How should logistics companies market and what are their logistics marketing strategies?

1.Product Strategy.

Product strategy refers to the decision-making, services and products of the services or products included in the logistics enterprise, such as design, packaging, branding, etc. Products or services. Logistics services are mainly through transportation and information technology to help customers realize the transportation of different destinations, different commodities and different products can get different logistics services in the life cycle.

2.**Tactics.

The pricing strategy is that the logistics company provides business according to the reasonable needs of customers and provides business to attract customers at a slight cost. Includes ** comparisons with discounted prices, peers, flexible payment options, and more. Advantage is the key factor for the company to expand the market and increase profits, accounting for **, which is a very important logistics cost, logistics companies should be transportation, routes, reasonable means of care, reasonable cost planning, develop corresponding target customers, according to the customer's requirements combined, develop a suitable **.

3.Activity Strategy.

Promotion strategy refers to the promotion of beneficial information to the company through various channels, and the promotion of the company's brand and services through offline promotion activities such as network promotion and advertising promotion. Personnel promotion, public relations, etc. It aims to enhance the brand, enhance the company's popularity, and stimulate customer interest.

4.Marketing channel strategy.

Marketing channels refer to the strategies that logistics companies choose to sell their own services. There are three of them. Establish your own marketing channels, build your own e-commerce sales platform, and sell enterprise services directly to customers.

Use other people's marketing platforms to sell logistics services with first-class business marketers. Establish strategic alliances and establish cooperative relationships with peers and other enterprises to achieve a win-win situation.

5.Relationship Marketing Strategies.

Relationship marketing is mainly to maintain, enhance the relationship between new and old customers and enterprises, develop potential customers, improve the satisfaction of old customers, logistics enterprises need to pay full attention to the needs and interests of customers, must establish a positive sense of service, comprehensive consideration of customer needs, targeted adjustment of customer service, to ensure that the original service continues to introduce new types of services and a variety of value-added services, the use of this marketing strategy, so that logistics enterprises and customers form an interdependent relationship, so as to achieve long-term cooperative relations.

Sharing a little personal experience and understanding is not limited to logistics companies.

What companies need is products that can solve operational pain points, reduce costs, and improve profitability.

Before marketing to logistics companies, it is necessary to consider the following aspects:

1.Customer demographics: including basic customer information, such as company profile, market share, financial status, competitors, senior personnel, etc.

2.Market analysis: Analyze the market share, main business, products, and regions of logistics enterprises, and make multi-dimensional comparisons with their competitors.

3.Analyze the pain points that the company has been facing or have recently faced: This is particularly important, through the resources and online channels of the right people to understand the pain points of the target customers, combined with the concerns of high-level people (decision-makers), to establish a chain of historical and rotten relationships, and to find the entry point.

The above is just the preparation before facing the customer, and the next step is to test other factors such as eloquence, strength, beauty (crossed out), opportunities, etc.

Some people may think that the above statement is very vague, and I must seriously say this: it is very empty.

I want to know how to establish a multi-for-one comparison diagram, draw a relationship chain to analyze customer pain points, hehe, I'm too lazy to write here,