How to evaluate that some people can t afford to buy a car, but look down on domestic cars?

Domestic cars continue to progress, and after the increase in sales, the most direct impact is the joint venture car, before the rise of domestic cars, joint venture cars in the Chinese market is very comfortable, not the price can be raised at will, the configuration is also pitiful, and when the rise of domestic cars, cost performance has become the standard for many consumers to buy cars, many joint venture brands can only reduce the price and increase the configuration, so the joint venture car is obviously unwilling to see the rise of domestic cars, Therefore, some unfair means will also be used to publish some remarks that are detrimental to domestic cars.

More than ten years ago, domestic cars are indeed in many aspects such as joint venture cars, not only the appearance of imitation, the quality is also very poor, so many people disdain domestic cars, but with the development of technology, domestic cars have a new look, not only have their own family design style, the interior texture has also been improved, the core technology has also been improved, quality problems have been solved, but there are still many people who feel that there will be a lot of problems in a few years of domestic cars, this is because the preconceived ideas have been ingrained.

If you want to say what is the biggest selling point of domestic cars, it must be the outstanding appearance and interior design and excellent cost performance, but the biggest shortcoming of domestic cars is the core technology, in addition to some domestic enterprises like Geely, BYD, Chery and so on have their own technology, many domestic cars still use Mitsubishi engines and Aisin gearboxes, and most of the domestic cars will have relatively high fuel consumption, so domestic cars also need to face up to their own shortcomings, in order to continue to progress.

Nowadays, it is an information age, and a large amount of information can be received in the first place, and there are more and more information related to cars, but many unscrupulous people will often walk some untrue information, or deliberately publish some remarks that are detrimental to domestic cars, and many uninformed netizens will believe it to be true, and then spread this information in other channels.

Compared with "cottages", domestic cars are exported overseas, which gives them more impression of low price and durable leather, and many domestic small cars are quite popular in Vietnam, Myanmar and Peru markets. Taking Iran as an example, from the analysis of the sales of Chinese cars exported to Iran in recent years, Iranians' hobby of Chinese cars has been increasing year by year. At present, Chery has become the largest foreign-funded automobile company in Iran, and its Chery cars dominate the streets.

People in Western countries look at Chinese, just like Chinese look at Indians, always with a honey inferiority complex, in the eyes of some of them, Chinese car companies lack the ability to innovate independently, and like to simulate the design of mature foreign car companies.

Domestic cars are produced in quantity, lack of quality, and do not strive for excellence. ‍‍

For example, Wuling Hongguang, a popular overseas car, is widely sought after in India, and this car has occupied nearly 20% of the Indian passenger car market. In addition, in the Libyan war in 2011, the Fengjun pickup, which played an important role, was once regarded as a "chariot" by the locals, and was usually sold well in many African countries, breaking through the previous Toyota pickup monopoly market.

Chery Tiggo, an independent SUV product, has been exported to more than 80 countries and regions, and is the largest independent SUV exported in China. The hot sales of these cars are not just low prices, in the eyes of foreign friends, there are still a lot of ** worth buying.

It is not because the quality of domestic cars is not good, but because the competitive pressure of many cars is relatively large, and the reputation of foreign cars is also relatively large.

This is not the case, because there are many people who feel that the brand quality of domestic cars is not particularly high, it is not practical, and they do not understand Chinese brands.

No, because the reputation of domestic cars is not particularly high, and they don't know much about them, so they don't like it very much.

Yes, there is no way to guarantee the quality of domestic cars, and the cost is relatively low, and there are often failures.

It is not because the quality of domestic cars is not good, but because the quality control of domestic cars is not good.

Because of domestic cars, its brand effect is not as strong as that of foreign cars for the time being. Like many foreign companies, their brand effect is formed in a long time, which is just like Apple's position in the mobile phone, throwing away the hardware and the reputation of Apple, which is difficult to compare with many domestic brands, this is because Apple has spent a lot of money to build its own brand image in the previous 10 years, so that people will have a clear understanding of the brand when they mention Apple. Some domestic brands are obviously gradually developed in the next few years, and there may not be a big difference in hardware, but there is a big gap in the influence of the brand.

Now the most important thing for a brand is the influence of the brand, if the brand influence is high, then it has a very positive impact on the enterprise. This will lead to more people knowing about the brand, then the potential customers will also increase, and the number of users who buy this product will also increase, which is a positive cycle for the company. The brand influence of domestic cars is obviously very poor, because there are not many years of history in total, and it is difficult to compare with foreign car brands in terms of models.

So it is normal for some people to look down on domestic cars and Tanshan, but this does not affect the progress of domestic car companies. It's just that their progress is not so big, and it doesn't make people feel that domestic car companies have really made a lot of progress and can compete with foreign car brands.

So this phenomenon is relatively normalIf one day the domestic car greatly surpasses the foreign car in quality, and gradually forms its own brand influence at that time, then in a few years, there will be a foreign car not as good as the reputation of the domestic car. The formation of brand influence not only requires extensive publicity, but also needs its own strength to match it, so that the influence of such a brand will last for a long time. Of course, this is a very long-term project, and it is difficult to complete it in the short term.

Because some people don't know enough about domestic cars, and their understanding of domestic cars is still stuck in the past, so this will be the case.

The main reason is that the progress of domestic cars is too slow, and the joint venture cars are far behind, so people don't look down on them.

Mainly because domestic cars will raise the price of 100,000 cars to sell you to 200,000, so many people don't look down on domestic cars.

The exterior design of domestic cars is either too ugly or the body is not very coordinated.

Because domestic cars do not maintain their value, they are prone to problems after driving for a few years, so people are reluctant to buy domestic cars.

The quality of domestic cars is good, and the reason why there are not many people who buy them is that many consumers feel that domestic car companies lack core technology to make cars, and to build a car is to make a shell by themselves, the engine and gearbox are bought, and there is the brand influence of domestic cars, and the value retention rate is not as good as that of joint venture cars for the time being, and many consumers think that the failure rate of domestic cars that are too low is indeed relatively high.

Although it is said that domestic cars are good, how many people dare to try it easily? Buying a car, even if it is an entry-level model, it is often more than 100,000 yuan, for most families, this ** is actually not low, and many people may still be worried about taking out so much money to buy a domestic car.

Chinese people are not very recognized by domestic cars, and always think that foreign car brands, quality, and after-sales service are better than domestic cars, and they are more acceptable than using domestic cars in terms of face.

1. People's trust in domestic cars is not enough. The development of domestic cars started late, and some car owners have suffered losses and are more willing to buy joint venture cars.

2. The influence of domestic brands is not enough. People's concept of domestic cars has not improved, and they only know more famous domestic cars, such as Hongqi, Geely, Great Wall, etc.

This month, the market share of domestic brands hit a new high, and the Japanese and German systems have declined, more than 42!