How to use current affairs hotspots to promote and publicize advertorials

As far as I know, although advertorial promotion cannot be directly converted into purchase rate and direct profits, it can slowly accumulate word-of-mouth in the long run. Especially for small and medium-sized enterprises, when the company has just been established or the product has just been launched on the market, and it is necessary to create fame and selling points, a small advertorial can be delivered to the public through special promotion channels, it is possible to create and develop a brand or product.

For example, those "micro-businesses" who were not favored by the public at the beginning, in addition to using the circle of friends as a means of publicity, also spread their product features and advantages on some large-scale ** through an advertorial to stimulate the audience's desire to buy. This also illustrates the direction of advertorial planning and promotion, and the main purpose of enterprises and merchants is to inspire and influence consumers to buy; Consumers hope to get some advantages and benefits that are different from similar products. In the eyes of most enterprises, advertorial promotion is to attract users - sell goods - word-of-mouth communication - expand the scope of sales; In the eyes of consumers, it is to be able to understand the product and see the characteristics of the product.

Therefore, when an advertorial is released and can meet these two requirements of consumers, what advertorial promotion can really bring to enterprises is word-of-mouth and desire to buy. This also requires companies to focus on content creation and expanding distribution channels to provide demand-based product information to existing and potential users. Finally, when enterprises feel the need to carry out advertorial promotion, but lack of time and energy, they can also use the advertorial promotion platform to quickly establish a corporate brand, form a good network reputation, and obtain satisfactory marketing communication results with the help of the advertorial promotion platform.

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

1. There is news about related content, but the title should pay attention to the advance, that is, the family will start planning what may happen after a certain door just comes out. Let the search engine tutorial get your information in time, and after the door event develops below, your ** will easily be ranked to the top, and the number of IPs per day is enough to paralyze yours**. Don't post such articles in your own **article system, it's best to post something related to your own content, such as **information, clothing, makeup, etc.; Portals, forums can be considered.

2. Use the events that broke out on the Internet to mark your ** watermark and use ** as a carrier to spread, so that your ** traffic will continue to rise. Of course, we must pay attention to the scale, and if necessary, we must put on a mosaic, otherwise it is easy to be harmonized. Once it is harmonized, it is not conducive to the spread of information.

3. In addition, with the help of Yituibao, the first time to carry out multi-platform**, the effect will be better.

The title can be brought and highlighted as relevant to the hot event, so as to be novel and attractive. As we all know, the title of an advertorial is a very important part, which usually directly affects the user's reading interest and willingness, so directly echoing the hot spot on the title can attract readers very quickly and get a high amount of reading in a short time. Of course, there is a need to pay attention.

In terms of content, new ideas can be expressed around the event, which can lead to reading, recognition or discussion. The combination of advertorial text and hot spots mainly includes vertical and horizontal content. Longitudinal.

If you think it's an eyesore or you won't be in touch in the future, delete it If you don't meet in the future, it should be embarrassing, and others will be sad to see you delete him Don't like it doesn't mean that maybe others have been silently paying attention to you.

As a new type of network promotion, how can you use advertorial promotion to promote your own brand? The news and publicity are done well, which helps the sales of the company's products and brand expansion. It plays a very important role in the publicity of the enterprise attack, so news advertorial marketing is a very good form of marketing.

1. Target market positioning. The target market positioning must first be an accurate understanding of the target group, and the main body of the press release is the enterprise, which is planned by the enterprise from its own perspective; At the same time, we should grasp the hot spots in the market, which is also to pave the way for the writing of press releases and the promotion of news reports in Lu Chanzhou.

2. Deepen the impression of the product. Just one or two articles will form a very limited impression in the user's mind, and after a few days, the user may completely forget about the relevant information. The series of advertorials can impact the user's eyes and memories for too long, making users deeply impressed, and even lingering.

3. Advertorial and Information IntegrationIn the process of writing, we must first think about a theme core, and then think about how to narrate, so as not to let important information be drowned in the text. In the ** with many types and news, how to find your own position from it? To make an advertorial, is to achieve the combination of advertising information and advertorial, for enterprises, a text can do this is a successful advertorial, is a meaningful advertorial.

Fourth, in addition to doing enough preliminary work for news and publicity, enterprises must also have a good delivery strategy, so that the effect can be twice the result with half the effort. News publicity and promotion are mainly disseminated through the network platform, there are many kinds of communication channels for press releases, and news reports and publicity are best based on the news portal platform, with good coverage and wide communication effect, which can bring very ideal publicity effects to corporate publicity.

First, we must learn to find the connection point between hot spots and products or services, and do a good job in title marketing.

Marketing with the help of popular events and topics on the Internet is actually to use the public's continuous attention to hot events, so as to achieve the highest rate and reading volume of advertorials. Hot events should be combined with their own products or services to find a connection point, that is, there must be a connection, and it cannot be implanted without being related and blunt. Finding a connection point can be naturally integrated into the display information and enhance the user's recognition and trust in the advertorial.

Advertorial title marketing will affect the click-through rate and reading volume of hot spots, and hot spots with large traffic should be equipped with a good title to attract the attention of users and fully tap the curiosity of users.

Second, the soft article should take advantage of the hot spots to distinguish the priority and do a good job in relevant optimization.

Advertorial hot marketing focuses on the interpretation of hot events and topics, sharing opinions and expressing emotions. Advertorial hot spot marketing, hot spots, services, products, brands can only be naturally integrated into the piggyback, do the relevance of the eye, which requires marketers to do detailed planning. At the same time, it can be optimized for the content of the advertorial, such as traffic import, keyword setting, brand prominence and other related optimizations.

Advertorial marketing hotspots.

Third, the hot spot pays attention to the timeliness and quality of the advertorial.

Hotspots are time-sensitive, and after the timeliness expires, it means that the traffic port is lost, and the hotspot is fast to seize the top port of traffic. In addition to fast advertorial hot spot marketing, advertorial should also have a fairly high quality, and advertorial content is king. Only when the quality of the advertorial is high can there be sharing, and only then can there be a strong display, which is the key to hot marketing.

Fourth, the best platform released by hot marketing is very important.

Hot advertorial marketing should pay attention to the platform of delivery, whether the platform is the mainstream, whether the weight is high, whether the audience is wide, whether the communication speed is fast, whether the display is strong, etc., which are directly related to the key to the hot spot marketing of advertorials. It is recommended to choose Sohu, NetEase, Tencent, Toutiao and other popular mainstream platforms**, and target the corresponding sections according to the hot spots, which can have a very good effect.

For hot advertorial marketing, relevant marketers need to carry out relevant overall planning, study the psychology of users and the correlation points between hot spots and themselves, and make a strong breakthrough in precision marketing. The media helper is willing to be the best marketing expert of the advertorial around you to help small and medium-sized enterprises promote the advertorial.

I can write a promotional copy about what you want to promote, and then publish it on major authoritative news platforms, such as Tencent, Sina, Phoenix, Sohu, China.com, China.com, China Economic Net, etc.