What are the 10 must read books for marketing majors? Influence, social psychology, and what??

The main thing is to grasp the heart, and it is useless to look at the rest

Examples are as follows: 1. "Psychology and Life".

The first introductory textbook for most psychology majors abroad has a Chinese version in China and a Chinese electronic version on the Internet. It is a professional primer for learning psychology, and it is easy to understand. It belongs to the kind of theory plus practice, ** there are many examples.

2. General Psychology

An introductory textbook for the Department of Psychology in China, written by Peng Danling.

3, "Blind Spot".

Tai Qiyang, edited by Lu Yu. This book lists 47 blind spots or misunderstandings in human psychology and interprets them one by one. Reasonably, all analyses and discourses are based on the results of psychological research.

Interesting, vivid examples and well-designed experiments make you empathize, which is a practical teaching material for psychology in life.

Sales psychology is a branch of general psychology, which is a science that specializes in the study of the general laws of the generation and development of psychological phenomena between commodity operators and buyers in the process of commodity sales, as well as the general process of psychological communication between the two parties.

As a branch of general psychology, the psychology of sales is the law of psychological changes between salespeople and consumers in commodity sales activities, as well as the relationship between human psychological phenomena and the practice of market sales activities, which helps commodity sellers to correctly view the phenomenon of market economy, master the scientific strategy of selling and rationalizing, regulate the supply and demand of goods, continuously meet the psychological needs of consumers, and promote the promotion of enterprise product sales and brand value.

I don't know what kind of foundation you have, whether you have studied some management books or have a background in management disciplines, and whether you have actual business sales experience. I don't know what the purpose of your studies is, whether you want to become a good marketer, or if you want to develop into business management.

There are differences in what needs to be learned for different foundations and different goals, after all, people's time and energy are limited.

I'll only go into general terms here.

There are quite a lot of books on marketing, some of which talk about basic theory, some talk about practical operations, and some talk about marketing in various industries.

Personally, I suggest that you first find two books in Dangdang Online Bookstore, one is "Marketing", and the other is "Consumer Psychology", about these two books, there are different editions of different publishers, you can choose books such as textbooks from a certain university, there are too many in Dangdang. Although it is written by different publishing houses, the content is much the same, and it is basically those routines. As the saying goes, there is a big copy of the world's articles!

After learning these two books, find two more books on sales skills, the first two books are theoretical introductions, and you also need to have experience in the actual operation of sales.

It should be noted that sales is not only a science, but also an art, many experiences can not be learned from books, of course, with the support of theory will improve faster.

The field of marketing is wider, not only the marketing of corporate goods, but also to non-profit organizations, and can also be as large as political parties and national fields. Because of the different processes and factors of consumer decision-making, enterprise marketing can be simple and non-consumer goods, industrial products, and service industries according to the different use of products, and each category can be subdivided into many different industries.

When you have studied the two books mentioned above, you will have a general understanding of marketing, but most of the marketing textbooks on the market are for consumer goods, and the practicality of industrial products and service industries is not very strong.

In addition, I would like to introduce a marketing textbook that is currently more authoritative in the world--- contemporary marketing master Philip. Kotler's marketing monograph "Marketing Management", the latest edition is currently the 12th edition, which is very comprehensive and detailed on the entire marketing theory, but it is not suitable for beginners. In fact, the domestic textbook is a shortened version of the book, and then add some domestic case introductions.

In addition, you can also take part in some practical or theoretical training on marketing.

It should be noted that marketing is a very profound knowledge that is easy to say, but any marketing master is inseparable from many years of practical work experience, after all, corporate marketing is based on actual performance.

Marketing can be seen in Marketing--Shanghai People's Publishing House, National Excellent Course Textbook, April 2007, First Edition.

Marketing psychology can be seen in: Consumer Behavior.

"How to be a sales director", "Make an order", "Wolf business: the most brutal sales battle between China's top enterprises", "Winning the Red Sea".

Psychology in Management

1. Influence, by Siddini (USA), translated by Zhang Lihui, China Social Sciences Press, 2003-9

Influence is the most important book in the field of marketing in the last decade. (Journal of Market Research) Influence is an amazing book on the psychology of marketing. (David Meyer, Hope College) "Influence" is a book that everyone can read.

It's not so much written for marketers as it is for everyone — everyone who deals with coordination, buying. (Roger Fisher, Director of the Harvard Center for the Coordinating Project).

2. "Kinetic Success: Attacking the Heart of Sales", by Liu Yisao, China Archives Publishing House.

There are now tens of thousands of books on how to sell in China, some about skills from the detail level, and some about the system process of grasping sales from a macro perspective. The details are good, the system is good, if there is no thought running through it, then the sales are only sales at the sales level, and the slip can grasp the core of the thing, just like the Buddhists say: get its form and forget its spirit.

Therefore, as far as the word "sales" is concerned, whether it is a big marketing strategy or face-to-face sales between salespeople and customers, we should grasp a kind of thinking, and then use the skills under the guidance of this leading idea. Therefore, there is also the birth of Mr. Liu Yisecond's "Heart Sales".

3. Marketing Psychology (2nd Edition), edited by Feng Liyun, Economic Management Press.

Marketing is a series of activities carried out by enterprises in order to meet consumer needs and achieve corporate goals in a changing market environment. Marketing activities inevitably involve marketers and consumers, marketers are the main body of marketing activities, and consumers are the objects of marketing activities, that is, the service objects of marketers. Marketing Psychology is a science that studies the psychology and behavior of marketers and consumers.

The book is divided into four parts: the psychology of marketers, the general psychology of consumers, the psychology of consumers, and the psychology of network marketing, which includes: the individual psychology of marketers, the psychology of middlemen, the psychological influence of marketing organizations, the personality psychology of consumers, market positioning and consumer purchase psychology, and the psychological analysis of network marketing.

Go online and look at books like sales and which ones sell well.

"Grab a single hand bai

The author of "Ji" Ni Jianwei, du This book fictionalizes a story about how the owner of the zhi dao gong used a special sales machine in adversity.

Yes, it is a story of scrambling to win one sales order after another.

The Sales Bible tells the story of how the protagonist Hawkins realizes his dream of a car, by Norval. Hawkins.

Sales is to win people's hearts (sales celebrities share all dry goods, 99% of people don't know the sales trick).

Sales is to get people's hearts".

With sales skills as the main line, it combines the content of consumer behavior and sales psychology, and provides readers with simple and effective network manipulation strategies, methods and skills in sales in easy-to-understand language. There are many examples listed in the book, some of which the author has experienced in nearly 20 years of actual combat, as well as the personal experience of sales peers and training students, which has good reference significance for every reader. Once you have mastered the essence of sales, you will be able to avoid detours on the road to sales.

About the Author. Lian Yongmingxin investment and financing partner, marketing director, and senior sales training lecturer. Engaged in the FMCG industry for nearly 20 years, he has successively served as marketing planning, market scheduling, general manager of the area, general manager and other positions, and is truly a sales elite who has risen from the grassroots step by step. He has been invited to participate in many speeches for many large enterprises.