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The key to domestic skin care products is that the salesperson does not understand the buyer, does not observe carefully, many consumers do not know very much about themselves, and the salesperson sells the goods in order to sell the goods, and most of them are bought and sold with a hammer. The efficacy and function of its skincare products made in China are relatively targeted and single. You need to know a lot about the salesperson to sell.
The key to foreign skin care products is that the products are all word-of-mouth, ** relatively high, accounting for a large part of the vanity of Chinese, but the skin care products of foreign products have one thing in common, "functional balance" as the saying goes, even if the effect is not good, but it is not bad.
Just imagine, the cost of a foreign skin care product, advertising costs a lot, even if it is made locally, it takes up a lot of intellectual property rights.
For example, for a bottle of Coke, Coke in the imported commodity area is 8 yuan, and domestic Coke is 3 yuan. Is there a difference in taste? The answer is: there is a difference. A taste of money.
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In front of the nation, I will definitely support domestic skin care products, because I think that domestic skin care products are indeed very good, I grew up with Dabao sod honey, and now it is still very good.
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First of all, as a consumer, we should consume rationally and choose correctly from the quality of domestic skin care products and foreign skin care products.
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It stands to reason that our country's royal skin care will not be worse than Japan, South Korea, Europe and the United States, I don't know if there is no formula, or it can't be mass-produced, or we really can't guarantee the safety system.
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When it comes to skin care products, I think China is the first to appear, and China has always done the best in skin care, not only externally, but also internally, using the food tonic method.
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Herborist in Shanghai Jahwa is doing quite well, but they have directly operated stores, and now many shopping malls in Shanghai will have their shops. So some of the domestic ones are doing well.
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Whether it is domestic skin care products or foreign skin care products, I think that the most important thing is which skin care products are more suitable for us.
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The size of the global skincare industry will grow moderately
According to the statistics released by Euromonitor International, the global economic recovery was weak from 2012 to 2014, and the market size of skin care products continued to grow, but the overall growth rate was low; In 2015, due to the continued sluggish demand in the euro area and the sharp recession in Brazil, the global skincare market size declined year-on-year;
From 2016 to 2019, driven by the growth of consumption in Greater China and emerging markets such as Russia and India, the market size of the global skincare industry recovered in 2019, and the global skincare market reached US$140 billion in 2019. Affected by the epidemic, the prospect believes that the market size of the global skin care industry will decline in 2020, reaching US$125.1 billion, a year-on-year decline.
Facial skincare is still mainstream
According to the statistics released by Euromonitor, the largest skin care products in the global market are facial skin care products, and its market size accounts for the proportion of the overall market size of skin care products, and the market size of body skin care products accounts for a relatively small proportion of the market size of hand skin care products and skin care sets, respectively.
The Asia-Pacific region is a major market for the skincare industry, and its share continues to grow
According to the data released by L'Oréal BMS Estimates, in 2019, the growth rate of the Asia-Pacific skincare industry accelerated, and the market size accounted for 56%, an increase of one percentage point over the same period last year. The share of Western Europe has declined, with North America and Europe accounting for 20% and 14% of the market in 2019.
L'Oréal has the largest global skincare market share
According to the statistics released by Euromonitor, the global skin care industry concentration CR5 is, and the top five brands in the market share of the skin care industry are L'Oreal, Beiersdorf, Yabi Estee Lauder, Unilever and Shiseido, and their market size accounts for 10% of the global market size.
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The overall market size of the global skincare industry is fluctuating**, with a market size of nearly $140 billion in 2019
According to statistics, from 2015 to 2018, the market size of the global skin care industry as a whole fluctuated, and the growth rate fluctuated greatly. In 2018, the market size of the global skincare industry was US$132.7 billion, down 9% year-on-year. In 2019, driven by the growth of consumption in Greater China and new markets such as Russia and India, the market size of the global skincare industry has recovered, and the overall market size is initially estimated to be nearly US$140 billion.
In 2019, the global skin care industry was dominated by facial skin care products, and the proportion of facial skin care products reached 7
In 2019, the global skin care products industry was mainly dominated by Yingjianzhou facial skin care products, with the proportion of facial care products reaching the proportion, followed by body skin care products and skin care set products, with the proportions of and respectively.
In 2019, the scale of the global skincare industry was mainly dominated by the Asia-Pacific region, accounting for 56% of the global scale
In 2019, the scale of the global skincare industry was mainly dominated by the Asia-Pacific region, which accounted for 56% of the global scale, followed by North America, accounting for 20% of the global scale, and Western Europe accounting for 14% of the global scale. The rest of the lower proportion is smaller, all below 10%.
In 2019, L'Oreal ranked first in the cumulative market share of the top 5 companies in the global skincare industry, with a market share of 10%.
In 2019, the cumulative market share of the top 5 companies in the global skin care industry is as follows, of which L'Oreal has a large market share, with a market share of 10%; followed by Beiersdorf with a market share; Estee Lauder's market share is; Unilever has a market share, and Shiseido has a market share.
——The above data ** in the Prospective Industry Research InstituteAnalysis report on production and sales demand and investment in China's skincare industry**
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Which is better than Chinese skin care products and foreign ones, why, domestic skin care products are better**?
Dear Hello, I'm glad to answer for you, the following is the answer to your query, I hope it will help you Who is better Chinese skin care products or foreign skin care products, this is a difficult one, different skin care products have different characteristics. Generally speaking, foreign skin care products are more refined and have excellent quality, and the quality of sail companions is higher, and ** is also higher than domestic ones. However, compared with foreign brands, domestic skin care products are low, which is more in line with the actual needs of most Chinese consumers, especially those who are limited by economic ability.
In addition, domestic skin care products also have advantages, and the advantages of domestic skin care products are more prominent when they play a role in special ingredient ratios. For example, traditional Chinese medicine skin care, the ingredients contained in traditional Chinese medicine, such as unique plant extracts, have a soft texture, alleviate allergies, and can play a role in acne, spots, and spots, so as to make the skin glow brightly. In short, foreign skin care products and domestic skin care products have their own advantages.
According to their own situation and needs, consumers can choose the most suitable skin care products to ensure the health of the skin, and choosing the right skin care products is more conducive to maintaining the health of the skin and making the skin glow.
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