How to set up a survey on the impact of the Internet on employees and how to deal with it

Network market research, also known as online market research or online market research, it refers to the systematic, planned, and organized collection, investigation, recording, sorting, and analysis of market information related to products and services through the network, and objectively measuring and evaluating the current market and potential market, so as to solve the relevant problems of marketing, and its research results can be used as the basis for various marketing decisions. Nowadays, the use of the Internet has spread to hundreds of millions of users, so the online market research is more and more favored and recognized by the surveyors.

Online market research is faced with a variety of Internet users hidden behind the monitor, and they constitute the whole and overall network market research. Although the method of sample selection is different from traditional market research, online market research will eventually evolve into a survey of actual potential consumers. Although there will be a certain gap in the overall representativeness, the sample of the online market survey for a specific product can still be highly representative.

Because traditional market research requires a lot of manpower, financial resources and time, the scope of research in traditional market research is generally limited to a city or a region. In the case of online market research, the investigator only needs to send out his own electronic questionnaire on the Internet, and the network technology has helped the implementation of this kind of region-free survey.

Compared with traditional market research, network market research has certain advantages, such as: simple organization, low cost, high objectivity of survey results, timeliness and sharing, high reliability of information collection, no time and space limitations, and the cycle of its investigation is greatly shortened.

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First, cost savings. Compared with traditional research, the cost of online market research is relatively low, eliminating the cost of questionnaire printing and interviewer salaries. However, if you want to carry out online market research, you need to pay for questionnaire promotion, and if you want to quickly and effectively conduct a questionnaire, you can carry out paid questionnaire research online.

Second, the amount of information is wide. When conducting online research, the data that can be collected is more extensive, not limited to a certain district of a city, etc. Moreover, the relationship of mutual trust between people is becoming weaker and weaker, and the possibility of traditional research being rejected is very high, and online research is gradually being recognized by everyone.

In this information age, it is better to keep up with the pace of social development.

Third, the collected data is more efficient and accurateThe online survey questionnaire can be set up with a variety of question types such as logical questions and required questions, which effectively avoids the occurrence of multiple questions, missed questions, and wrong filling in the traditional interview, and ensures the accuracy of data collection. At the same time, after filling in the questionnaire for online research, data entry can be directly generated, which saves the time of manual entry of electronic questionnaires and improves access efficiency.

Compared with traditional market research, online market research has incomparable advantages, such as low research cost, high efficiency, convenient processing of survey data, and no limitation of time and place. Therefore, online market research is known as the main means for enterprises to conduct market research in the Internet era.

First. Timeliness and sharing.

The network transmission speed is very fast, and the network information can be quickly transmitted to any network user connected to the Internet! Therefore, netizens can see it, which ensures the sharing of online research.

Second. Convenience and affordability.

Researchers send out electronic questionnaires on the enterprise**, provide relevant information, or modify and enrich relevant information in a timely manner, and the respondents can click the mouse or fill in the questionnaire according to their own will in front of the computer, and then they can sort out and analyze the feedback information, which is very convenient!

Third. Interactivity and adequacy.

The biggest advantage of the network is interactivity! To a certain extent, online research has the advantage of interviewing people, and online survey researchers can also ask questions related to questionnaires to reduce problems such as unreasonable questionnaire design. Online research also has the advantage of staying in the questionnaire, which allows the respondent to think fully.

Jiang's combination of these advantages forms the characteristics of interactivity and adequacy of network research.

Fourth. Reliability and objectivity.

Compared with traditional market research, the results of online research are more reliable and objective, mainly based on the fact that the respondents have a certain interest in the company's products, and the respondents participate in the survey completely voluntarily, which is highly targeted. Respondents are surveyed in an environment of complete independent thinking, which can ensure the objectivity of the survey results to the greatest extent.

Fifth. There are no limitations in time, space and geography.

Traditional market research is often limited by region and time, while online market research can be conducted 24 hours a day, and it is not limited by geography.

Sixth. Verifiability and controllability.

