What does the so called 4S shop refer to, which 4S, thank you

What is a 4S store?

4S store is a car franchise model with "four-in-one" as the core, including vehicle sales (sale), spare parts (sparepart), after-sales service (service), information feedback (survey), etc.

The 4S store was imported from Europe to China after 1998. Because it has established a close production and marketing relationship with various manufacturers, it has the advantages of beautiful shopping environment and strong brand awareness, and has been imitated by many domestic manufacturers.

4S stores generally take a brand in a region to distribute one or several stores at a relatively equal distance, in accordance with the manufacturer's unified store design requirements to build, the investment is huge, often tens of millions, or even tens of millions, luxurious style.

4S shop is a collection of car sales, maintenance, accessories and information services as one of the sales stores, an investment of about 25 million yuan to establish a 4S shop in 5-10 years will not lag behind. In China, 4S stores still have a long way to go.

The 4S store model has developed rapidly in China in recent years. The 4S store in the automotive industry is a business model launched by automobile manufacturers in order to meet the needs of customers in terms of service. The core meaning of the 4S store is "car lifetime service solution".

Some critics commented on the model: "The 4S store model is actually a product of the fierce competition in the automobile market. With the gradual maturity of the market, the user's consumption psychology is also gradually mature, the user demand is diversified, the requirements for products and services are getting higher and higher, more and more strict, the original sales system has been unable to meet the needs of the market and users.

The emergence of 4S shop can just meet the various needs of users, it can provide well-equipped, neat and clean maintenance area, modern equipment and service management, highly professional atmosphere, well-maintained service facilities, sufficient spare parts, and rapid and timely tracking service system. Through the services of 4S stores, users can have a sense of trust in the brand, thereby expanding sales. ”

Therefore, the key words of "4S" are "solutions" and "services". In fact, in the context of "serving the economy and society", the "4S" model is actually the same as some other industry sales and service models that have entered the era of "solutions and services as the core competitiveness", but the name is more fashionable and newer.

Vehicle sales, spare parts, after-sales service, information feedback.

The 4S store includes vehicle sales (SALE), spare parts (SPAREPART), after-sales service (SERVICE), information feedback (SURVEY), etc. So it is referred to as 4S shop.

To put it simply, it's the equivalent of a specialty store. It is designed by the manufacturer and managed according to the manufacturer's model.

At present, domestic joint venture automobile manufacturers have 4S stores all over the country. These manufacturers directly to the 4S shop ** vehicle and spare parts, 4S shop is responsible for sales and after-sales service on behalf of the manufacturer. However, 4S stores are not allowed to sell cars from other manufacturers.

Due to the relatively large investment of the 4S store, the establishment and management are relatively strict, and the service is relatively perfect, so its maintenance is also relatively expensive.

As mentioned above, manufacturers only supply to 4S stores, so are the cars sold by 4S stores not available elsewhere? Of course not, there are some secondary dealers on the market, and these secondary dealers sell all kinds of cars. As long as he thinks it is profitable, he will ask the 4S store for the goods and then buy them to the consumer.

Manufacturers generally do not allow 4 stores to do this. But the 4S store has a sales task, and when it can't be sold, it can only do so, and the manufacturer, when the sales are not satisfactory, will also turn a blind eye.

For us consumers, the transaction price of the car bought in the secondary dealer may be cheaper than that of the 4S store, and the warranty period can also be free of charge, because the 4S store across the country has to provide users with this service on behalf of the manufacturer. But one thing is that the adopted son must not have a biological son, you didn't buy a car from me, but I want to give you a warranty for free, of course, you won't have a good face.

4S shop is a one-stop service integrating vehicle sales, after-sales service, spare parts and information feedback! However, the 4S store is applied to the manufacturer by the investor, and the manufacturer can only operate after giving authorization!

If it changes, it is some maintenance of one arrow car, some specialized one shop.