What kind of textbooks do you need to learn marketing on your own?

There are many versions of the book called "Marketing" on the market, but in fact, it is much the same, just buy a copy and read it casually, and the content is basically the same. Because marketing is not by reading textbooks can be learned, reading textbooks is just to have a general understanding, its value is not as good as listening to some famous teacher lectures, marketers' lectures can cultivate a kind of marketing thinking, this kind of thinking is very important, of course, to analyze carefully, take notes, watch the doorway.

If you want to teach yourself marketing, I have the following suggestions:

1. Buy a copy of the "Marketing" textbook, the version is arbitrary, and read through it first.

2. Buy one or two more marketing books by foreign authors, such as marketing skills, top marketing cases, etc., to edify marketing thinking.

3. From the Internet, several sets of lectures by famous teachers, because it is too expensive to buy genuine ones, Yu Shiwei's must listen, although he is talking about management, but the marketing thinking runs through very well, but there is no need to listen to more, they are all about the same, one set is enough. In addition, it is recommended to listen to Yu Shiwei first, because it is more durable to listen, and if you come up, you will listen to the professional lecturer for fear that you will lose interest. There is a teacher Zhang Li in Beijing, who speaks well, and there are a few teachers whose names are not accurate, so we must listen to this kind of lecture often and keep pace with the times.

4. The most important thing is practice, if you can communicate with marketers in the field of marketing and grow in the marketing environment, then I believe that you will become a qualified marketer.

I recommend a few books that I think are more useful.

Marketing Tutorials, Modern Advertising, Consumer Psychology and Behavior, Marketing Planning, Negotiation Skills, Market Research Methods.

<>Today, the teaching teacher has collected and sorted out the answers to the relevant questions of the marketing and marketing self-examination textbooks, as well as the free self-examination past questions and key information for self-examination review**Oh, the following are some of the national self-examination candidates we have sorted out, I hope it will help you in the exam!

What are the books for self-examination undergraduate marketing majorsThe exams in various provinces and cities can be slightly different, depending on which province you are from!

Basically, there are these;

Outline of Modern Chinese History

Introduction to the Fundamentals of Marxism

College English Self-Study Course

Probability Theory and Mathematical Statistics

Linear Algebra Computer Applications in Management Systems

Financial Theory and Practice

Consumer Economics

Accounting for Business Enterprises

International Marketing

Marketing Planning

Introduction to Commodity Circulation

International Theory and Practice".

International Business Negotiations

It is recommended that you go to the local education examination network or self-examination online to inquire, what are the test subjects and textbooks of the self-examination marketing major in your province, and then purchase the textbooks according to the textbooks designated by the self-examination office, you can buy them online, cheaper, or you can book textbooks at the same time as registration. Liang sedan digging what books to buy and.

I want to teach myself marketing, what are the better textbooks??? There are ** textbooks on the Internet: Zhang Li, Yu Shiwei, Zeng Shiqiang, Zhang Jingui, Chen Anzhi, Li Jian, Shang Zhisheng and others tell the information, including:

Marketing strategies and methods, business planning and management, human potential development, and the use of human resources, they are all celebrities in the Asian business and marketing circles, you can take a look.

Does the self-exam have marketing? If I studied marketing, what kind of job would be a good fit? Yes, generally all provinces have opened this major, which is a junior college and a bachelor's degree together.

After learning this major, it is more suitable for working in sales.

If you have any questions about the self-test, do not know the content of the self-test center, and do not know the local self-test policy, click on the bottom to consult the official website teacher and receive the review materials for free

The self-examination marketing undergraduate courses include: Outline of Modern Chinese History, English (II), Probability and Mathematical Statistics (Economics and Management), Linear Algebra (Economics and Management), Computer Application in Management Systems, Financial Theory and Practice, Consumer Economics, Business Accounting, International Marketing, Marketing Planning, Introduction to Commodity Circulation, International Theory and Practice, International Business Negotiation, Principles of Management, Money and Banking, Business Strategy, Graduation**.

Self-examination registration conditions.

1. All citizens with official household registration in this province, regardless of age, occupation and education, can register and take the examination nearby. Those who work and study in our province from other provinces can also register for the examination nearby.

2. College graduates of various colleges and universities officially approved or filed by the Ministry of Education of the People's Republic of China can directly apply for the undergraduate section (independent undergraduate section).

3. Candidates can apply for both the junior college (basic section) and the undergraduate section (independent undergraduate section), but they must obtain the junior college graduation certificate before receiving the undergraduate graduation certificate.

4. Practical learning link assessment, graduation **, graduation project, graduation assessment, etc., must be qualified in accordance with the provisions of the major involving practical courses in the theoretical examination can only be registered.

5. Advocate in-service personnel to choose the major to apply for in accordance with the principle of consistency between learning and application, and combination of theory and practice. For some majors with strong industry characteristics (such as public security management, medical majors, etc.), the applicants will be restricted according to the requirements of the professional examination plan.

Online registration process for self-examination.

2. Go to the designated bank specified by the self-examination office to apply for a bank card for payment.

3. New students who have applied for a bank card and old candidates who have a bank card should complete the online registration in accordance with the registration process specified in the registration **.

4. After successful online registration, new students need to go to the designated place of the self-examination office at the specified time to take a camera to make an admission ticket.

If you have any questions about the self-test test, don't know how to summarize the content of the self-test test center, and don't know the local policy for self-test registration, click on the bottom to consult the official website and get the review materials for free

In fact, the real marketing knowledge is very large and wide. It's up to you to grasp and understand the scale. Because in the development process of enterprises, marketing theories are everywhere.

From the initial stage of market research, market planning to the production period of product planning, advertising, terminal promotion, product sales to mature service, culture, brand, etc., are all marketing theories.

Therefore, it is very important for one's life planning and growth in the future. But at present, many of us have learned a lot in this area, which is systematic and not professional, so I think that at this time, we should focus on learning a certain link of marketing and sales according to our actual situation, such as we can learn one of the majors in marketing, such as management, planning, terminal promotion, human resources, finance, etc., so as to develop in a specific field of our own life planning.

The marketing major is a discipline that analyzes, plans, designs and manages the enterprise marketing system by comprehensively using the theories and methods of economics, management, financial management, marketing, law, sociology, engineering and other disciplines to analyze the business marketing system and take the sales system of enterprise products as the research object. 【Marketing】The major cultivates compound senior professionals who master the basic theories and basic skills of modern management, marketing and information technology, have marketing expertise, have a high level of foreign language proficiency and proficient computer skills, have good comprehensive quality and professional ethics, and can be engaged in marketing planning, business and management in industrial and commercial enterprises. Interest....