sell products and get more benefits, and search engine marketing in network marketing is already recognized as the best way, so if you want to do a good job in e-commerce, you must work search engine marketing. Determine the target group, choose the right keywords, and let the target group find ** and products by searching for keywords.

E-commerce itself is a commercial industry, and in order to achieve benefits through network marketing, it is necessary to have a good ranking in search engines. **Design is also very important, the design should be professional, but also the commercialization. If a target group enters ** and there is no trust ** within a minute, then the user is likely to lose this customer.

The above content refers to Encyclopedia - Mobile E-commerce.

Encyclopedia - Traditional Commerce.