Why are some influencer restaurants just a flash in the pan?

The emergence of influencer restaurants is not accidental, and its demise is not accidental. A restaurant that can stand in the city for a long time must have its uniqueness, and this uniqueness must first have a certain relationship with the quality of the food.

Yes, young people love the fun, the quirky and funny style, the décor and their unique way of ordering, but if the food is not good, the effect is still negative.

But on the other hand, we also found that young people generally often patronize those street shops, which may not be hygienic, disposable chopsticks and rough napkins, but those noodles and rice are very delicious, although I do not advocate the development of such unclean snack bars, but it can be seen from this comparison that the appearance does not represent the essence, and the essence of low grade also affects the development of the catering industry.

Marketing can quickly make a catering brand popular, but what can make the brand an evergreen tree in the industry is only the hard power of the brand. In the past, Han Han's "Nice to Meet You" theme restaurant, which relied on personal popularity, was sold due to various business license problems and product quality problems.

has declined significantly, and after the boom period brought by fans when it first emerged, the current development status is not optimistic.

The same is true for other similar celebrity restaurants, as for the Internet celebrity restaurants, they rely more on ingenious design and marketing, relying on the current common social networks to promote the hype, and it is logical that they have captured a large audience at the beginning of their business. But in the end, marketing itself can bring initial prosperity, but it cannot bring long-term stable sales. Marketing can only be a means to ensure that the restaurant gets the best results, of course, it can also be a means to maintain the later operation of the restaurant, but it will never be the core of the restaurant's operation.

Again, how far a restaurant can develop depends on its cuisine, not the environment or anything else.

Compared with the short life of some Internet celebrity restaurants, the longevity of some old brand shops is precious at this time.

The premature aging of Internet celebrity restaurants is in stark contrast to the evergreen of some small stores that are famous but not small, which shows more and more that whether a restaurant can be evergreen lies in whether its products are delicious or not, and whether it has core competitiveness. Obviously, restaurants that rely solely on marketing do not have real core competitiveness, and no matter how good the marketing is, it can be replicated. There are only good recipes, which cannot be copied.

At the same time, due to the initial popularity of the development of Internet celebrity products, their predictions for the future are often biased, whether it is the improvement and design of dishes or the final expansion road, its plans are not consistent with the actual situation in the future, which is also an inevitable tragedy after Internet celebrity products are carried away by the victory in front of them

The price of precocious maturity is premature aging, and restaurants that have not gone through the precipitation and baptism of the years, blindly expanding and publicizing, are often bankrupt. <>

1.Internet celebrity culture's pursuit of heat and profit.

2.The connotation of Internet celebrity culture is shallow.

3.Most of the Internet celebrities are popular with the help of special hot spots, the connotation is not, and it is relatively shallow, so the continuous popularity and time will not be too long, the popularity of Internet celebrities will decrease and disappear, and their restaurants will naturally exist in name only.

4.It is purely to use the effect of Internet celebrities to try to create an imaginary "Internet celebrity" or "star culture" and use cultural phenomena to make money. Although the phenomenon of star-chasing in China is relatively common, the star-chasing behavior of "**" may be acceptable once or twice, but if the quality of service does not match the culture and cannot find the attribution of the grade, who is willing to continue to enjoy it?

Introduction: In recent years, there have been many Internet celebrity restaurants in some cities, and it may take 4-5 hours to queue, but the results of these Internet celebrity restaurants are always strikingly similar. I think that not all Internet celebrity restaurants can only be short-lived, as long as you can find the original advantages of this product, it can continue to open.

Just like Haidilao, the brand they created is service and hot pot, but Haidilao does not blindly pursue Internet celebrity products, but constantly researches and adds new dishes, and the service is also different from other hot pot restaurants, and Haidilao has no shortage of customers all year round.

