What you need to pay attention to when writing web content

This question was not asked to me by a customer, but was asked by me. The understanding and grasp of this issue can show the degree of awareness you have about e-commerce. Perhaps many merchants will not hesitate to say:

The content of the web page, of course, is for the user to see." There are also some businesses that have been built, and a lot of news and information are put in it, does it make sense, and you have to watch the news? Let's laugh!

Why? Let's read on.

To write web content for users to see, you need to:

Know how to think about advertising: Let the same type of users find the information they like to see (have demand) on your site, and the information that users agree with is more likely to win trust. So that users become your customers.

The shorter, the better: users' time is precious, and they never take the content of an unfamiliar site as seriously as we do with other sites.

The content should have a primary and secondary focus. The articles of Zhongshan** construction under Zhongyuntong Technology Co., Ltd. are all in bold font, which is the purpose. Art, animation, etc., guide users to follow your thinking.

To write a web page to search engines, you need to: identify the keywords of the web page, and then appear frequently in the article. For example, if you talk about "fitness methods", you should not mix the words "** method" or "** method" in the web page, but write these words as "fitness methods".

When appropriate, connect some keywords to authoritative professional sites. For example, if your web page tells about fitness-related content, then using fitness as a link anchor text to Zhongshan** construction will make the search more confident that the content of the page is topical. (Don't forget the word authoritative) Web content pages are linked to each other by link anchor text.

First of all, it is important to clarify who the content of the web page is intended for. Know what kind of content they like? The article is objective, truthful, and not deliberate.

The best content for network marketing should be integrated into advertising thinking, the content should have a primary and secondary focus, streamlined, wordy, art, animation, etc., to guide users to follow your thinking. Keywords are reasonable and focused, add bold, italics, or put between h1 keywords, appear in the title, meta keywords, and meta description, and the web content pages are connected to each other in the form of link anchor text.

1.Write easy-to-read text, stick to the topic of the article, and integrate the content of the article reasonably.

2.The title should be standard and concise, include keywords as much as possible, and the writing should be varied.

3.Incorporate a personal touch, use less empty words, and use subheadings as much as possible.

4.With agitating emotion, the text is required to be no less than 400 words, the layout is beautiful, if there is a subtitle or subheading, the title is bold.

5.The paragraphs should be clear, usually in three paragraphs.

1.Color matching issues.

It is best not to have more than 3 colors on a web page, one side of the visual effect is chaotic, the color is soft, and the color with strong contrast cannot be applied to the general, fashionable. Generally not easy to match the color, use grayscale matching.

2.Font issues.

A very important problem, with the standard word standard color, this is a standard, line spacing is generally controlled at about 20px, not too small, not too big, pay attention to their size, Chinese 12px, English 11px or 10px. Don't use black characters, you can use grayscale or other soft colors to unify the color and size of the entire web font and standardize the whole.

3.Layout specifications.

It's important to have a layout that takes into account the customer's browsing habits and what they want to show, and optimizes it. If a web page is not properly laid out, it will not only affect browsing, but also be very ugly.

4.Making habits.

You must be very familiar with all kinds of ** functions, and you must do it very comprehensively, for example, what content should be very clear about a **, do not wait for the customer to add it after it is proposed, it will appear that you are very unprofessional.

5.Don't overlook the details.

The customer has a bad feeling about the **, but he can't say it, most of the details are dealt with, and every pixel of the web page is carefully handled, and strive for perfection.

With the advent of the Internet era, web pages have risen rapidly with the development of the Internet, and people have more and more ways to obtain information. Nowadays, everyone is accustomed to browsing the web to obtain relevant information, and the design and production of web pages has become very important.

Enterprises and institutions need to display products, services, culture, ideas, etc. through the web page to promote the enterprise or improve visibility, once the first is completed, people in the country and even the world have the opportunity to see, can provide more cooperation opportunities for business operation and development. Therefore, the development must first understand the needs of users and the purpose of site design, build a customer satisfaction, and make a reasonable plan to make a feasible design plan.

How to make a web page:

1. Usefulness of the website.

Before making a net, you must first determine what this ** is used for. If you want to be a company, about electronic appliances, then the next thing is to focus on electronic appliances and other content to conceive, of course, you can also refer to similar **.

2. Take the domain name.

Next, according to the previously conceived **content to take a root domain name,Don't underestimate the domain name,It plays an important role in the future development,If it is a business**, it is recommended to use the company's brand name of the spelling or spelling.

3. Develop the source code of the first program.

After the domain name is taken, the next step is the most complex web design and construction part, if time is pressing, it is recommended to use the template source code developed by others in combination with their own ideas to modify.

4. Rent server space.

After the program source code is done and tested normally, it is necessary to rent server space, such as: 300m space is enough for enterprises. The server is divided into two parts: domestic and foreign, the domestic one needs to be recorded, and the foreign one does not need to be filed for direct use.

5. Use FTP to upload the tool.

After the server space is purchased, the program source code of the ** program is uploaded to the server space with the ftp upload tool, and the background data is imported to the space database, so that the ** is made and can be operated normally on the Internet.

What to pay attention to when making a web page:

1. Some principles of the theme.

The theme should be small and fine, not to give people a sense of being seen everywhere, but to make people have a strong sense of theme and be very distinctive. It is best to suggest that the subject matter is what you are good at or like. If you are good at programming, you can build a programming enthusiast**, such as being interested in football, you can report the latest games, etc., so that people will not get bored.

The goal of the subject matter should not be too high. Otherwise, it is very difficult to surpass.

2. Naming.

**Naming should be legal and reasonable, and never use reactionary, pornographic, superstitious and other nouns. And**naming is best between 4 and 6 words, so that it is easy for people to remember, if you want to reflect a certain connotation, to browse dry more imagination space, it is recommended that the naming should be distinctive.

When making a web page, you must do what the customer needs, and the theme must not deviate.

To write web content for users to see, you need to:

1.Know how to think about advertising: Let different types of users find the information they like to see on your site, and the information that users agree with is more likely to win trust. So that users become your customers.

2.The shorter the better: Users are tempted to take their time as hard as they do with other sites.

3.The content should have a primary and secondary focus. SEO 100,000 why articles are in bold font, that's the purpose.

4.Art, animation, etc., guide users to follow your thinking.

1.Identify keywords for your web page and then appear frequently in your articles. For example, if you talk about the "method" page, you should not mix the words "method" or "method" in the page, but write these words as "method".

If you're careful, you'll find out why SEO 100,000 is never ambiguous in this regard.

5.When appropriate, connect some keywords to authoritative professional sites. For example, if your page tells about SEO-related content, then 100,000 reasons why using SEO as a link anchor text to SEO will make searches more confident in the topic of the content on the page.

Don't forget the word authority)

6.The content pages of the pages are connected to each other in the form of links and anchor texts.

Familiarity with web tags, js and other professional knowledge is required.

Pay attention to typography, white space, content quality, etc.

The layout is to let the user have a good reading mood.

The white space is to make the overall web page look less crowded.

The quality of the content is to improve the quality of the whole **.