When choosing the public target for communication, a lot of effort should be spent on what kind of o

What does your small business do? Usually the service category can be advertised with business cards or leaflets in local hotels, restaurants, and other service industry stores, and the popular ones can be advertised on local TV stations.

1. Internet: The network has abundant information resources, and people can easily and quickly query and use these DAO resources.

Elevator advertisements and supermarket advertisements, as well as office building advertisements, garage entrances and exits, these are the real public.

Educational dissemination.

The object of study is the whole communication system and the whole process of educational information dissemination activities.

Educational communication is a comprehensive use of the theories and methods of communication and education to study and reveal the process and law of educational information dissemination activities, in order to achieve the optimal educational effect.

The process of educational dissemination refers to the process in which educators intercept education and transmit and exchange educational information to the educated.

Communication is a science that studies the occurrence and development of all human communication behaviors and communication processes, as well as the relationship between communication and people and society, and is a science that studies social information systems and their operation laws. Communication studies the process of communication, i.e., the communicator, the medium, the recipient, the content of the communication, and the effect of the communication.

It is now the most popular industry, with unlimited development prospects, newcomers must first find a platform for release such as Penguin, in the field of determining to do self-a**, regularly update ** or articles to attract fans, the more fans will be, the better the income.

The main factors influencing the choice of advertising media are as follows:

Expense cost. For enterprises, the cost is also required, and the expected market and income of the product should be weighed with the cost of expenses, such as advertising in the CCTV Spring Festival Gala, the cost requirements are very high, not the general products or enterprises can afford; Before choosing a medium, consider how much you can invest in advertising.

Ad audience distribution.

This should not be difficult to understand, there are more elderly people who listen to FM, there are more young people who watch online idol dramas, there are more people who go to work in magazines and newspapers, and there are more ordinary people on buses, etc., different media channels or facing different public groups, only in line with the product or advertising target group advertising can achieve the maximum effect.

Ad attributes or product targeting.

Public service advertisements are generally less reviewed, while commercial advertisements are more rigorously reviewed, and in terms of the high-end and low-end issues of product positioning, it is also determined that the channels used by high-end products and low-end products are different.

The problem of advertising coverage and efficiency.

Television and the Internet are the most extensive and fastest mediums, but the cost may be relatively high, if you need to create a large atmosphere in a short period of time, it is a good choice, while magazines and other media, should be long-term and continuous, and the effect is not obvious.