How to market your own goods, how to market your products

Let customers know that your product is superior to others.

Let your consumers do it for you.

Here's how to market your own products:1. Refine the selling point of your product, which happens to be able to solve the pain points of customers, which is the premise that the product can sell well.

2. Publicity has been carried out through various channels, some through advertising, through celebrity endorsements, and some through the words of salesmen, to guide customers to pay attention to their pain points, cause anxiety, create anxiety, and then tell him that I can provide solutions to your pain points to be perfectly solved.

3. If you want customers to know that the quality of your product is very good, you can also provide free trials, tastings, on-site experiments, on-site comparisons, through intuitive, visually impactful on-site feelings, distinguish the advantages and disadvantages, and the on-site feeling is obvious, and you will definitely become a loyal fan of your product. Many salesmen have adopted the method of giving you free use first, and then paying when they feel that it is effective, so that customers have no worries and do not have to worry about losses.

If I can answer the customer's questions and make the customer feel that the salesperson in front of him is not only proficient in sales, but also familiar with the process from raw materials to production, I have every reason to believe that the customer will gradually develop a sense of trust in the salesperson and help the sales of the product. For example, if a saleswoman who sells socks can introduce customers to some of the raw materials used to make the socks and related knowledge, she will be able to sell more and better.

So, your knowledge should extend to the field of use of goods. For example, who would benefit from any particular product? What can it do? What can't it do? How long does it last? For customers, why it is better to buy it than to buy the same kind of product ......

You should learn to evaluate value, understand quality, and be able to explain why one brand is better than another, so that you can make valuable comparisons.

Not only is it essential to know what you're selling, but you should also be familiar with similar products from your own company and those of other companies. When a customer picks a product, you should be the source of technical information. However, I don't recommend that you throw this information at the customer and force it into him, talking to him from the point of view of the technical content of the product on any occasion.

However, you should always be ready to use this information in your sales to boost product sales.

According to the general principle, the more you know about the product, the more you will know about the production and sales links, and even under various changes and uncertain conditions, you will be able to sell more and better goods. (Excerpt from: China Customer Network - Sales Skills).

If you sell it cheaply, others will suspect that your quality is not good, if you sell it at a normal price, others will think that your style is not trendy enough, if it becomes a form of reward, it will be different, others will be glad that their good luck is not bad when they get the shoes, and they don't spend money, and they will be glad that they are lucky, and as for the problem of being a little outdated, they will not care much, after all, it is not costly.

1. Be prepared for your opening remarks.

For an unfamiliar customer, if it is the first contact, it must be necessary to prepare an opening statement, and preparing an impressive opening statement is the first step in promoting the product.

2. Learn to introduce yourself.

After the opening statement, you must learn to introduce yourself, through simple language, so that customers can be attracted, and there is no resistance, this is the second step of Cheng Gao Gong to promote the product.

3. Briefly describe the advantages of the product.

Since it is to promote products to others, you should know that the advantages of this product are in the best place, how to be able to pay attention to customers, through the introduction of product highlights, so as to really impress users.

4. Good at creating topics.

In the process of customer communication, as a salesperson, you must learn to communicate with customers according to your own needs, and constantly create various topics to grasp the needs of users more accurately.

5. Maintain a professional communication attitude.

In the process of communication, although you can't use too professional words to communicate with customers, you still have to maintain a relatively professional attitude, so that customers can have a sense of trust in the product.

1. Micro-business promotion model, at present, micro-business is a topic that many enterprises are very concerned about, and this is also a better model for enterprise merchants to promote products. When enterprises choose micro-business channels for marketing, they will always pay attention to high-quality micro-business personnel. In order to successfully use micro-business channels for marketing, cultivating micro-businesses is the key.

Establish various systems to restrain micro-businesses, so as to ensure their smooth progress. It is also very important to ensure the normal operation of this channel, and it is necessary to study the formulation of the reward system.

2. WeChat group marketing model, it is also a common practice for enterprises to establish groups and create group marketing by using WeChat. At present, many enterprises are building WeChat groups, using this platform to attract more fans, and then through enterprise administrators to interact and guide in the group, so that fans can be converted into customers. Group sales also need to be maintained, and some methods are also needed to maintain the group, and invalid customers need to be cleaned up in time, such as zombie fans, advertising fans, etc.

Ensuring a good environment for the group is a key factor in maintaining the group.

3. The distribution system sales model, today's network distribution has matured, and it has received the attention of many enterprises. Many companies will consider building a proprietary distribution system when promoting their own products. At present, the distribution system can achieve many functions, such as the one-click sharing function can better transfer product information to major platforms, obtain more fans, and then convert into customers It becomes simple.