Pinduoduo has some goods that are only ten yuan, but the shipping cost is almost ten yuan, so what m

Mine is just asking for shipping.

The things on Pinduoduo are very cheap, and the courier fee is certainly enough. There is a contract with the courier company, and the express delivery is the lowest price, because their small items are very light, so they can get a very preferential **. No merchant will buy and sell at a loss.

Pinduoduo is the mainstream e-commerce application product of the domestic mobile Internet.

A third-party social e-commerce platform focusing on C2M spelling, founded in September 2015, users can buy high-quality goods at a lower price by initiating a group with friends, family, neighbors, etc.

Pinduoduo aims to unite the power of more people, buy better things with lower **, and experience more benefits and fun. The social concept formed through communication and sharing has formed Pinduoduo's unique new social e-commerce thinking.

In December 2019, Pinduoduo was selected as one of the top 100 brands in the 2019 China Brand Power Ceremony. In March 2021, Huang Zheng resigned as chairman of Pinduoduo and was replaced by co-founder Chen Lei.

By the end of 2020, Pinduo had hundreds of millions of active buyers for many years, making it the largest e-commerce platform in China.

Why Pinduoduo one-dollar goods, merchants also promise free shipping, don't express delivery money?

As we all know, with the rise of the Internet economy, China has given birth to some new industries, such as the e-commerce industry, we used to shop, but also need to run a special trip to the physical store, and may not be able to choose their own satisfactory goods, and now, in **, Jingdong, Pinduoduo and other platforms online shopping, we can use WeChat, Alipay and other apps to achieve payment transactions, and finally the courier brother will also deliver to the door, which saves a lot of time.

Some netizens found that on Pinduoduo, even if it is a dollar thing, it is free shipping. Then do you know, why Pinduoduo a dollar of goods, the merchant also promised free shipping, don't you want money for express delivery? First of all, although it is free shipping, in general, except for 3C electronic products, most of the goods will not be delivered by SF Express, which saves a lot of money in terms of distribution costs.

And, like Pinduoduo, ** merchants, they send express delivery to the express company, the charging standard is not the same, we are priced by the piece, each time you send the express, at least a few yuan of express fee, but the merchant due to the large number of orders, the demand, so they will generally sign an agreement with the express company, according to the monthly billing, or directly by the weight of the bill, the unit price is also very low.

And like a dollar of goods, the weight itself is very average, the person who buys the goods, is not you, such as this kind of express package, the courier brother will not deliver to the door, so the distribution cost is still very low. Therefore, the merchant promised free shipping, not because the express delivery does not cost money, but for them, the express fee is indeed not expensive, which is completely different from our own express delivery.

In addition, since the merchant chooses to open a store, he will not only sell things for a dollar, but from other large goods, the merchant can make more profits, and naturally he does not have to care about the courier fee. So, do you think couriers should be "delivered to your door"?

A dollar of goods is just the ** that our consumers can buy, in fact, this product is never less than a dollar, and there are also logistics costs, all of which are paid by the Pinduoduo platform. This is also to attract more users to Pinduoduo consumption.

Due to the large demand for many orders, merchants will sign an agreement with the courier company, and the unit price is very low, which is different from our personal express delivery**, and in addition to electronic products, they will not use SF Express, which saves a lot of money from the distribution cost.

This kind of contract is generally signed with the courier, and it is generally cheaper to pay how much to pay per year or how much to pay per piece than to send it separately.

Because many e-commerce companies are now making small profits and quick turnover, although each thing does not get much profit, but if it sells a lot of things, the profit is still very considerable.

Because the merchant sends express delivery and we send our own express delivery is not the same charging standard, the merchant and the courier company sign an agreement is charged on a monthly basis, plus the main profit of the merchant is not only a dollar of goods, so a dollar of goods are also free shipping, for the merchant its postage is very low.

Money, of course. But that's just a gimmick to attract customers, if the customer buys this thing but doesn't buy anything else, the merchant also earns a sales, and the ** rate will increase if the sales volume is more, so the merchant is not a complete loss.

