Li Jiacheng s 98 Pieces of Advice to Entrepreneurs 5

"First-class wisdom in life, first-class knowledge in business". It means that you have to believe that everyone in the world is shrewd, that you have to be convincing and enjoy associating with you, and that is the most important thing. This is Mr. Li Ka-shing's way of life.

In the fierce competition, you can win a little more. Just like in the Olympics, the runner who runs first wins second and third is a little faster. If it's a short run, it's probably less than a second, so a little faster is a win. This is Li Ka-shing's way of doing business.

Experience: In 1950, Li Ka-shing, who was only 22 years old, used the $7,000 he saved to establish the Yangtze River Plastic Factory in Shau Kei Wan. "Yangtze River" is taken from the meaning of "the Yangtze River does not choose a trickle, so it can travel thousands of miles".

In the early days of setting up the factory, there was a quality accident, and Li Ka-shing survived the difficulties with the encouragement of his cousin Zhuang Yueming.

In 1955, the Yangtze River Plastic Factory finally took a turn for the better, and its production and sales gradually improved. In 1957, Li Ka-shing read the new issue of the English edition of Plastics magazine and accidentally saw the news that an Italian company was using plastic raw materials to make plastic flowers, and was dumping them in the European and American markets.

This news made Li Ka-shing realize: plastic flowers will also be popular in Hong Kong. So Li Ka-shing went to Italy for inspection, and after returning to Hong Kong, he took the lead in launching plastic flowers, which immediately became a hot-selling product.

Li Ka-shing developed plastic flowers in Hong Kong one step ahead of others, filling the gap in the Hong Kong market. Li Ka-shing takes the sales route of high quality and low price, and most dealers are very happy to sign supply and marketing contracts according to Li Ka-shing's **. In order to buy out the rights, some offer to pay a 50% deposit in advance.

At the end of 1957, Changjiang Plastic Factory was renamed Changjiang Industrial ****. The company's headquarters was moved from Xinpugang to North Point, and Li Ka-shing served as chairman and general manager. The factory is divided into two locations, one still produces plastic toys and the other produces plastic flowers.

Li Ka-shing regards plastic flowers as a key product.

50 classic quotations of Li Ka-shing's entrepreneurship. Although the road to entrepreneurship is blocked, there are still enthusiastic young people to participate, they follow the pace of the successful people, Xunna success can not be copied, but the truth of success is indeed the same, and the successful experience can be absorbed. The following are 50 classic quotations of Li Ka-shing's entrepreneurship, I hope it will be helpful to those who are on the road to entrepreneurship.

Apprenticeship begins at the age of 15 and is burdened by family life before the age of 15, with no formal education. At that time, I knew very well that only I worked hard and sought knowledge was the only way for me, I had some money to buy books, memorize them in my head, and change them, until today, every night, before I slept and slept on the acre, I read, knowledge does not determine the increase in wealth in your life, but you have more opportunities, you create opportunities.

2. No matter what time I go to bed at night, I will wake up at a fixed time in the morning because I will listen to the news in the morning.

3. Others study, I rush to learn.

4. Diligence is the foundation of all undertakings. We must work diligently, be responsible for the enterprise, and be responsible for the shareholders.

5. I started wholesale salesman at the age of 17, and I felt the difficulty of making money and the difficulty of life. People do it for eight hours, I do it for sixteen hours.

6. Work input is very important. You are interested in the career, and the work will definitely be done well.

7. I let Mo think that diligence is a factor of personal success, and that the rewards and results of hard work, harvest, and harvest have a lot to do with his efforts. Luck is only a small factor, and personal effort is the most basic condition for starting a business.

The 78-year-old Li Ka-shing has a lot to learn and understand for the Chinese people, as long as you have this hope. In this issue, Beijing Youth Weekly brings together Li Ka-shing researchers, media professionals in Hong Kong, market analysts and other relevant people to try to show readers the real Li Ka-shing beyond the "fantasy world created by popular culture". The first pot of gold:

Plastic flowers, just plastic flowers.

Background: In the mid-40s of the 20th century, the plastic industry emerged in developed countries in Europe and the United States. As an all-round open free port in the world, Hong Kong soon appeared on the market with plastic products imported from Europe and the United States.

Plastic products are easy to form, light in weight, rich in color, beautiful and applicable, and can replace many wooden or metal products. Plastic has the disadvantages of easy aging and toxicity, but these shortcomings are obliterated by people's trend of catching up with fashion. To this day, plastic products are still popular.

In the summer of 1950, Li Ka-shing founded the Cheung Kong Plastic Factory in Shau Kei Wan. He took the name of "Yangtze River", which comes from the fact that "the Yangtze River does not choose a trickle, so it can travel thousands of miles" - which shows his ambition like the Yangtze River.

Everyone's entrepreneurial story is different, the first pot of gold is the most attractive topic, in the face of Li Ka-shing's success, many people will have this puzzle: relying on the sales of plastic flowers, can you really become a billionaire? That's right, relying only on plastic flowers, Li Ka-shing has become one of the richest people in Hong Kong.

Zhou Zhaoqing: When we analyze Li Ka-shing, we cannot ignore his mind and judging the situation, which is a good tradition of the Chinese, and we should take precautions. In the early days of his business, there were more than 300 plastic and toy factories in Hong Kong, and the Cheung Kong factory was only one of them that was in good business condition but lacked characteristics.

The plastic toys exported by the Yangtze River Factory are not much different from their peers, but there are slight changes in style. At this time, Li Ka-shing began to envision the future - in 1957, more than a decade after the end of the world war, Western countries entered the fast economic lane, the pursuit of quality of life increased day by day, Li Ka-shing's factory quickly transformed - mainly for the production of plastic flowers.