The bid for the through train is high, why are there no clicks?

It could be a poor click-through rate.

You can check the average market bid of keywords in the traffic analysis or keyword recommendation tool, and on the basis of the average price, through the uphill and downhill method, according to the yuan, the price is increased little by little, and the change of traffic is observed.

After the traffic is maximized, keep it stable, and then reduce the price a little bit to find the ** with stable traffic.

Traffic value refers to the profit value of a traffic (through train click).

Traffic Value = Single Profit * Conversion Rate.

After calculating the traffic value, it can be compared with the click unit price, as long as the click unit price does not exceed the calculated traffic value, regardless of the number of clicks, the through train will not at least be in a loss.

You first look at whether there are impressions, if the impressions are high and there are no clicks, it is a poor click-through rate.

If there is no display, there are few impressions, then it is necessary to attract views (display) to improve the display: add model words (**, **, children's clothing, etc.) category off-site targeting.

1. Different stores and accounts have different weights and conversion data, and the effect of advertising and promotion will be different.

2. The formula for through train deduction is: the bid of the next person * the quality score of the next person and the quality score of his own quality score +.

3. Therefore, it does not mean that a high bid will necessarily have a high click-through rate, but that only a high click-through rate can be obtained at the top of the ranking, and a low quality score will lead to a low ranking.

Make a good title and the main image.

Your weight is low, first raise the weight nutrients.

There is a yellow and a pen icon behind each key in the through train promotion plan, click there, and you can see the ranking of the bids.

First, the category is not right, and the quality score is low.

Second, there are multiple products in the store that use the same word, and only 2 products can be displayed.

Third, the through train products should be continued, and the quality score will decline after stopping.

Fourth, there must be a reaction after the through train ** to see your location.

Fifth, when others use software to control, your ** is only for a while, and after that moment, it will be someone else's product occupancy.

The original meaning of the through train is from one city to another, the vehicle in the process of driving, if there is no accident in principle, do not stop at any intermediate station, directly to the destination of the vehicle, so as to facilitate the travel of passengers and save time to a greater extent, similar to the direct car. There are also many meanings in real life, mainly referring to saving time, concise, convenient and convenient.

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The high bid of the through train may not be displayed because the ranking of the drive is related to the score and the bid, and the score is not only related to the word, but also related to the output of the clear ratio It may be because the words you are looking for are not weighted, and the platform is scum, so it will give the display position, or you need to look at the display value, if there is no value, it is a resource We need to be guided by the click-through rate, do some differentiation, and then screen and optimize the creativity, crowd and region, etc

Summary. The number of clicks on the drive-through can be affected by several factors, including your pricing, your ad creative, your region, and more. If you're not getting good clicks, you can try adjusting your pricing, changing ad creatives, changing locations, and more to increase your clicks.

The number of clicks on the through train can be affected by a number of factors, including your pricing, your ad creative, your region, etc. If your clicks aren't getting as good as you want, you can try adjusting your pricing, changing your ad creative, changing your location, and more to increase your clicks.

No clicks on the drive-through can be due to a number of reasons, first of all, your ad creative may not be engaging enough, you can try changing your ad creative to make it more engaging. Second, your timing may not be reasonable, so you can choose a more suitable timing based on your target audience's habits. Finally, your delivery region may not be accurate enough, you can choose a more accurate delivery region according to the geographical location of your target audience.

In short, you can increase the number of clicks on the direct train by changing the ad creative, the right time and the exact location.

**Through train is the promotion method of **, through bidding and payment to get the opportunity to get the recommendation on the **search page. For each click on a referral position, the publisher will be charged the total cost of the corresponding number of clicks multiplied by the set bid amount.

The reasons for the lack of hits after the opening of the through train are:

1. When the ranking is relatively low, not on the first few screens or not on the first few pages, when the visitor opens the page where the through train promotion is located, there will be clicks, but the visitor does not see or pay attention to the through train promotion, there will be no clicks.

2. The ** and the core of the display ** are not attractive, and the visitors see the promotion of the through train of the show, but there is no interest in clicking, which will also lead to no clicks on the noisy hall.

**Through train is not**the higher the better, this is also relative. 1. The competition for those keywords you set is becoming more and more fierce, and everyone else raises the price to do this word, which will naturally rise. 2. Most of the ** keywords are opened for a longer time, and there will indeed be better display rankings and quality scores.

1. Is the higher the bid for the through train, the better?

But if your through train optimization is good, it won't attract customers to click on your ads.

Naturally, you will make less money, and in this case, of course, your baby will not have a good ranking, so you can only set a higher ** to get a better ranking.

Therefore, it is not that the higher the through train, the better, and this is also relative.

2. Is the longer the better?

The longer it opens, the better the effect, of course, the premise is that the operation is favorable, click on the unit price to see if there are major promotions and other activities in the current time period, as well as word selection and other considerations.

Generally, the average bid in the market is no problem for the normal driving model Kuga, and it will be lower if the performance is long.

Driving is still based on ROI as the ultimate goal, ROI transaction is good, no matter how much you invest, it doesn't matter how expensive PPC is, of course, PPC is lower and better.

It is recommended that you should analyze the characteristics of the product and various factors, select the most ideal area to deliver, control the word click, and gradually optimize.

In this way, we can achieve the results we want, and we don't blindly chase high bids.