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First of all, we must make a positioning for the product, and the customer group is in the **? Where is the market located? What are the core competitiveness of the product?
As the saying goes, a good product doesn't have to worry about not selling, but you also have to find the right way. For example, if you pull coal to Shanxi to sell, no matter how capable you are, and then you can communicate, the effect may not be good. Before selling something, you must ensure that your products can stand the test of the market, and those who sell fake and shoddy products will not have a good prospect.
The product quality is reliable, then you can let others know about this product through various channels, so that customers in need will know the information of this product. These channels include: network promotion, door-to-door visits, acquaintance introductions, offline publicity, etc., as long as the product is good, there will be income slowly.
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When it comes to selling products to others, don't be too direct. We can talk to others about things outside the product first, and observe whether the customer needs them when we slowly cut into the product. This way, customers won't be offended.
We need to learn to package ourselves so that others feel that they are experts in this area, and we must also dress carefully and be formal, so that we can strengthen the trust of others in ourselves and make it easier to close deals when selling to others.
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Selling a product is a profound science. I am also a self-employed entrepreneur and have been in business for more than 10 years. In my experience, the facts of so many years of business have taught me that it is effective.
The highest level of sales promotion is: I personally believe that the focus of sales is not on the product, but on you. To learn to do business, learn to be a person first.
If you want to sell a product, first sell yourself, sell yourself first, if you can't even sell yourself, you can't sell the product. Why market yourself first? Because you have to pay money in other people's wallets to sell products, if the other party does not recognize you as a person, they will not pay for your products.
Everyone has a barrier in their hearts, and communication is to break this barrier. Breaking through this barrier is when you sell yourself and make the other party let down their guard against you. As long as the other party agrees with you as a person, he will accept whatever you sell.
The product is secondary, and it is important to market yourself.
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A few years ago, there was a door-to-door sales of small massagers, just a man, carrying a bag. I walked to a street corner in our village, and there were many people chatting at that street. So the man came to him, and said that he had been hungry for a day, and that he would see who could eat if he had something to eat.
Someone took some food to him, and then asked him, what are you doing, he took out the small massager he was selling, and invited the villagers to experience it once. He sold a dozen of them in our village that day.
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To promote their own products, we must first find customers who need the right products, introduce themselves to customers as factory direct sales, and explain in detail the quality and advantages of their products, size, style, and color can be customized by customers. Explain to customers that there are supporting accessories, screws, etc., to facilitate customer installation, provide customers with a schematic diagram of product installation methods, and achieve after-sales service so that customers have no worries.
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When selling products to others, we must learn to collect other people's information, such as family conditions, birthdays, etc., so that we can better and closer to customers, since we want to sell our products to others, we must learn more about sales, and then use a notebook to record and sort it out, so that we can touch the hearts of customers more when talking to others, this is the sales speaking skills.
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First of all, we must have a reliable product, which is a premise for promoting the product to others, we must first recognize the products we promote before it is possible to sell them to others, we must clearly understand the products we promote, know the advantages and disadvantages of the products, and the competitive advantages of other products, etc., so as to better introduce to customers.
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To promote products in the community, we need to pay attention to the following aspects:
1.Consumption capacity analysis, household group analysis, consumption concept analysis;
2.and the property to determine whether you can go to the gate of the community to set up a point (some properties or doormen are charged, but 20-30 yuan to get it);
3.Promotions with interactive, comparative trials are more successful;
4.You can go to the bulletin board of the community to put up posters, which is also a better way;
5.The division of labor of the staff should be obvious, and they should show their spirit, if they are all playing with mobile phones, smoking or something, the effect will be greatly reduced.
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There are a few things to keep in mind:
1. Avoid the topic of sales pitch as much as possible;
2. Be sure to avoid letting people in the community mistakenly think that the ** is coming;
3. Select the appropriate sales target according to the nature of the product, so as to introduce the product tactfully from other topics according to different sales objects to achieve the purpose of promotion;
4. The most taboo in sales promotion is to sell products for a very clear purpose.
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There are a few things to keep in mind:
1. Avoid the topic of sales pitch as much as possible;
2. Be sure to avoid letting people in the community mistakenly think that the ** is coming;
3. According to the nature of the product, select the appropriate sales object, so as to introduce the product from other topics tactfully according to different sales objects, so as to achieve the purpose of promotion;
4. The most taboo in sales promotion is to sell products for a very clear purpose.
Promote sales, model pants to promote old goods; It is generally referred to as propagating a certain theory or concept. Since the reform and opening up, the vague concept of marketing has not been fully understood and played an important role in China's enterprises. In addition to having a good operator decision-making and planning, I am afraid that the implementation of marketing plans is still the business personnel who directly deal with customers.
In countries with developed commodity economies, it is believed that "marketing is the lifeblood of business", "a good hand at understanding the economic environment and responding to market changes", and "a suggestor and developer of new products".
Broadly speaking, sales promotion is a general term for activities in which the sender of the message uses certain methods and skills to make the receiver of the message accept the sender's suggestions, opinions, wishes, images, etc. through means of communication, persuasion, inducement and help.
From a narrow point of view, marketing refers to the personnel promotion in the marketing mix strategy of the enterprise, that is, the process in which the salesperson of the enterprise confirms and activates customer needs through the transmission of information, persuasion and other skills and means, and meets the needs of customers with appropriate products, so as to realize the exchange of interests between the two parties.
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