Although Pinduoduo's goods have a dollar, this is the merchant is through this dollar activity to drive the first amount, thus playing a role in the promotion of a product, although a single express seems to be cheap, because the merchant and the express company have cooperation, on average, each express down, its cost is very low.

In recent years, the development of China's e-commerce market is in full swing, not only Ma Yun's **Tmall has developed very well, Liu Qiangdong's Jingdong ** is still developing relatively well, and in the domestic e-commerce market, there are many small platforms that have been constantly developing, Pinduoduo is one of them, but Pinduoduo has developed very successfully, and now Pinduoduo is no longer a relatively small domestic e-commerce platform. Today's Pinduoduo has become the third largest giant enterprise in domestic e-commerce!

It's just that on the Pinduoduo platform, it may become a product with two or three pieces of free shipping, so what sells two or three pieces on Pinduoduo is still free shipping? Do merchants really make money? After reading it, I finally know the truth!

First of all, the common sense of our ordinary people is that when we go to the four links to mail things, the general courier fee is as high as 10 yuan, or 15 yuan or even higher, you must know that the merchants are cooperating with the express delivery, they mail things in the courier company is very cheap, some merchants and the courier company have signed a contract, no matter how many express delivery items are sent out by the merchant in this month, the courier company will only charge the agreed fee.

In this way, for merchants, of course, how to mail is cost-effective, and there are some merchants because of the mail of more express delivery, but also become a big customer for the express company, for these merchants may give a dollar, two dollars of postage charges is not surprising!

Of course, because things are cheap, many people may buy more than one when they buy, they may bring one to their family, or buy one for their neighbors or something, and this will only send one courier, so for the merchant, it will also save other postage, so the merchant will make money even if he only sells two or three yuan!

Finally, there is one of the most important reasons is that these goods that only sell for two or three yuan generally cost relatively cheap, and there are some things that may cost a dollar or even a few cents, so although the profit is low, a thing only earns one or two dollars, but in general, merchants still make money, you must know that if merchants do not make money, they will not do loss-making transactions, you say.

It must be profitable, because there must be benefits in the goods, so the merchant will choose the method of free shipping for sales.

It's definitely earned. Merchants don't buy and sell at a loss, so there should be their marketing strategy in this.

Merchants make money, because many merchants have long-term cooperation with courier companies, and the courier fee for each order is very cheap.

Low price must be low quality, don't be greedy for cheap, otherwise you will be fooled!

You get what you pay for, there are a lot of pits, and it is a high-quality imitation of fakes and a wealth platform.

Most of the stores in Pinduoduo do not produce or stock up on their own, and there is no need for purchase costs.

Generally, it is a "middleman store", so you don't look at the things you buy are only three yuan, just like the cost of direct delivery from small commodity manufacturers in Yiwu may be a few cents, and the general express delivery with a large volume is only a few cents, unlike the cost of more than ten yuan for us to send a thing alone. So don't look at buying a thing for three dollars and free shipping, the merchant will never post money, there is a saying that doesn't say: "buy is not sold fine", the seller of the business will definitely not do.

And some of their profits are also obtained by "running volume", your single three-dollar thing, even if they only earn a few cents per order, how much profit is 100 orders, 1000 orders, 10,000 orders, 100,000 orders? That kind of profit is also very staggering, think about how many "bargain buyers" are on Pinduoduo? Calculate their profits are also quite good, and some of them are quite amazing, look at those cheap things at every turn, and the buyers are tens of thousands.

That's where their profits come from.

The early cheap is for sales, 3 yuan free shipping may not make money, but the merchant should not lose money, first of all, his purchase cost is relatively low, because the amount of express delivery cost is also low, unlike we send a courier needs more than ten dollars.

Most of them don't make much money.

It doesn't mean that the merchant is not making money and is losing money.

I once bought a one-yuan thing on ** and gave it free shipping.

I bought a dollar and received it in two or three days.

He also once told acquaintances that he was losing money instead of making money.

But they all said that they didn't make money and sold it.

