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This is a normal question.
Looking at the whole network, Li Jiaqi is indeed very popular and has a high degree of topicality, but this half is due to his own entertainment, in today's era of "entertainment to death", interesting people will always attract more people's attention and discussion; The other half still relies on marketing, because Li Jiaqi already has a lot of basic influence, and as long as he intentionally boosts it, he will naturally be able to spread this influence.
But to convert this influence into purchasing power, it still takes a long way to go, I have a lot of friends around me, after watching Li Jiaqi's various short **, reports, and interviews, I said that I admired him very much, and I also paid attention to his **live broadcast room, but the number of times I really watched it was only a handful, let alone buying things through his live broadcast.
We don't generalize, but the fan conversion rate is an unavoidable problem, how many of the "Taowai popularity" that are not considered to be the most serious users in the first place can be converted into the popularity of Li Jiaqi's live broadcast room?
Take the popular "Xiao Zhu Peiqi" live broadcast event some time ago, because the form is two live broadcast rooms with microphones, and the total number of people in the live broadcast room reached 100 million, but how many people were in Li Jiaqi's live broadcast room during the live broadcast? You can see it on many screenshots of live broadcasts circulating on the Internet:
10,000, it is undeniable that this data is also very good-looking, but compared with the 100 million statistics after the fact, the gap is a little too big. Of course, I'm not saying that this data is fraudulent, but I just say that in this incident, the number of ** contributed through Li Jiaqi's live broadcast room is actually not as high as we imagined, so what about the big head? Zhu Guangquan's CCTV news live broadcast room.
We can't say that the vast majority of people are watching Li Jiaqi's live broadcast in Zhu Guangquan's live broadcast room, right?
And Wei Ya has been focusing on the operation of the live broadcast room since the beginning of the trial operation of the live broadcast, and the popularity of Taonei has always been the first stable, and the fan group attracted by Wei Ya has been a deep **user from the beginning, and the conversion rate is naturally needless to say.
**The official data list, on the Tao list, Wei Ya's "content consumption index" has always been the highest, which shows that fans are more willing to buy things here, on the one hand, because Wei Ya's popularity foundation in Tao is solid, but the products she sells are affordable, and the more complete categories are also a very important influencing factor.
The basic disk of e-commerce live broadcast is still in the sales of products, popularity is important, but if the conversion rate of popularity is not high, then the practice of bothering to get out of the circle and force popularity is not a kind of putting the cart before the horse.
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1, Wei Ya is more down-to-earth, and Li Jiaqi gives people a feeling of unreality. Because of the departure of his assistant, Li Jiaqi had to adapt to a new partner and a new live broadcast format. But it failed again and again, and it was broadcast live at the same time as the makeup assistant, and the effect was still not obvious.
2. Anyone who has watched Li Jiaqi's live broadcast knows that his live broadcast room focuses on beauty products. The relatively single category also means that the live broadcast room has limitations. And most of Li Jiaqi's fans are white-collar workers and post-90s, and young girls can place orders for a sentence Buy it.
But no matter how many girls in the fan base are, no matter how much they like to buy, buy, buy, buy
4. What's more, for ordinary girls, lipstick, facial cleanser, water lotion and other beauty and skin care products are not disposable products, and no one will buy them every day.
5. Whether it is daily necessities or popular food products, these are Li Jiaqi's weaknesses. Selling hairy crabs was collectively complained about being suspected of false propaganda, and eggs sticking to the pan occurred when selling non-stick pans, and these rollover incidents are still vivid. Weiya's sales scope is wider and the audience is larger.
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After Wei Ya was punished, Li Jiaqi was not affected, and he was still working normally. Wei Ya was fined for tax evasion, and Li Jiaqi will definitely be afraid and dare not do anything that violates the law and discipline. It is hoped that every citizen will be able to pay taxes in accordance with the law.
Wei Ya was fined 100 million yuan for tax evasion. After Wei Ya was punished, netizens paid great attention to Li Jiaqi, another online anchor with the same status as Wei Ya. What is the current situation about Li Jiaqi?
Here's what I think:
1. Li Jiaqi has not been affected and is still working normally.
The news that Wei Ya was fined for tax evasion detonated the Internet and got the attention of the whole network. After Wei Ya was punished, many netizens were very concerned about the current situation of Wei Ya's other strong opponent, Li Jiaqi. But then Li Jiaqi replied that everything in his company was normal, and he was still working normally.
It can be seen from Li Jiaqi's reply that Wei Ya's fine did not have any impact on Li Jiaqi.
Second, after Wei Ya is punished, Li Jiaqi will definitely be afraid.
