How to write a good original article, how to write a good advertorial to promote?

Look at your signature is taobao! It may be because of the taobao you do, you have to think about long-tail keywords, keywords density and so on more to improve**. And not purely original!

For Taobao's products, I think marketing promotion strategy is more important than SEO.

I also write original every day, but I still haven't let my stand up. What can I do? In addition to being outer

chain, write original articles, I don't know what to do anymore. And it's always unstable, and there will be one and another when it won't, which is really tangled.

Advertorials are "text ads" written by the marketing planners of enterprises or copywriters of advertising companies compared to hard advertisements. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly. By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".

The pursuit of advertorials is a kind of spring breeze and rain, moisturizing things silently communication effect. If hard advertising is Shaolin Kung Fu; Then, the advertorial is a Wudang boxing method that hides needles in the cotton and overcomes rigidity with softness, both soft and hard, and both internal and external. Advertorial marketing is the most powerful marketing tool.

What we call "advertorial" refers to the text (**) mode that enables consumers to enter the "thinking circle" set by the enterprise through specific conceptual appeals and reasoning in a way that puts facts and reason, and quickly realizes product sales with strong targeted psychological attacks.

There are two definitions of advertorials: one is narrow and the other is broad.

Soft and hard are relative, and not straightforward advertising expressions can become soft and wide.

Advertorial: The soft text in the form of text is advertorial.

1. Narrow definition: refers to the pure text advertisements published by enterprises on newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.

2. Broad definition: refers to some promotional and explanatory articles that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or networks and other publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case studies, etc.

845480066, the promotion of advertorials on the Internet is mainly to do the quantity, I asked him to send it, and the front is to deduct Wei.

To write a good article on the advertorial promotion platform, you must first clarify the goal, know what you want to achieve, and determine the type and channel of the advertorial around the purpose; Secondly, have a deep understanding of the product or brand you want to promote; Its three spikes leak to highlight the core selling point, as long as one is enough; Fourth, the theme of the advertorial should be clear, the content should be vivid and lively, and not too far off topic, everything is around the core selling point; Fifth, the article should be published together with multiple **, and you can choose some high-weight, high-reading and bright-looking ones to form a scale effect.

In the early days, many webmaster friends were able to write one or two original articles. At the beginning, it is best to write the original forest chain creation article in the form of a summary, covering all the knowledge involved in related majors, and the radiation coverage reaches the widest range. In general, we can make a big summary of some topics or knowledge, and after summarizing it, it is a good original article to describe it in our own words.

In the medium term, because the first two articles are very broad, then split one of them into a number of small topics, each of which can be written separately. At this time, we can describe a certain topic in detail, if ** build this big topic. We can add this to the other production processes, **, post-maintenance and add this to explain in detail, so that it is a good original article.

In the middle and late stages, if all the involved are written, then basically the writing ability is almost practiced, look at the same type of **, or information station, find the latest information, and the fastest real-time hot spots. Each topic can be written separately.

In the later stage, you can basically continue to update the article through the experience of previous writing.

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

For example, if users like to search for relevant product models, they can meet the needs of users in this aspect by knowing the layout of long-tail keywords about product models.

The first choice for advertorial release" Laimedia.com.

As far as I know: they can not only be in Sina, NetEase, Baijiahao, Xinhua, Phoenix, Tencent, CCTV and other 3000 portals and places**, but also want to publish which**direct payment can be released,** and on the official website public, I summarized several advantages:**are transparent, fast publishing, and the advertorial can also be ranked on the home page.

To write an advertorial article, you must first have an attractive title, and secondly, you must have an attractive title, do not search for all the text, and the content of the article should be logical, which can highlight the advantages of the product.

Find an entry point for Li's own article, think clearly about what the topic of this article is, and what kind of angle to start the topic from, so as to determine the core of the servant in writing.

A well-structured advertorial promotion essay allows you to make the most of your writing skills and convey your ideas correctly, concisely, clearly, coherently, and completely. The key to a well-structured advertorial promotion article is the whole article.

1.Appropriate titles.

2.Opening. 3.Main discussion.

4.Conclusion.

Let's take a closer look at each element of the structure of an advertorial promotion article.

Some novices who write advertorial promotion articles often ignore the importance of the title. However, you must produce informative and engaging advertorial promotion article titles. A great title can convey at a glance the content of your advertorial promotion article, the target audience and the problem of the advertorial promotion article.

Take the title of this article as an example.

How to write an advertorial promotion article? "Let me tell you that this is a guide to the writing of articles about advertorial promotion. "Advertorial Promotion" will tell you that it is aimed at people who want to make money.

How to Write an Article" lets you know if your target audience is a novice or aspiring writer rather than an experienced one.

I wrote this advertorial promotion article for publication. This means that most readers will discover it through search engines. As a result, the title and Zheng structure include popular search terms called "keywords".

If you want your readers to find advertorial promotion articles, it's crucial to choose keywords that people type into search engines. If you're writing for the web, the title should contain at least one keyword.

2.Topics covered in this article.

3.Target Readers.

4.It promises the question.