1. Why are Internet celebrity restaurants so popular?

Internet celebrity restaurants are very popular now, mainly because of more successful marketing. Because nowadays, many people are not just satisfied with eating, but many people will give a certain meaning to the Internet celebrity restaurant, and some different scenes will inspire consumers to want to consume. And now many young people are more willing to try some diversified food, and they will also pay attention to the dining environment and uniqueness, so the restaurant will become popular.

2. Why do Internet celebrity restaurants fail?

Internet celebrity restaurants can quickly obtain benefits at the beginning, mainly because they keep up with the trend and do not know enough about the fiercely competitive catering market, so they just look at the short-term development, and do not take into account the development model of the restaurant in the future. The cost of rent, ingredients, and labor is very high, and if the customer flow is not reached, it will not be able to support the business of the entire store.

3. What should Internet celebrity restaurants do?

First of all, marketing is a better way for the catering industry, but if you over-market and ignore the product, it will definitely fail. Therefore, catering needs to return to the essence of the core competitiveness of the entire restaurant, so as to strengthen and increase the strength of the core competitive products, so as to attract consumers. Therefore, it is necessary to recognize the reality based on the fundamentals, do not be dazzled by the current boom fans, and need to plan the operation of the entire restaurant for a long time, and the service environment products are the foundation for the entire restaurant to continue for a long time.

Yes. Those so-called Internet celebrity restaurants are often a gust of wind, and they are sought after by many people when they first open, and their minds are not focused on the quality of the dishes, which is often short-lived.

Yes, such a restaurant will only be popular for a while, and if the food is not good, then the number of people who go there will be less and it will not be popular again.

Those so-called Internet celebrity restaurants are just a flash in the pan, because the things in these Internet celebrity restaurants are very expensive, and the taste is not particularly good, and no one goes to them later.

A friend of mine who works in the restaurant industry sometimes complains to me that there are more and more people in the restaurant industry and the competition is very fierce. I felt like my store was going to close. Especially when stores like his usually close after a few months

Is the store rent ** year on year, or ****? Some restaurateurs don't know how to do it better when they open. After a long time, I knew how to satisfy the tastes of my customers.

But when your business is good, the boss will deliberately raise your rent out of jealousy. No matter what you say, the master will leave you with a cruel verdict, otherwise you will leave. How can you give up your business so easily at this time?

It's not easy to do business. If you leave at this point, you have to start over. You have to hand over the money.

In fact, the more expensive the rent, not because the location is expensive, but because the landlord thinks your business is getting better and better. Therefore, it is best for you to discuss signing an agreement with your landlord before renting so that these problems do not happen.

Hiring employees requires high wages. Waiters are now paid well, let alone cooks. Currently, your base salary doesn't exceed £4,000, so people don't want to stay in your shop at all.

If your store is doing better, he will also ask for a higher salary and want to receive a percentage. Once you're gone, how can you find the right chef in a short period of time? At present, restaurants will choose to let the chef take a stake in the chef, which can prevent the sudden resignation and change of the chef.

Materials** vary greatly and are costly. Now he buys vegetables and meat at the market, which are getting more expensive every day. All we can say is that the difference between winter and summer is also huge.

The same dish can vary by several dollars. If all the dishes are rejected by the customers, I'm afraid the customers won't come back. I am afraid that the dishes that will be rejected by customers are not fresh or expensive.

If they keep complaining, business will go bad. To prevent business from going bad, restaurateurs will know how to buy vegetables to keep costs down and keep them fresh. That said, it's best to buy from Monday to Thursday.

Other times it's cheaper and more expensive. In addition, it will be cheaper to buy vegetables on a sunny day and more expensive on a rainy day.

How can you give up your business so easily at this time? It's not easy to do business. If you leave at this point, you have to start over.

You have to hand over the money. In fact, the more expensive the rent, not because the location is expensive, but because the landlord thinks your business is getting better and better. Therefore, it is best for you to discuss signing an agreement with your landlord before renting so that these problems do not happen.