Wei Ya was fined for tax evasion this time, and then banned by the whole network, which can be said to be a wake-up call for all network anchors. Once the online anchor is found to have committed tax evasion, then the online anchor's career will be ruined. So seeing Wei Ya's fate so tragic, as a very popular anchor with goods, Li Jiaqi will definitely be jealous, and he will definitely not do anything illegal and undisciplined.
3. It is hoped that every citizen will be able to pay taxes in accordance with the law.
It is the duty of every citizen to pay taxes according to the law, and only when each of us pays taxes according to the law can our country become stronger. Therefore, I hope that every citizen can pay taxes in accordance with the law and resolutely do not do illegal things such as tax evasion and evasion.
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After Wei Ya was punished, Li Jiaqi's current situation is still good, the live broadcast is also going on normally, and there are more than 30 million fans watching his live broadcast, and netizens are also more concerned about Li Jiaqi's state, and Li Jiaqi's company said that they are all operating honestly, doing their duty to live broadcast, and everything is operating normally.
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On the afternoon of Wei Ya's accident on December 20, the relevant person in charge of the company behind Li Jiaqi said in an interview that all their operations were normal. So at least there is no problem with Li Jiaqi now, if nothing else, it should have no impact on him.
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Now there are a lot of people in Li Jiaqi's live broadcast room, and everyone is going to buy Li Jiaqi's products. Therefore, Li Jiaqi has been very busy recently, and he has to be busy with live broadcasts, and he has to explain to everyone to prove that he has not evaded taxes.
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The atmosphere in Li Jiaqi's live broadcast room is super good, more than 30 million people are watching Li Jiaqi's live broadcast room, and everyone is shouting Li Jiaqi to hold on, Netizens still have high expectations for Li Jiaqi, if Li Jiaqi is fined for this matter again, everyone can no longer believe in the live broadcast industry, so many people left a message in Li Jiaqi's live broadcast room that night saying that he was timely and the hope of the whole village, in fact, the atmosphere in Li Jiaqi's live broadcast room has always been very good, many people go to Li Jiaqi's live broadcast room not to buy things, but to listen to Li Jiaqi's speech, Li Jiaqi is indeed very good at enlivening the atmosphere of the live broadcast room, and what he said is also very terrier, After Wei Ya was punished this time, Li Jiaqi's live broadcast room became even more lively.
Wei Ya's punishment has set off a lot of movement, and Li Jiaqi, who has the same high-quality ability to bring goods as Wei Ya, also followed the hot search, and Li Jiaqi's popularity has far exceeded Wei Ya, Wei Ya was fined for tax evasion, which led to ** being blocked, and now Wei Ya is no longer able to carry out live broadcast normally, Li Jiaqi next door was not affected by this incident at all, and Li Jiaqi's live broadcast room was also broadcast live as usual, because Wei Ya was fined, the number of people in Li Jiaqi's live broadcast room skyrocketed, and Li Jiaqi's live broadcast room was really lively that night, The atmosphere in his live broadcast room is also very good, everyone is shouting Li Jiaqi not to disappoint everyone, it can be seen that many netizens like Li Jiaqi's live broadcast very much, so they don't want to see Li Jiaqi blocked because of such a thing.
The atmosphere in Li Jiaqi's live broadcast room is very good
It is said that the number of people in Li Jiaqi's live broadcast room that night exceeded 30 million, which shows how lively Li Jiaqi's live broadcast room was that night, many of them were swiping the screen to leave messages hoping that Li Jiaqi would hold on, and also said a lot of words of comfort and admonition, the atmosphere of the night was extremely warm, I believe that Li Jiaqi can also feel the fans' concern for him, I hope Li Jiaqi will not disappoint everyone.
Li Jiaqi's live broadcast room is too lively
I don't know if you have seen Li Jiaqi's live broadcast room before, I think the atmosphere of Li Jiaqi's live broadcast room has always been very good, everyone likes Li Jiaqi's anchor style, there are many fans watching Li Jiaqi's live broadcast room that night, and it is also the most lively day in Li Jiaqi's live broadcast room.
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The atmosphere in the live broadcast room is really very high, maybe Li Jiaqi's ordinary live broadcast was about 10 million people before, but now the number of people in the live broadcast room has reached 30 million, which is a lot of people.
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The atmosphere in his live broadcast room is very good, and it seems to be live as usual, without any discomfort. There is no sense of disobedience.
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The atmosphere in his live broadcast room is quite embarrassing, because many fans asked him to hurry up and pay taxes, and he must not evade taxes.
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What is the difference between Li Jiaqi and Wei Ya?
"Live streaming" has become a trend. Li Jiaqi and Wei Ya, as the leaders of the industry, are even more side by side, and have entered the entertainment industry from live broadcast hosts with the same momentum.