The use of the Internet to conduct network research can effectively implement systematic inspection and control of the quality of the collected information. First of all, the online questionnaire can be attached with a comprehensive and standardized explanation of indicators, which is conducive to eliminating the survey bias caused by the respondents' unclear understanding of the indicators or the different interpretations of the investigators. Secondly, the review and inspection of the questionnaire is automatically implemented by the computer according to the set inspection conditions and control measures, which can effectively ensure the 100% review and inspection of the questionnaire and ensure the objectivity and fairness of the inspection and control.

Finally, the identity verification technology of the respondent can effectively prevent fraud in the process of information collection.

There are five main steps in online market research:

1. Determine the goal.

Only when the questions of online market research are clearly defined and the research objectives are established can the research be designed and implemented correctly.

2. Design a research plan.

The specific content of the design of the research plan includes the identification of data**, investigation methods, investigation methods and contact methods, etc.

3. Collect information.

After the survey plan is determined and the relevant inquiries are issued, the information collection stage begins, which is more convenient and faster than the traditional research method.

4. Information collation and analysis.

The key to collating and analyzing information is to use data analysis techniques, such as cross-list analysis techniques, profile techniques, comprehensive indicator analysis, and dynamic analysis.

5. Write a research report.

Report the main findings related to marketing decisions and follow all the principles of organizational structure, formatting, and writing fluency.

The research steps of bai promotion mainly need to be carried out as follows

The next few items:On your DAO sold within the property.

Surveys of the product industry:

For example, how competitive is the industry, how large is the market capacity, etc.;

Competitor Surveys:At present, how many similar products are sold on the market, how many are diamond-level sellers, their advantages and disadvantages, what are their best-selling products, what are their prices, etc.;

Investigation of your ** quotient:How many first-class merchants are available for you to choose, what are their advantages and disadvantages, how credibility they are, whether the supply is timely, etc.;

Survey of your consumers:Whether the product I offer attracts them, what they say about it, how receptive it is, etc.;

A survey of the alternatives you are selling:Which products and my products can meet the same needs of buyers, whether they will give me a strong impact, and the advantages of my products compared to them, etc.

to the platform where the article is published, etc

First determine the scope of the research, then determine the research method, research, and write the research report.

The five steps of online market research are:

2) Determine the research target. Genus.

3) Inquire about the relevant research objects.

4) Determine the applicable information services.

5) Information processing, sorting, analysis and application.

Online market research is the process of collecting, sorting, analyzing and researching marketing information systematically based on the Internet, as well as the behavior of using various search engines to find competitive environment information, customer information, supply and demand information. It has the characteristics of timeliness, sharing, accuracy, interactivity, economy, controllability and no time and space limitations.

There are many advantages to using the Internet for market research compared to traditional market research methods::

1. Timeliness and sharing of network research information.

2. The convenience and economy of network research methods.

3. The interactivity and adequacy of the network research process.

4. Reliability and objectivity of network survey results.

5. There is no limitation of time, space and geography in network research.

6. Verifiable and controllable research information.

The "research factory" has an explanation, determines the project, designs the questionnaire, distributes the **, analyzes the data, and issues the report.

Advantages: First, its interactivity, this interaction is not only manifested in the consumer's opinions and suggestions on the existing products, but also in the consumer's participation in the product that is still in the conceptual stage, which will enable enterprises to better understand the market and gain insight into the potential needs of the market;

The second is the timeliness of network research, on the one hand, the speed of research information transmission to users has accelerated, and on the other hand, the speed of information transmission from users to researchers has also accelerated;

The third is the convenience and economy of network research, in the whole process of the survey, the researcher can also modify and supplement the questionnaire in a timely manner, and the respondent only needs to have a computer and Internet access conditions to quickly and easily feedback their opinions. At the same time, the respondents can also quickly and conveniently sort out and analyze the feedback data, because the feedback data can be directly formed into a database.