Hiring employees requires high wages. Waiters are now paid well, let alone cooks. Currently, your base salary doesn't exceed £4,000, so people don't want to stay in your shop at all.

If your store is doing better, he will also ask for a higher salary and want to receive a percentage. Once you're gone, how can you find the right chef in a short period of time? At present, restaurants will choose to let the chef take a stake in the chef, which can prevent the sudden resignation and change of the chef.

I think it's a lot of something to do with his operations.

This is because their traffic is only temporary. It won't last that long.

Because it's all a momentary heat, most people will only go once.

I think it's generally difficult for influencer restaurants to stay afloat, just like influencers.

As the name suggests, an Internet celebrity restaurant is a restaurant that uses the popularity of Internet celebrities to hype up, and under the fan effect of Internet celebrities, many people may go to care for Internet celebrity restaurants in order to satisfy their curiosity.

The popularity of Internet celebrity restaurants is just in line with the current heat of the Internet celebrity economy, and once the Internet celebrity boom passes, these Internet celebrity restaurants will naturally not be too attractive. In addition, consumers who go to care for it will find that these Internet celebrity restaurants are just empty names, but there is no actual good taste, and many consumers will not care about it anymore after trying it and finding that it is expensive and not worth it. In the absence of a good reputation, no matter how strong the publicity is, there is no way to keep the Internet celebrity restaurant open.

The fate of Internet celebrity restaurants should be like this, the Internet celebrity economy is actually a kind of rapid consumption economy, and the publicity effect it brings should also be a kind of rapid publicity, but it plays a role in a short period of time, as long as the effect is over and the freshness is gone, it will be forgotten by the people, and the cost of many publicity is relatively high. In the case of not making a profit, it is necessary to maintain Internet celebrity publicity, and the restaurant will soon be unable to support it. Therefore, the dependence of Internet celebrity restaurants on the Internet celebrity economy is too strong, which is also the reason why its "lifespan" is very short.

Influencers and celebrities are not the same endorsements, celebrities can be much more effective than influencers, and they continue to work for a long time, unless there is a food safety problem, their restaurants will not worry about not having customers.

As a new type of restaurant marketing model, online celebrity restaurants certainly have merits. It's just that catering should return to the food itself, and not blindly engage in publicity gimmicks, which are not only costly, but also die quickly. It is better to use Internet celebrities as a favorable publicity medium and really do a good job of the restaurant's dishes, which is the king of the catering industry.

Some restaurants that have developed due to a moment of Internet celebrity should be said to have a certain network marketing strength behind them. The fact that they can build their own online celebrity restaurant is enough to prove that they are very good at grasping the psychology of customers, and they have also grasped some special opportunities in the Internet era. So it's only natural that their restaurant can be a smash hit.

Times are constantly evolving, and consumer needs are constantly increasing. At the same time, people's tastes are constantly changing. I think the reason why these influencer restaurants quickly became popular at that time, and quickly developed many chains, was because their restaurants were able to meet the various needs of people at that time.

At the same time, Internet celebrities are sometimes just some hype, and many people also come to the restaurant to pay for the consumption of the momentary freshness and trend. If the restaurant's service and food quality are okay, and it has unique taste characteristics, it will not make customers come to the restaurant and see the advertisement too much, presumably this may win many customers to come back to consume.

Constantly exploring customer psychology should be a survival rule in the industry used. At the same time, no industry can eliminate the law of competition of survival of the fittest. If the Internet celebrity restaurant is only developed due to temporary luck, and it is properly managed at first, the early development should still be like a fish in water.

If you can't strictly control the quality of service and catering in the later business process, and constantly investigate the psychological needs of customers, and upgrade all the operation models of the restaurant in a timely manner, then the Internet celebrity restaurant will inevitably be eliminated by the society.

I think this is probably the reason why the smash hit Internet celebrity restaurants have closed one after another, as if they were "short-lived" and then disappeared.