Wei Ya is a gold medal host, Wei Ya does look very temperamental, and the invitation to the show also saw her fame.
Li Jiaqi and the assistant had a final live broadcast, announcing that the assistant Fu Peng would carry out a new job, upgrade to Mr. Fu, and withdraw from the live broadcast room. The relationship between this little assistant and some of Li Jiaqi's fans is not good, and sometimes Li Jiaqi will also be affected. This year, because of this incident, it was on the hot search.
At that time, Li Jiaqi wrote a long article about how difficult it was to be a public figure.
Li Jiaqi and Wei Ya started live broadcast at the same time. One is "chinoiserie" and the other is a family day. Unexpectedly, Li Jiaqi, who has far more fans than Wei Ya on multiple platforms, has lost in the recent live broadcast and his popularity has declined significantly.
Li Jiaqi's ** is only half of Wei Ya's, and it was the same at the end of the show. The difference between the two is 6.5 million, and the style of the former "king PK" is completely lacking. Not only that, but some netizens found that Li Jiaqi's "seckill" ability in the live broadcast room was gradually weakening, and some products were "unsalable".
Now Li Jiaqi's "transformation" is also relatively difficult, but it is undoubtedly a "deep purification" of fans. Maybe it's too rushed, but it's especially suitable. The loss of "old fans" is regrettable, but the hidden dangers of the live broadcast room have also been reduced.
And it will not be sent to the hot search due to various problems as in the past. Fu Peng is responsible for the selection of behind-the-scenes products, and he can also check the quality of products in the live broadcast room, which is the most important link to protect the interests of fans in addition to popularity. However, Li Jiaqi's popularity may decline in a short period of time, but when the fans are suitable, plus a variety of interactions.
will become another hot spot, and Li Jiaqi is patient with the live broadcast.
Li Jiaqi's live broadcast popularity has dropped sharply, much worse than Wei Ya, the reason lies in **. A large part of the reason is the departure of the little assistant, which led to Li Jiaqi having to transform. In fact, Li Jiaqi's audience was smaller than Wei Ya a long time ago, because Li Jiaqi's live broadcast room sold things in an order, and fans could buy them in a targeted manner.
I believe that from this point, Li Jiaqi's popularity will not only recover sooner or later, but may surpass Wei Ya.
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In the live webcast, as long as they sell goods, they will definitely explode. It is precisely because of this business opportunity that many celebrities and Internet celebrities are now going to Li Jiaqi and Wei Ya's live broadcast room.
However, as the C position in the same live broadcast class, Li Jiaqi and Wei Ya will inevitably be compared by netizens. And their path to advancement does have many similarities, such as both of them are from the grassroots, both of them work very hard, both of them have extremely high commercial value, and they continue to fight monsters on the road of commercialization and reach the top level. The same inspirational.
Let's talk about Wei Ya first. Wei Ya, 35 years old this year, her resume can be said to be very rich: she has been a singer, filmed advertisements, opened a clothing store, experienced business failures, sold real estate, and finally became a woman who contracted half of your family's daily necessities and sold rockets.
Look at Li Jiaqi again. Li Jiaqi is the man who brought the live broadcast out of the circle with "oh my god" and "buy it". Compared with Wei Ya, his live broadcast content is more pure, mainly based on beauty; The live broadcast style is also more distinct, that is, joy.
For a while, watching Li Jiaqi's live broadcast was almost a source of joy for me every day.
And about his "counterattack history", everyone must have seen it. On the A side, he is a "money-making machine", but on the B side, he is an extraordinary effort. I'll list a few data from the first brother of the goods industry, you can feel it:
The live broadcast lasted for 5 hours, selling 15,000 lipsticks, with a turnover of 3.53 million yuan; 365 days a year, he has a total of 389 live broadcasts, with an average of 6 hours per game, and a total of 380 lipsticks in 6 hours at most.
He is also the only beauty blogger to hold a Guinness World Record, and in 2018, he became the world record holder for "the most lipstick in 30 seconds", and has since been known as the "lipstick brother".
Personally, I think yes, although the styles of the two people are different, the routes they take are still very similar. Li Jiaqi's development route is to slowly develop in the entertainment industry after the live broadcast, although he does not admit that he is an Internet celebrity, but he became famous by online live broadcasts, and there are often stars in the live broadcast to increase the popularity, since participating in the "Tucao Conference", he has also participated in a lot of variety shows and offline fashion programs, and began to go to the fashion circle; And Wei Ya is also planning her own development route, because it is impossible to maintain her popularity just by live broadcast, judging from the programs she is participating in now, she is also biased towards the development of the entertainment industry, packaging herself as a fashion anchor, and it is also a means to increase her status in the live broadcast industry. >>>More
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