What does rural e commerce mean?

Rural e-commerce is rural e-commerce, which grafts various resources serving rural areas through network platforms, expands rural information service business and service areas, and makes it a rural information service station all over townships, towns and villages.

As the physical terminal of the rural e-commerce platform, it is directly rooted in the countryside to serve the three rural areas, so as to truly make the three rural services landing, so that farmers become the biggest beneficiaries of the platform.

Definition. The rural e-commerce platform cooperates with dense rural chain outlets, and builds a compact and orderly business consortium by means of digitalization and informatization, through intensive management, market-oriented operation, and systematic cross-regional and cross-industry cooperation, so as to reduce rural business costs, expand rural business areas, and make farmers the biggest beneficiaries of the platform, so that businesses can obtain new profit growth.

Rural e-commerce services.

Rural e-commerce services include online farmers' markets, digital farmhouses, characteristic tourism, characteristic economy, and investment promotion.

1) Online Farmers' Market. Quickly disseminate information on the supply and demand of agriculture, forestry, fishery and animal husbandry, and help foreign businessmen enter and exit the local market and local farmers to open up the domestic market and enter the international market. Carry out agricultural product market** and dynamic express delivery, business opportunity matching, product information release, etc.

2) Featured tourism. Relying on local tourism resources, we will expand our visibility and influence through publicity and promotion. In order to introduce the information of territorial tourism routes and tourism characteristic products and enterprises in an all-round way, and develop the territorial tourism economy.

3) Characteristic economy. Through the publicity and introduction of the characteristic economy, characteristic industries and related famous and high-quality enterprises and products in various regions, we will expand the sales channels of products and accelerate the rapid development of regional characteristic economies and famous enterprises.

4) Digital Farmhouse. Provide online display and publicity channels for local farmhouses (various catering and entertainment facilities or units with local customs). Through the use of geographic information system technology, the electronic map of the distribution of farmhouses in the city is made, and the basic information of farmhouses is collected at the same time, so that the characteristics of scenery, food, entertainment and other aspects are all in it, which is clear at a glance.

It is not only convenient for urban people to travel, but also allows the farmhouse to obtain a wide range of customers, realizes the interaction between the city and the countryside, and promotes the income of local farmers.

5) Investment promotion. Build a platform for investment promotion of first-class departments at all levels, introduce the development zone, production base, investment environment and investment promotion information of the first-class planning and development, and better attract investors to various regions for investment, production and business activities.

Agricultural e-commerce refers to a series of electronic transaction and management activities around the production and operation of agricultural products in rural areas, including the management of agricultural production, online marketing of agricultural products, electronic payment, logistics management and customer relationship management.

In addition to the characteristics of virtualization, transparency, high efficiency and low cost, the transaction of agricultural product e-commerce also has some limitations, such as product standardization, logistics and distribution capabilities, key technical levels, operation scale, legal guarantees and other factors.

At present, the transaction methods of agricultural product e-commerce mainly include B2B e-commerce model, B2C e-commerce model, C2C e-commerce model, and other e-commerce models.

In recent years, the state has vigorously supported the development of agriculture, accelerated the modernization of agriculture and rural areas, and promoted the deep integration of agriculture and tourism, culture, ecology and other industries, and developed health agriculture, creative agriculture, leisure agriculture and primary processing of agricultural products, rural e-commerce, etc.

Sanqing Liangtian is a fast-growing enterprise in this context, Sanqing Liangtian APP is a platform focusing on seasonal agricultural tourism agricultural products, and seasonal products are the top products in the local word-of-mouth list. Explore the regional customs and folk customs contained in the seasonal products themselves, disseminate regional characteristic culture, enhance the "added value" of seasonal products, and create an e-commerce platform for seasonal product culture.

Through the introduction of local specialties through the "Internet celebrity secretary", Sanqing Liangtian APP platform realizes economic drainage, builds local cultural brands, and drives the sales of local seasonal agricultural products by creating agricultural stars, so that more consumers can be recognized and establish a good word-of-mouth effect.