How to write a popular advertorial in the automotive industry?

Learn more about the performance and use of various cars to talk about the appearance of his encounter, and then browse more about other people's closed pants advertorials, and comprehensively, you can write your own unique views on car advertorials!

With the continuous development of the network, advertorial promotion has become the most important means of marketing and promotion in automobile sales, and an excellent auto advertorial plays a pivotal role in both publicity and promotion and in improving customer conversion rate.

Tip 1: The number of soft text should be appropriate and reasonable.

Generally, the number of words in the title of an online advertorial is controlled between 16 and 20 words, such as "Don't spend a penny, the car will be driven for free for three years". The body text is between 500 and 1500 words, if the number of words is too small, it will not be able to convey enough information; If the number of words is too much, the viewer will not have much patience to read it, basically look at the general meaning.

Tip 2: The paragraphs of the advertorial should be clear and clear.

For the relevant advertorials of the product category, it is best to list them one by one according to the selling points of the model, which can give people a clear and organized feeling. **Advertorial,**Advertorial** can be listed in segments according to different models and different ways, so that people can clearly understand the information such as models. The event manuscript can be listed according to the time, place, vehicle type, content, operation process, etc., so that customers can clearly understand the specific information of the event and enhance the credibility of the event.

Tip 3: Advertorials are more intuitive.

If you can add ** to the content of the advertorial, the effect is better, and the article is published through the network, which not only increases the persuasiveness of the article, but also has an intuitive image effect. However, the advertorial should not be too obvious, nor too exaggerated, even if it is a good advertorial, too much, too obvious, it will make readers disgusted (**content can include brand trademarks, models**, **event advertising screens, dealership address maps, etc.).

When writing an advertorial, it should be combined, the article should be clearly organized, and there should be bright spots.

01Do sufficient market research.

Writing automotive soft copywriting must first let consumers know more about the product, so that consumers accept, it is necessary to do a good job of full market research, similar competing products, the same level of model differentiation and positioning, the distinction of the target group, after doing a good job of research, find the common ground of this user group, and carry out targeted advertorial promotion, in order to attract consumers more effectively.

Car advertorial promotion copywriting must have a clear theme and keyword setting, often before starting to write to set the theme, and then around the theme of the topic writing, in addition, but also to set the corresponding keywords, the more clear the keywords in the article The more accurate the user will be, which can effectively improve the value of soft copywriting, increase the communication intensity and the role of recommendation, and the effect is more obvious.

03 There is a storyline.

The automotive industry itself is a high-end product line, if you just write about the car, it will be the same, there is nothing to see, but the story written with emotion is more in line with the user's taste, and the user is in product marketing, which can bring the car company and the user closer.

04** Together.

Beautiful** can always move people, increase the desire to let people view, we can add some fun through ** and text typography, while carrying out car publicity, you can also have a humorous and witty side, down-to-earth advertorial promotion may be more acceptable.

The above is the car soft copywriting skills, grasp the form of expression, start from doing a good job of market research, block the highlight of the theme, cater to users, increase the story of the story and other convenient writing, if you have the need for copywriting, you can click the link below for consultation.

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