How to write a copywriting for advertorial promotion with a super high click through rate

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

If you can write every point to where consumers want to go, then you are half of the success, and the other half is that you need a good promotion platform, and you need to let everyone know your things.

There are many consumer groups in the face, and the purpose of expression is clear.

We have been cooperating with Soku.com, which is affordable and effective, mainly because there are many major **** platforms that Goku.com cooperates with, with a large number of views and many consumers.

The form of advertorial is varied, but it is the same, according to the content of the advertorial, the advertorial can be divided into seven categories, namely:

1. Storytelling.

This kind of advertorial is the most common form of advertorial in our daily life. Listening to stories is the oldest way for human beings to receive knowledge, so the knowledge, interest, and rationality of stories are the key to the success of writing such advertorials. This kind of advertorial brings out the product by telling a complete story, and the "halo effect" and "mystery" of the product create strong psychological hints to consumers, so as to achieve the purpose of promoting the product or service.

2. Interrogative.

At the heart of this type of advertorial is to ask a question and then ask yourself questions around it. Attract topics and attention through questions, but it must be noted that the heat must be mastered, the questions raised must be attractive, and the answers must conform to common sense, and cannot be cocooned and full of loopholes, otherwise the advertorial may have the opposite effect.

3. Emotional.

Emotion has always been an important medium for advertising, and the emotional expression of advertorials is easy to communicate with readers due to the large amount of information transmitted and the strong pertinence. The biggest feature of emotional advertorials is that they are easy to move people and easy to enter the hearts of consumers, so emotional advertorials have always been a tried and tested advertorial mode.

4. Hunting.

Curiosity hunting is the use of people's "curiosity psychology", which is what we often call curiosity, to urge consumers to read advertorials, so as to achieve the purpose of promoting corporate products or services. People are born with thoughts and the instinct of curiosity, and people have a desire to know about unknown people or things, which is curiosity. The key to the success of the hunting style advertorial is whether the title of the advertorial is attractive enough.

5. Intimidation.

Intimidating advertorials are a kind of appeal of anti-emotional advertorials. Emotional advertorial expression is beautiful and warm, while intimidation is just the opposite, the following 2 examples, everyone will understand, such as: "You have more than 10 pounds of garbage in your body!"

"You are on the verge of death! ”。In fact, intimidating advertorials will leave a deeper impression on consumers than emotional advertorials.

However, this method is often criticized, so the use of such advertorials must grasp the heat, do not have the opposite effect, this method is used with caution!

6. ** formula.

**The advertorial is mainly used in conjunction with other promotion methods, and can also be used alone. Such as: "A certain product, out of stock three times a day", "The manufacturer is in a hurry!"

This kind of advertorial works directly with ** to use it better. Through a variety of factors such as "comparison psychology" and "influence effect", consumers are prompted to have a desire to buy.

7. News style.

The so-called event news body is to find a reason for propaganda and write it in the style of news events. Make the reader feel as if it just happened yesterday. This kind of style has certain requirements for the enterprise itself, and the writing must be combined with the company's own conditions, and it cannot be made up indiscriminately.

Otherwise, most will have a negative impact. When writing, you can use some words commonly used in journalism to enhance the "newsworthiness" of the article.

First, read more professional books.

Second, do a good job of knowledge reserves.

Third, consult with a professional teacher.

Fourth, practice writing more.

If you write too many advertorials, you will feel very boring when you write them, and you don't know how to diverge and expand. In fact, there are corresponding routines for writing advertorials, and if you understand the general routines and then create them, you will be much more efficient.

If you want to write a good advertorial, the title can account for one-third of the credit. Therefore, it is necessary to choose the title according to the needs, or it is simple and direct, or it leaves suspense, and the reasonable use of Internet terms can bring good results. Because the overall requirements of the advertorial are not high, it is not complicated in terms of the restriction of the title.

1.Determine the purpose. First of all, we must know what the purpose of promotion is, what is the content being promoted, and what is the thing or product that needs to be promoted.

2.Be clear about your intentions. The advertorial promotion plan should be realistic, clear what is to be expressed through the advertorial, the intention of the advertorial promotion should be clear, and around this intention, to be creative, to conceive.

3.Be creative. The content of the advertorial promotion plan should not be plain in the past, not too ordinary, and too popular.

It needs to be creative, humorous, philosophical, life portrayal, and so on according to the content being promoted. 4.Resonates.

The use of advertorials to promote, it is necessary that the content of the article can resonate. It can be close to the common sense of life, close to real-time information, and close to fashion trends. 5.

The content is appropriate. The content of the advertorial should not be too tactful, and at the same time, it should not be too straightforward. The scale of advertorials should be grasped according to what is promoted.

Q&A promotion effect is good, targeted, customer questions can be directed to you, just like answering your questions now, a reply to hundreds of users can be viewed, not a click on the money is gone. Hundreds of people above level 6 who are more than 5 years old have high level and good credit. Hope it helps.