What should I pay attention to when going to an advertising agency to interview with AE

First of all, it is very important for advertising agencies to dress up and look and temperament when interviewing for AE, so it is best to wear formal clothes.

The most common questions are: why did you choose this industry, what do you know about the AE position, the current situation of the domestic advertising industry, your own advantages and disadvantages, and salary requirements. Be prepared ahead of time and list the answers to the most frequently asked questions.

Have an in-depth understanding of the position you want to fight for. AE is called "account manager" or "business manager" in China, and some are simply called "salesman". The duties of the "AE" are:

Externally, negotiate, liaise, propose, collect payments, etc. with customers; Internally, develop strategies, coordinate resources, assign work, monitor processes, etc. It can be seen from this that a real "AE" is not as simple as a salesman who "pulls business". AE is a relatively basic customer relationship management, familiar with sales, market research, planning, design, production, professional knowledge of **, etc., but also have a certain interpersonal relationship handling ability.

In order to be able to sell yourself in a short period of time, speech strategy and eloquence are key factors in the success of the interview. The following aspects to pay attention to during the interview:

First: Keep your mouth shut and think twice before answering.

Be sure to keep your mouth shut during the interview, and if you think it's over, don't talk about it again. It's best not to try to use a multi-talk strategy for the sake of self-promotion, seeking to get the recruiter to know more about yourself in a shorter period of time.

Second: leave enough room for advance and retreat, and adapt to changes.

During the interview, there are several aspects that need to be elaborated, or"Snares"Candidates should pay attention to the use of flexible language skills, and do not speak to death at the beginning. Otherwise, it's easy to put yourself in an awkward situation or get caught in"Snares"among them.

Third: Stabilize your emotions, be calm and rational.

Sometimes, during the interview, the examiner will ask a question that the candidate does not expect, in order to test the candidate's adaptability and handling ability. At this time, what is needed is to stabilize the mood, and do not mess up.

Fourth: round your own words, dripping without leakage.

In interviews, sometimes some of the questions asked by the examiner do not necessarily require any standard answers, but only require the interviewee to be able to make a clear statement. This requires the test taker to be as thoughtful as possible before answering the questions, so as not to fall into passivity.

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1.Resume.

First of all, you need to be familiar with your resume, because interviewers will often ask questions about your resume.

2.Do a good job of "pre-study".

Which department to apply for requires a minimum understanding of the work that the department operates.

For example, I was facing the account of social and digital, so first of all, you need to understand what digital and social are about, this kind of question can be asked a little HR when you call ** to communicate the interview time, and then during the interview, if the interviewer (generally a department leader or the like) asks you about your understanding of this department, you have something to say. Secondly, a lot of experience about your operation and use of social ** should be brought out at this time, the more you can reflect your understanding and experience in this area, the better.

3.Tone and gesture.

Since it is an AE, the ability to communicate is naturally the main job of the job. Be confident and generous when communicating with the interviewer, speak fluently, make eye contact, smile and so on.

4.Say the preface, think about the afterword.

If you talk about certain experiences and characteristics of yourself when introducing yourself or interviewer questions, be prepared to be asked by the interviewer about what you are saying. For example, when I introduced myself, I said that I had gone to a place on the southern border of China to teach, and then the interviewer asked, "Teaching seems to have nothing to do with advertising, how did you think about it at that time?" This is where you need to prepare, and every word you say has to be thought out beforehand.

Of course, it's also important to be on the spot.

5.English language proficiency.

If you are applying for a European and American company, there are many international brands in the client, and there are also many foreigners in the workplace. Therefore, English proficiency naturally does not need to be explained. Basic verbal communication, listening, and politeness and wording when sending emails in English are all important areas to pay attention to at work.

Sometimes the work will also involve the translation of Chinese to English or English to Chinese.

6.Ability to work under pressure & Able to work overtime.

The ability to multi-task at the same time and the ability to work under pressure must be there, and there must be a willingness to accept overtime.

A lot of the later stages are much the same. You say you're proficient in it, not necessarily people don't have to use AE, as long as you can do what he wants.

Don't say you haven't done it before, try to be tactful, such as sometimes using it or using it less.

Advertising AE is the customer executive or account executive in the advertising and service industry. where AE is the abbreviation of Account Executive. A professional advertising AE is a super salesperson plus senior customer service plus junior marketing planning plus ** consultant plus market research.

