Why does the quality of promotion decrease?

The quality of promotion mostly refers to the quality of keywords. It is also a way to optimize your account, especially with the update of the phoenix nest system. Here are three key points to follow to optimize your Affiliate Account.

Clause. 1. Promotional account structure.

A good promotion account structure not only has a great relationship with the quality, but also brings great convenience to the maintenance of the promotion account in the future. In fact, the architecture of this **** is very similar, which is the problem of classification. The classification of the promotion account is channel-unit-keyword, and ** is channel-column-content.

For promotional accounts, channels can be roughly divided into 3-4. They are brand, product, business, industry. The division of units is based on keywords, and the classification is as clear as possible.

If the business scope is relatively broad, you can plan multiple businesses.

The classification of keywords is very important, and the same type of keywords should be classified into a unit. It is best to control about 10 keywords in each unit, and not more than 15. It's better to build a few more units than to pile unrelated words together.

Clause. 3. Creative writing.

If it is a unit of 10 keywords, it is basically enough to write 3 ideas. Because ideas are generally set to be preferred, try not to use the same sentences when writing ideas. I generally put the wildcard of the first title in front, the second in the middle, and the third in the back.

Two wildcards are generally inserted in the description, and the position is not fixed, and it is generally fine.

If you can carefully operate the account according to the above skills, the quality will not be too bad. But what is depressing is that some keywords are difficult to optimize the quality no matter how they are optimized, and often those words are very competitive. It should be noted that the general quality update is very fast, but the final quality will not be determined until one to two days, so you should not be too anxious when optimizing your promotion account.

1.The reason for ** (the number of visits per se** is not very high, or ** writing problem) 2The bid of the keyword (the bid ** is too low, which affects the number of occurrences)3Title writing questions (red).

The algorithm inside is very particular, and it is best to consult your company's customer service for this problem!

Keyword quality is a comprehensive indicator to measure the quality of keywords in search engine promotion, which mainly reflects the recognition of netizens to participate in the promotion of keywords and keyword creativity, and is presented in the account in the form of a three-star level.

According to the degree of matching between the search term and the promotion word, the degree of creativity of the web page description, and the number of clicks on the promoted word, the quality range of one star to three stars, generally two stars, the quality is directly related to the click**, the actual click of ** = the next bid x the quality of the next one Now the quality of the last Canadian dollar, the bid is only digging next to the ranking order, not the actual click**, so the quality is very important.

Quality Formula: Comprehensive Ranking Index Bid = Quality (Rounding) Keyword Ranking Formula: Opponent's Comprehensive Ranking Index Quality = Own Bid + Per Click**= (Next Bid * Next Quality) The Concept of Keyword Quality + Average Quality Score:

1. Account-level average quality score;

2. Average quality score at the planning level;

3. Average mass score at the unit level.

Concept of Initial Mass Score:

1. The average quality score of the industry;

2. The average quality score of the account;

The quality is calculated by the system based on multiple factors such as the click-through rate of the keyword, the creative quality, and the performance of the account or the account (the effective time of the account, the click-through rate of other keywords in the account), and is presented in the form of a quality level in the account.

The higher the quality level, the higher the quality of the promotion, the more attention and recognition from netizens. At the same time, as a reward for high-quality promotions, the higher the quality, the lower the click** you need to pay, or the higher the promotion ranking for the same bid. Based on the concepts provided, make the following understanding:

Click-through rate: Click-through rate is an important factor affecting quality, and a higher click-through rate reflects that potential customers pay more attention to and recognize the promotion results. It should be noted that the click-through rate here excludes the influence of factors such as rank and region.

The quality mainly reflects the recognition of the keywords and keyword ideas that netizens participate in the promotion. Influencing factors include the click-through rate of keywords, the quality of creative writing (the relevance of key keywords and ideas), and account performance (the effective time of the account's dull keys, the click-through rate of other keywords in the account), etc. You can reduce minimum impressions** and click-through costs by optimizing the quality of your keywords, especially to improve their relevance to your creative.

I heard others say that Jin Sui Tui is very good, you can try it.

The quality of promotion is determined for the promotion cost and display, if your quality is relatively lacking and high, and then the single click spent is relatively low, such as others 1 yuan, you may be yuan.

There is also a certain relationship between the show and the sensitivity, for example, the quality of others is 7, yours is a bend of the 10, the show will be much worse, this is all my practice.

The upstairs was very detailed. The emergence of quality is to avoid pure competition.

Quality: A comprehensive indicator calculated based on factors such as the relevance of keywords and creativity, the relevance of keywords and landing pages, keyword click-through rate, and account performance (between slides and other keywords when the account is active).

Presentation qualifications: 2. Three-star words have the qualifications for displaying on the left side of the computer and the qualifications for displaying on mobile devices; One-star words basically do not have the eligibility for left-hand display on computers and mobile devices.

Difficulty of optimization: The difficulty of star improvement after optimization (two-star yellow, two-star green; One Star Gray, One Star Yellow, One Star Green).

Because there are too many advertisements, the competition is greater, and the trust of the Internet is getting lower and lower.

The current situation is that everyone is rejecting advertising, but what you want to promote is advertising.

Because there are so many ads, people don't care about those ads.

Find customer service, our quality here is responsible for customer service! If it's low, it's a hit!

Let customer service help you adjust. Or find a friend who understands a little, if you are from Shandong Province, I can help you adjust, forget it from outside the province, I am in Jinan.

There are several situations in which the quality of the account is low:

If you want to quickly optimize the quality, you need to find a powerful partner to do it (click and see).