If you make money, you will sell it.

I also asked rhetorically, would you do this kind of business from a different perspective, and you wouldn't even do it yourself.

Pinduoduo relies on sales, or the seller has its own courier company!

As far as the domestic online shopping platform is concerned, ** is not the first, Ma Yun once said: "If Shao Yibo chooses to stick to it, then ** may not have such a status." Shao Yibo's eBay used to have a good future, but because of his wife, Shao Yibo chose his own family.

Today's shopping platforms are also dominated by a handful of giant companies. Focusing on the humanized route and selling all kinds of goods, JD.com focuses on digital products and household appliances, and Pinduoduo's sudden growth in low-cost sales has taken both ** and JD.com by surprise.

In just 5 years, it went public, and now it has surpassed JD.com to become the second largest e-commerce platform in China, so why does Pinduoduo dare to sell goods at such a low **? First of all, there are many similarities between the two from the perspective of the sales model. In order to show the difference, it is necessary to look directly at their restocking costs from the point of view of the "middleman".

Although the number of middlemen who extract benefits in the middle has been reduced, some stores still can't avoid this problem, so many products have a premium. Most of Pinduoduo's products are obtained directly from manufacturers, most of them are at cost price, and agricultural products are directly from farmers**, and transportation costs are lower.

In addition, Pinduoduo's audience is ordinary lower-middle-class and even low-level consumers with purchasing power, and its own goal is to become a "mass market", but it ignores the existence of low-spending groups. Pinduoduo has noticed this huge market, so the sinking of the market has also made Pinduoduo and Jingdong equal.

Many people think that opening a ** store is not expensive and does not require too many expenses, yes, in contrast, the daily expenses of physical stores such as rent, utilities, etc. are indeed a lot more expensive than online stores. But those who have been running a ** store for a long time must know that the cost of opening a ** store is not low, especially in the later stage of opening a store, there will be more and more advertising and marketing methods that need to pay money to complete. In this way, the store owner can only balance his income by raising the goods.

In contrast, Pinduoduo actively subsidizes merchants and encourages them to reduce their **. Pinduoduo belongs to "social e-commerce" and does not need to spend a lot of money on advertising. Presumably, everyone has also seen Pinduoduo's marketing and advertising methods of "pulling people", and once these "win cash" and other information spread, it will multiply rapidly, so that the advertising cost has also been saved a lot, so the model of selling goods at a low price is also feasible.

According to Pinduoduo's financial report for the second quarter of 2020, as of June 30, 2020, Pinduoduo's multi-year active buyers reached 100 million, an increase of more than half compared with the number of 10,000 people in the same period last year, and a net increase of 200 million people per year.

First of all, judging logically, the business is not doing public welfare, and they dare to do this definitely not with the purpose of sending money to others, so it should be concluded that the business is making money, even if there is a temporary loss, but it will be able to recover the principal for a long time. Compared with the physical store, the cost of rent, decoration, water and electricity of the physical store is eliminated, so it is normal for the product to be low.

More importantly, e-commerce needs the support of traffic, and low-cost and free shipping products can pour traffic into the store, when users visit the page of a product, it is also possible to jump from the page of this product to the page of other products in **, at the same time, the number of people who buy a product is more, the number of evaluations and favorites has gone up, then the weight of this product in the search results will become higher.

The same product is on sale, when you search, generally speaking, the one with high traffic and more praise will be compared to the top in the search results, and the sales of the top products in the search results will be much more than the sales of the backward ones, a well-known word in the e-commerce industry is called "brushing", that is**The merchant spends a lot of money to invite others to buy his goods to brush the traffic, and those goods that are free of charge for a few dollars, maybe the merchant will save the cost of brushing the order to subsidize the goods**.

Because the e-commerce company with large sales will cooperate directly with the express company, the cost of sending a courier is very, very low, and the cost of a product that does not exceed five yuan is set up for nine yuan and nine free shipping, even if a piece only earns one dollar, but after obtaining a large amount of traffic, the total profit that this e-commerce can earn is still very high.