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According to the requirements of the relevant state departments, the **TV station buys the copyright of the Olympic Games, the Asian Games and the World Cup football match on behalf of China TV**, and then negotiates with the local TV ** to share the copyright, which is a common practice, and it is also the "law" of mutual support between the **TV station and various local TV stations. In the past, CCTV has been able to share the copyright of the live broadcast of the event with local TV stations. However, this year, although Five Star Sports has been actively communicating with CCTV, the obstacles set up by CCTV in the negotiations on the distribution of World Cup rights are unexpected.
This year, CCTV unexpectedly gave the right to negotiate copyright with various local stations to China Television Sports. The "mushroom" tactics were adopted by ZOSE Sports for the needs of various local stations, and it was not until 10 days before the start of the World Cup in South Africa that it informally communicated tentatively with various local stations. Moreover, CCTV has changed volatilly, from the initial price of 500,000 to 300,000, and then immediately returned to 500,000.
In addition, CCTV said slightly "overlordly" that local stations can only buy games in the group stage. In this regard, we can only accept it helplessly. However, CCTV has since taken another step and forced us to pay first and then sign the agreement, and we must pay all the fees (subject to the actual number of purchases) into the "stipulated" account before the "stipulated" time.
In desperation, all local stations can only succumb.
On the issue of the broadcast of this World Cup, CCTV has set up obstacles from the beginning. Whether it is distributed to local stations, how many distributions, which times of distribution, how much is the distribution, when to start negotiations, etc., local stations have no right to speak. All the local station can do is to wait, wait for the unilateral decision issued by CCTV on whether to distribute, how much to distribute, which to distribute, and what to distribute, and the agreement will be drawn up by CCTV, and no amendments or objections will be allowed.
At this time, CCTV has obtained more than 2 billion yuan of advertising revenue that far exceeds the cost of broadcasting rights, but it is impossible for local stations to conduct marketing anymore, and it is impossible to buy and buy more shows with **. Five Star Sports made great efforts, and finally invested 5 million yuan to buy the broadcast rights of ten group stage matches from CCTV and signed an agreement. However, after the start of the World Cup, on the fourth day (June 14) after only 3 broadcasts, CCTV cut off the transmission to Shanghai TV and no longer provided the signal of the next 7 games.
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I don't know, fun That little temper in you is nothing more than the lightness of a big mouth fan. �9�9
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