Fourth, its reliability and objectivity, on the one hand, because the visitors of the enterprise site generally have a certain interest in the company's products, on the other hand, the filling of the network survey questionnaire is voluntary, not the "compulsory" of the traditional research type, so the filler generally answers the questions relatively seriously, and the reliability of the survey results is high. At the same time, the respondent is in a completely independent thinking environment to accept the survey, not subject to the interference of human factors in the traditional research, to ensure the objectivity of the survey results to the greatest extent, so the survey results based on existing customers and potential customers can largely reflect the consumer mentality and market development trend, the results of the survey are more objective and have high reliability.

Fifth, it is cross-temporal, network research through the Internet can be carried out 24 hours a day, and its research objects can be from all over the world.

Sixth, its cost is very low, faster than traditional research, low cost, high efficiency, convenient for data mining.

Network market research, also known as online market research or online market research, it refers to the systematic, planned, and organized collection, investigation, recording, sorting, and analysis of market information related to products and services through the network, and objectively measuring and evaluating the current market and potential market, so as to solve the relevant problems of marketing, and its research results can be used as the basis for various marketing decisions. Nowadays, the use of the Internet has spread to hundreds of millions of users, so the online market research is more and more favored and recognized by the surveyors.

For now, online market research will only be used as an additional support method and not as an alternative to traditional market research methods. In other words, online market research can be the best complement to other methods of interviewing people who are hard-to-reach in person, ** or letter, such as business people and teenagers.

Of course, when some institutions need to conduct specialized research such as employee surveys, ** evaluations, etc., online surveys may be the most effective and appropriate method of research implementation. Regardless of the use of online market research, we need to pay special attention to the extent to which respondents are representative of the group targeted by the study. Otherwise, the results obtained using online market research are not representative.

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(1) The stage of developing new products and innovation.

According to the situation of investigation and research and the conditions of the enterprise itself, fully understand the user requirements and the trend of competitors, and put forward the initial idea and idea of developing new products within a certain range. The idea of creativity mainly comes from the requirements of users, and the employees of the enterprise and the technical personnel outside the factory use the scientific research results of experts and scholars.

2) The screening stage of new product development ideas.

At this stage, ideas that are eligible for development are selected from the many proposals that are solicited for development. When screening, it is necessary to adhere to the correct direction of new product development and take into account the long-term development of enterprises and the needs of the current market, as well as to have a certain technical reserve.

3) Determine the decision-making plan and prepare the design task book.

According to the needs of new product development objectives, the basic characteristics and development conditions of future products are summarized and described, including the main performance, target cost, sales estimate, development investment, and the degree of utilization of the existing conditions of the enterprise, etc., and then the technical and economic demonstration and comparison of different schemes are carried out to decide the trade-offs.

4) New product design and trial production stage.

New product design is generally divided into three stages: preliminary design, technical design and working drawing design. The trial production of new products generally includes two stages: sample trial production and small batch trial production. Sample trial production is to check the quality of the design, the structure and performance of the product, etc.; The small batch trial production is to check the process and check the manufacturability of the drawings.

For products that decide to be trial-produced, trademark and decoration design are also carried out. Finally, a cost-financial analysis and initial pricing are carried out.

5) New product test stage.

Most products need to pass trial or trial marketing inspection. Trial refers to the user directly try the sample, the enterprise tracking observation, timely collection of trial facts, improvement opinions, user habits, as well as packaging, decoration, trademark design requirements, etc. Test marketing refers to the organization of products and their trademarks, decorations, advertising, and sales services in a small market environment to test user reactions on the spot.

6) Formal production and sales stage.

Before the formal production of the product, a large number of production technology preparations should be carried out, including equipment, technology, tooling, tools, power, materials, personnel training, etc., which involves every employee of the enterprise.

The product on the market, must be based on the information obtained in the process of trial and trial marketing, develop an effective marketing mix strategy, enter and occupy the market as soon as possible in 100 years, enter the growth period of the product life cycle, and quickly reach a certain market share. 51 Survey Network, make surveys easier and more convenient!