Personnel. It is necessary to have comprehensive knowledge of advertising and marketing, track the whole process of advertising production and delivery as a whole, do basic market research, effect evaluation, etc.

Job Requirements for AD AECustomer service, advertising execution, project execution, accurate and fluent language skills, and efficient execution.

and a sense of responsibility, with a warm affinity.

Have good logical thinking.

Ability to coordinate with work arrangement, outgoing personality, quick response, strong communication skills and communication skills, good sense of customer service, sense of responsibility and collective consciousness, strong initiative, able to cooperate with each other and fill positions.

Account executive, also known as AE, is an abbreviation of the English word Account executive, which refers to the specific person in charge of performing advertising business in an advertising agency. The "AE" system is popular in the advertising industry in countries such as the United States and Japan, and the implementation of the "AE" system requires advertising companies to have a deep understanding of the advertiser's situation.

Within an advertising agency, "AE" is actually the customer**. He should have a relatively in-depth understanding and research on the nature of advertisers, business guidelines, policies, marketing products, customers, competitors, advertising budgets, etc.

AE (Account Executive) — Customer Executive, Customer Service, Account Executive, which refers to the specific person in charge of performing advertising operations in an advertising agency.

A professional advertising AE personnel should have comprehensive knowledge of advertising and marketing, and track the whole process of planning, design, production and delivery of advertisements as a whole. To be an AE requires the ability to make accurate judgments and reasonable suggestions, as well as process management.

ability, teamwork.

The ability to serve customers, the ability to make creative judgments, the ability to think strategically, and the ability to manage finances.

Responsibilities of the advertising agency AE:

1. Maintain customer relationships, fully understand customer needs, gain insight into customer ideas, and actively propose solutions.

2. Provide customers with the communication, management, tracking and implementation of strategic solutions, and actively feedback and deal with customers' opinions and suggestions.

3. Responsible for the coordination and communication, planning, layout and assistance of cross-departmental cooperation within the company.

4. Control the progress of the project to ensure that the project is completed on time and with quality.

5. Conduct targeted market research.

Statistical analysis of relevant data, and writing part of the data report or case closure report.

The customer AE team led by the account director or brand manager or even the strategy manager is responsible for the implementation of all-round brand management and full customer service, formulating special promotion projects for customers' products, personalized problem suggestions, industry information, market research and analysis, and internal communication, coordination and follow-up of the product's advertising service process, and finally enabling the customer's advertising activities to be successfully completed. AE, can largely be a project manager person.

Co-ordination, planning, and execution are things that should be done;

Communication, coordination, and organization are the abilities that should be had;

Careful, serious, and meticulous are the attitudes that should be had;

It is reasonable to never have free time.

AE is a painful job, but it is also the most promising job in advertising.

AE, is the vanguard, always a pioneer in the advertising industry.

It is the customer executive or account executive in the advertising and service industries.

where AE is the abbreviation of Account Executive. An advertising ae of the first orange industry is super salesperson + senior customer service + junior marketing planning + ** consultant + market researcher, to have comprehensive advertising and marketing knowledge, overall tracking of the whole process of advertising production and delivery, do basic market research, effect evaluation, etc.

A professional advertising AE personnel must have comprehensive knowledge of advertising and marketing, and track the whole process of advertising planning, design, group production and delivery as a whole. To be an AE, you need to have the ability to accurately judge and make reasonable suggestions, the ability to manage processes, the ability to work in a team, the ability to serve customers, the ability to make creative judgments, the ability to think strategically, and the ability to manage finances.

Professionalism: A good attitude is the foundation of building a gold medal AE, and professionalism is the key to the success of advertising AE. We divide professional upgrades into three parts: primary upgrades, advanced upgrades, and advanced upgrades.

The primary upgrade is very helpful for newcomers who are interested in the development of the advertising industry; The advanced upgrade is to provide promotion guidance for AE who has been engaged in the advertising industry for 2 to 3 years to improve its business ability.

The high-level upgrade is a career development plan for AE that has been in the industry for more than 5 years, and each person can adjust it according to their actual situation at different stages. Newcomers who have just entered the advertising world feel that everything is new, and the challenge of working at AE is attracting more and more young people to devote themselves to this profession.

The nature of AE's work does not allow for a little waste of time, and requires AE to move quickly.