On the current situation and development trend of China s modern hotel industry

1. Hotel management develops to humanization.

2. Professionalization of hotel staff.

3. Sustainability of hotel development.

4. Branding of hotel market competition.

5. Customization of hotel services.

6. Networking of hotel marketing.

7. Flattening of the hotel organizational structure, 8. Grouping of the hotel industry organization, 9. Technologization of hotel facilities and equipment.

The development trend of the modern hotel industry is as follows:

First, from star to brand. The homogenization of traditional star-rated hotels is serious, the experience is similar, the brand continues to weaken, and the extinction and evolution will be inevitable. In the future, chain brands with a distinct brand spirit and corresponding tonal product design will have more and more discourse power. Clause.

Second, the rise of local brands. The reopening of borders after the pandemic will see little to no improvement in the number of international visitors. However, the confrontation between China and the United States and the centralism of various countries, including the aftermath of the epidemic, will reduce the number of international travelers, and the rise of local hotel brands. Clause.

Third, the monomer is moving towards chaining. Inside the closed hotels, 98% are teasers and monomers. Independent hotels have weak anti-risk ability and limited ability to bear in all aspects, so it is imminent to transform to Liannai finger lock and brand.

At present, the market structure of China's hotel industry: transformation to a large accommodation industry. From the perspective of industry composition, the hotel industry maintains a pyramid-shaped market structure in terms of quantity, scale and grade, with high-end hotels, mid-end hotels, economic chain hotels, and other hotels.

From the perspective of Zongchang, the proportion of business formats serving the mass market is as high, reflecting the transformation of the hotel industry into a large accommodation industry and serving the people's livelihood attributes of mass consumption.

The development trend of the modern hotel industry is to recommend brand management, intelligent management, personalized service, green environmental knowledge and collapse, social interaction, diversified development and so on.

1. Brand management.

2. Intelligent management.

With the continuous development of science and technology, the modern hotel industry has gradually realized intelligent management. Intelligent management can help hotels improve efficiency, reduce costs, improve service quality, and meet customers' needs for convenience, comfort, and safety.

3. Personalized service.

Personalized service is an important development direction of the modern hotel industry. By understanding the needs and preferences of our customers, we provide personalized services that make our customers have a more unique experience and feel.

4. Green environmental protection.

Green environmental protection has become an important development trend in the modern hotel industry. By taking environmental protection measures, the hotel reduces energy consumption, reduces environmental pollution, and provides green, healthy and comfortable services to attract more customers.

5. Social interaction.

Social interaction has become an important trend in the modern hospitality industry. By establishing social relationships with customers, hotels can enhance customer stickiness and increase customer satisfaction and loyalty.

6. Diversified development.

The modern hotel industry has developed from a single accommodation service to a diversified leisure, business, conference, entertainment and other services to meet the different needs and experiences of customers.

According to your problem, the following are listed for you to dig key:1The overall lag of the hotel in terms of reservation technology, service technology, product design technology, etc., makes the competition within the industry can only be concentrated in the capital scale, related business, profit transfer and other levels for a long time.

2.The hotel industry as a whole is in a state of oversupply, and the possibility of new foreign investment is not large, but the speed of overseas hotel management companies to enter the domestic market will be accelerated, and the way to enter this field is mainly for ownership acquisition, capital management, contract management, franchising, etc., and the degree of competition will be deepened. Large state-owned hotel groups have greater opportunities to seek foreign mergers and acquisitions.

3.In the long run, with the process of economic development and the globalization of wage levels, talent competition is bound to become the focus of the survival competition in the hotel industry. 4.

Whether it is a "three-foreign" or state-owned hotel, it should take the road of horizontal integration at the same level. If you have any other questions, you can ask Bi Qiaozi and ask the consulting life expert.